AEO agency services: SEO, answer engines and GEO in one programme
An Answer Engine Optimisation (AEO) agency makes a sourced, signed claim easy for an answer engine to quote, then checks whether that visibility brings in the right lead. Generative Engine Optimisation (GEO) applies the same discipline across AI search surfaces. Neither approach can promise a ranking or citation date.
We build AI-first SEO programmes that combine traditional rankings with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so your brand appears in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Not just blue links. Cited answers.
Start with the Free AI Visibility Score for a high-level baseline, then use the programme scope to decide what should be prioritised.
Start with a high-level baseline
Free AI Visibility Score
Use the score to establish a broad, client-safe baseline before deciding whether a deeper scope discussion is useful. It is not a promise of rankings, citations, leads or revenue.
Get your AI Visibility Score
A high-level score across seven dimensions, followed by a client-safe PDF by email.
What an AEO agency delivers
Three layers of AI search visibility, each building on the last.
Answer citations
- Technical SEO: crawlability, indexing, Core Web Vitals
- Entity-led topic clusters and internal linking
- Content gap analysis and competitive positioning
- Domain authority building through strategic link acquisition
Entity and schema
- Answer-first content modules (definition → detail → action)
- Structured data markup for AI answer extraction
- Entity authority signals for Knowledge Graph inclusion
- Citation-optimized content formatting for AI systems
Measurement without vanity scores
- LLM-friendly content structure and formatting
- Source attribution optimization for ChatGPT, Perplexity, and Gemini
- llms.txt and AI crawler access configuration
- Topical authority clustering for generative results
Structured data coverage
Comprehensive structured data that helps AI systems understand, trust, and cite your content.
Establishes who you are across AI knowledge graphs
Maps your offering to machine-readable buyer intent
Structures content for direct AI extraction
Enables step-by-step citation in AI answers
Supports E-E-A-T and editorial credibility
Reinforces architecture for AI crawlers
Links each offering to commercial intent signals
Builds topical authority and knowledge graph inclusion
Marks priority passages for multimodal retrieval
What AI search visibility delivers
Typical milestones from a structured SEO + AEO + GEO programme, compounding as entity authority builds.
Buyer questions
prioritised with the commercial team
Evidence checks
visible claims, sources and entity details
Technical parity
content and structured data reviewed together
Decision review
observed signals guide the next iteration
Measurement note: We assess whether buyer questions, visible evidence, technical accessibility and structured data agree, then use observed search and commercial signals to decide what to improve. No timeline, citation share or pipeline outcome is guaranteed.
Outcome-based and pay-per-resolution programmes available
As the enterprise AI market converges on outcome-based pricing, so do our SEO and AEO engagements. We offer pay-per-resolution and outcome-based programme structures for clients who want full accountability from day one: you measure AI citation frequency, organic lead quality, and pipeline contribution, and our fees are tied to those results. No retainer for activity. Revenue for outcomes.
Read: What Salesforce Agentforce's $2-per-resolution model means for your B2B marketing budget →Related services & reading
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Buyer guideWhat to hire an AEO agency to do
A practical scope and evidence checklist for appointing a partner.
Buyer guideWhat an AEO agency does for UK B2B
A buyer-facing explanation of programme ownership and evidence.
Buyer guideHow to choose an AI search agency
Questions to test scope, source quality and accountability.
AEO hubAEO guides and foundations
Read the supporting frameworks before commissioning implementation.
AnalysisBrightEdge and the AI-agent web
Why machine-efficient delivery still needs one verified source of truth.
London faceAEO delivery in London
A local engagement route; this programme page remains the AEO owner.
ServiceFree AI Visibility Score
High-level baseline across seven broad dimensions - a low-friction starting point before deciding whether a paid diagnostic is appropriate.
ServiceAI Content Operations
Systematic AEO-optimised content production that compounds your citation authority month on month.
London agency comparison
AI Search and PPC Agencies in London: 6 Verified Options
Review six alphabetically presented providers using public evidence of London presence, AI-search capability and paid-search scope-then compare ownership and measurement before choosing.
Compare the six public-evidence options →Local industry resources
Explore a relevant local growth playbook
These sector pages translate local discovery, content and measurement principles into a specific service-business context across SW London and Surrey.
Clinic and dental AI-search guide
Review how clear services, source-qualified content and local entities support discoverability.
View sector pageLaw firm and solicitor AI-search guide
A sector route for professional services that need credible, answer-ready local information.
View sector pagePilates studio AI-search guide
Explore an intent-led content and discovery path for class-led local services.
View sector pageStart with the AEO Content Hub
Four interlinking guides, from the complete AEO framework to zero-click strategy, Search Console measurement, and writing for AI citation. Plus the AEO Schema Checklist with 9 schema types and priority ratings.
AEO-Optimised Content at Scale, Regulated Industry
A 14-agent Gemini Enterprise Plus system produced AEO-structured GTM content across 5 buying personas and 3 languages, with a compliance pre-screening agent to meet regulated industry standards.
A sports media and BetTech infrastructure provider needed to reach five distinct buying personas, CEO/MD, Commercial Director, Product/Technical Lead, Head of Media/Growth, and Compliance/Legal, with content that was simultaneously persuasive, technically accurate, and compliant with advertising standards in three jurisdictions.
We deployed a 14-agent orchestration system on Gemini Enterprise Plus. A dedicated AEO Content Agent structured every output as answer-first modules with FAQPage and HowTo schema baked in. A Compliance Pre-Screening Agent reviewed every asset before publication, cutting legal review cycles by 60% and eliminating the bottleneck that had previously stalled content output for weeks.
The result: 70%+ improvement in content velocity, multilingual AEO-optimized assets in English, Spanish, and Portuguese, and a fully auditable content pipeline that scaled without adding headcount.
Read the full case study"AEO isn't just about schema, it's about structuring your entire content operation so every asset is citation-ready from the moment it's created. The compliance agent wasn't an afterthought; it was the unlock."
How we measure SEO, AEO & AI search
Rankings are a leading indicator. We report on what rankings produce: qualified demand from organic and AI-generated answers.
Share of AI Citations
Your brand's inclusion rate in AI answers vs. competitors for priority topics
Leads Generated
Qualified leads from organic search and AI-generated answers, tracked by persona and topic
AI Marketing Visibility: the new commercial SEO powered by AI agents
Visibility Engineering is the practice of making your brand easy for AI systems to retrieve, trust, and reference. It combines entity clarity, answer-first content structure, and technical hygiene so your pages become citable in AI Overviews and AI Mode, while still converting high-intent clicks into leads. Visibility without conversion is vanity, so we pair every visibility initiative with persona-driven landing pages and structured A/B testing to turn citations into pipeline.
We combine Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO into one unified system powered by agentic workflows. Your content is structured for both traditional search rankings and AI-generated citations, maximizing visibility across every surface where buyers discover solutions.
We accelerate this with Agentic AI content production. Our deployed Gemini Enterprise systems run daily, producing citation-ready content tailored to each persona's buying stage, monitoring competitor visibility, and running A/B tested outreach sequences.
Structured Data Coverage
- Brand & entity identity
Establishes who you are across AI knowledge graphs
- Site & page context
Signals content hierarchy and page purpose
- Service definitions
Maps each offering to machine-readable intent
- Answer & Q&A blocks
Structures content for direct AI extraction
- Process & how-to steps
Enables step-by-step citation in AI answers
- Author & expertise signals
Supports E-E-A-T and knowledge graph inclusion
- Navigation & hierarchy
Reinforces site architecture for AI crawlers
- Voice & AI citation targets
Marks priority passages for multimodal retrieval
- Local & commercial context
Anchors brand to geography and market
- Offer & catalogue structure
Connects services to commercial intent signals
Comprehensive structured data helps AI systems understand your content without guesswork, increasing citation probability in AI-generated answers.
The median B2B brand is cited in just 3% of AI Overviews.
Walker Sands' H1 2026 benchmark covered more than 45 million relevant Google keywords across 828 enterprise B2B companies in 14 technology sectors. It reported a 3.0% median citation-inclusion rate and 4.6% of companies receiving no citations; those observations are specific to that defined study and are not a transferable market-wide promise.
The Free AI Visibility Score provides a high-level baseline. The separate £750 AI Visibility Audit is a senior-led diagnostic for teams that need a scoped roadmap and walkthrough; it records the agreed prompt panel and evidence rather than promising a citation outcome.
SEO, AEO and GEO across the UK and beyond
Our AI search visibility programmes are delivered remotely and work for any B2B brand with a UK, US, or international audience. We are headquartered in London and work with clients across the UK, Ireland, and North America.
Our home market. Deep knowledge of London B2B buyer behaviour, financial services, professional services, and tech sectors.
Manchester, Edinburgh, Bristol, Birmingham, and beyond. Remote delivery with no loss of quality or senior involvement.
Dublin tech and FinTech ecosystem. Familiar with Irish regulatory context and buyer journey patterns.
US and Canadian B2B brands entering UK/EU markets, or UK brands expanding into North America. Cross-market citation strategy included.
How to choose an AEO and GEO agency
Most SEO agencies are adding AEO and GEO to their service list without having built a single AI citation programme. Ask these questions before appointing one.
- 1Can you show me a citation monitoring report for a current client - not a screenshot, a methodology?
- 2Which AI platforms do you track, and how do you measure citation share of voice?
- 3How do you differentiate between AEO (answer engine) and GEO (generative engine) in your implementation?
- 4What schema types do you implement, and how do you validate them before deployment?
- 5How do you decide which AI-answer questions matter, and can you show the source data and methodology?
- 6Do you have published case studies showing citation rate improvement with verifiable data?
- 7How do you connect AI citation growth to pipeline - not just impressions or organic traffic?
An agency that cannot answer all seven clearly is either too new to AEO/GEO or is repackaging traditional SEO under an AI label.
SEO, AEO and GEO: the jobs this page gives each discipline
| SEO, as this page defines it | AEO, as this page defines it | GEO, as this page uses it with AEO | |
|---|---|---|---|
| Job | Rank in ordinary results | Be cited in AI answers | The page treats GEO with AEO as the citation discipline, not as a second agency slogan |
| What “good” is not | A position-one URL | Assumed just because the URL ranks | A keyword list |
Four to eight weeks on this page is a first citation for a site that already has authority. It is not the same claim as preferred source status. Google AI Mode also has its own timing on its substantive page.
Frequently asked questions
9 answers available
An Answer Engine Optimisation (AEO) agency makes a sourced, signed claim easy for an answer engine to quote, then checks whether that visibility brings in the right lead. Generative Engine Optimisation (GEO) applies the same discipline across AI search surfaces. Neither approach can promise a ranking or citation date.
SEO supports discoverability in ordinary results; AEO and GEO make buyer questions, evidence and entity context easier to interpret across answer surfaces. They work as one programme, not as separate promises.
We work with B2B teams across the UK, remotely. Delivery can also support international buyers where the scope and evidence are appropriate.
AI visibility has no universal score: record the engine, prompt panel, observation date and visible evidence for each measurement. Citations, rankings and leads are observed, not guaranteed. Walker Sands' H1 2026 benchmark covered more than 45 million relevant Google keywords across 828 enterprise B2B companies in 14 technology sectors. It reported a 3.0% median citation-inclusion rate and 4.6% of companies receiving no citations; those observations are specific to that defined study and are not a transferable market-wide promise.
Scope depends on the priority pages, evidence, implementation responsibility and commercial problem. See pricing for current starting points and ask for a scoped recommendation rather than an assumed retainer.
No. Answer systems and search engines decide what to surface. The work improves clarity, evidence and measurement; it does not guarantee a citation, rank, lead, pipeline or revenue outcome.
No. A crawler-accessible llms.txt file and visible, accurate FAQPage markup can help machines understand a page, but search and answer systems decide whether to cite it. The practical standard is clear answers, stable entities, corroborated claims, technical accessibility and ongoing measurement, not a guarantee.
Answer engines use different retrieval systems, indexes, ranking signals and update cycles. A citation in one product is an observation, not proof of visibility everywhere. Keep source evidence and page structure consistent, test a defined query set over time, and report each system separately.
Not by default. Public, indexable pages should remain available to legitimate search and answer-engine crawlers where the business wants discoverability. Protect private APIs, authenticated areas, rate-limited forms and abusive automation separately; do not confuse those controls with blocking public editorial pages.
Ready to win AI answer citations?
Discuss the evidence, scope and next decision for your AI search programme in a discovery call.
Book a discovery callThree ways to work with us
Pick the path that fits where you are right now.
Audit your domain for AI Answers
Use the Free AI Visibility Score for a high-level baseline across broad dimensions, then choose a paid diagnostic only if a scoped senior review is needed.
Get my free AI AuditAI Executive Training for Leaders
Three sessions built around your role, your sector, and your goals. Hands-on AI training that makes you dangerous with the tools your competitors are still figuring out.
Explore AI TrainingDiscuss your AI marketing strategy
A focused conversation about where you are, where you want to be, and what a realistic 90-day AI marketing deployment looks like for your business. No deck. No sales script.
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