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AI Growth Marketing Agency · Deployed Systems, Not Strategy Decks

AI Marketing that generates leads. Authentic to your brand.

Since 2014, Integrated.Social has built persona-driven growth marketing systems for B2B brands that need more than a strategy deck. Today, we layer Agentic AI and AI Search (AEO/SEO) on top of that foundation, so your ideal buyers find you in Google AI Overviews, ChatGPT, and Gemini, and convert through campaigns engineered around how they actually think, decide, and buy. Consultative. Data-driven. ROI-accountable.

Book your AI Growth Marketing Review →See how it worksSee client results →
Founded 2014|Agentic AI Lead Gen|Persona-Driven GTM|AI SEO + AEO/GEO|AI PPC & A/B Testing|Brand-Led AI Marketing
What We Do

Persona-driven systems that attract, engage, convert, and retain your ideal buyers

Every service we deploy is built around a precise understanding of who your buyers are, how they research, and what moves them to act. We map the full persona journey, from first AI search impression through to closed deal and retained customer, then deploy Agentic AI, AEO/SEO, PPC, and ABM systems that work together across that journey. Strategic depth. Deployed execution. Measurable ROI at every stage.

Gemini Enterprise Agentic AI Marketing for Lead Generation & GTM
Service.AGENTIC_AI
Early Adopters

Gemini Enterprise Agentic AI Marketing for Lead Generation & GTM

We deploy Agentic AI marketing systems that generate qualified leads and build pipeline, combining the science of multi-agent automation with the art of persona-driven messaging and brand positioning. Our systems do not just automate tasks; they understand your ICP, craft messaging that resonates with buying committees, and deploy campaigns that reflect your authentic brand promise. The result is a live GTM engine that produces leads while preserving the strategic nuance that makes your brand credible.

Outcome: A deployed, running GTM system that generates leads daily, combining AI speed with the strategic depth of a senior marketing partner.

What you get

  • ▸Deployed Gemini Enterprise agentic lead generation system with persona-driven targeting
  • ▸Multi-agent GTM: automated outreach, collateral, and pipeline building, tuned to your brand voice
  • ▸AI-powered ICP enrichment and buying-committee mapping running daily
  • ▸Live content production: SEO articles, LinkedIn posts, email sequences, A/B tested for conversion
  • ▸Scalable campaign deployment with structured experimentation and performance governance
  • ▸Full integration with your CRM, CMS, and marketing stack, measurable from day one
Deploy my Agentic GTM system →Full service details

See how a deployed AI system generates leads while respecting your brand positioning.

AI Search Marketing & Optimization (SEO + AEO/GEO)
Service.SEO_AEO_GEO

AI Search Marketing & Optimization (SEO + AEO/GEO)

Rankings alone do not fill pipeline. We build AI-first SEO programs that combine technical precision with deep audience understanding, restructuring content around the questions your personas actually ask, not just keywords with volume. We strengthen entity authority, implement comprehensive schema, and create answer-first modules that get cited in Google AI Overviews, AI Mode, ChatGPT, and Perplexity. Every page is built to serve a specific persona at a specific stage of their buying journey.

Outcome: More qualified demand from organic search and AI-generated answers, from people who match your ICP.

What you get

  • ▸Persona-mapped content strategy: topics aligned to buying stages and decision-makers
  • ▸Answer modules (definition, comparison, next-step blocks) optimized for AI citations
  • ▸Entity-led topic clusters with strategic internal linking architecture
  • ▸Technical SEO: crawlability, indexing, Core Web Vitals, structured data
  • ▸Schema implementation: Organization, Service, Person, FAQPage, HowTo
  • ▸A/B testing of title tags, meta descriptions, and content formats for CTR improvement
Check my SEO, AEO & AI visibility →Full service details

Get a visibility snapshot across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.

AI-Powered PPC, Performance Max & Conversion Optimization
Service.PPC_PMAX

AI-Powered PPC, Performance Max & Conversion Optimization

Paid media is both art and science. We audit, rebuild and scale Google Ads, Shopping and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation, not just bid management. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA, it is predictable, scalable pipeline from paid channels.

Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.

What you get

  • ▸Full tracking and attribution audit (GA4, offline signals, cross-device)
  • ▸Campaign restructure: persona-segmented ad groups with intent-matched messaging
  • ▸Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
  • ▸Performance Max optimization: asset group strategy, audience signals, and creative testing
  • ▸Search term mining and negative keyword governance for budget efficiency
  • ▸Landing page CRO: persona-specific pages with multivariate testing and conversion tracking
  • ▸Monthly performance governance: what to stop, start, and scale, with clear attribution
Review my PPC & Performance Max →Full service details

See where budget leaks, what to test first, and how to improve ROAS through structured experimentation.

AI Growth Marketing Strategy & Brand-Led Lead Generation
Service.STRATEGY_LEADGEN

AI Growth Marketing Strategy & Brand-Led Lead Generation

Strategy without deployment is just a deck. We combine senior marketing expertise, product positioning, brand narrative, market messaging, with deployed AI systems that execute at scale. We identify the gaps in your current marketing, understand what makes your brand genuinely different, and build a lead generation engine that amplifies your authentic USPs. The approach is persona-driven: different messages for different buyers, tested and refined through structured experimentation, deployed through agentic workflows.

Outcome: A running lead generation machine that reflects your brand truth, content that ranks, campaigns that convert, and messaging that resonates with your actual buyers.

What you get

  • ▸Brand and positioning audit: what makes you genuinely different, clarified for each persona
  • ▸Persona-driven messaging architecture: tailored value propositions for each buying committee role
  • ▸Deployed content engine: SEO/AEO articles, social, and email, A/B tested and optimized weekly
  • ▸Lead generation campaigns live within 30 days. Not planned, deployed
  • ▸Conversion-optimized landing pages with multivariate testing and persona segmentation
  • ▸90-day GTM deployment plan tied to leads, pipeline, and revenue, with weekly iteration cycles
Deploy my lead gen system →Full service details

Get a deployed marketing system that generates leads while staying true to your brand.

Account-Based Marketing for Complex B2B & B2B2C Buying Groups
Service.ABM

Account-Based Marketing for Complex B2B & B2B2C Buying Groups

Enterprise buying decisions now involve 11-16 stakeholders, 4th-touchpoints, and 272-day journeys. Single-threaded outreach fails. We deploy persona-driven ABM programs powered by Agentic AI, that engage entire buying committees before, during, and after the active sales process. Our approach maps every decision-maker in the committee, creates persona-specific content and engagement strategies, and deploys multi-channel activation that moves deals forward at committee speed.

Outcome: Higher account engagement, faster deal velocity, and larger deal sizes, by reaching every stakeholder who influences the decision.

What you get

  • ▸Buying committee mapping: identify all stakeholders and their decision criteria
  • ▸Persona-specific content for each role in the committee (technical, financial, operational)
  • ▸1:1 Strategic ABM for top-tier accounts with bespoke engagement plans
  • ▸1:Few Cluster ABM for mid-market segments with shared pain points
  • ▸1:Many Programmatic ABM with efficient Agentic AI-powered outreach at scale
  • ▸90-day deployment framework with weekly iteration and pipeline attribution
Deploy ABM for my accounts →Full service details

See how persona-driven ABM accelerates complex B2B deals through buying committee engagement.

AI Governance, Safety & Regulatory Compliance for B2B
Service.AI_GOVERNANCE

AI Governance, Safety & Regulatory Compliance for B2B

Deploying agentic AI without governance is a liability, not an advantage. We design and implement AI governance frameworks, compliance guardrails, and audit architectures for B2B organisations deploying agentic AI, so you can move fast without creating regulatory liability or brand risk. We translate EU AI Act, GDPR, FCA, and sector-specific obligations into operational controls embedded directly into your AI systems and agent workflows.

Outcome: A governed AI deployment that satisfies regulators, protects your brand, and gives your compliance team the audit trail they need.

What you get

  • ▸EU AI Act risk classification and compliance gap analysis for your AI systems
  • ▸GDPR and FCA guardrail architecture embedded into agentic AI workflows
  • ▸Audit trail design: decision logging, attribution, and explainability for every agent action
  • ▸Agentic AI permission controls: scope boundaries, human-in-the-loop gates, and escalation paths
  • ▸Governance runbook documentation for your compliance and legal teams
  • ▸Ongoing governance review cadence: quarterly compliance audits and framework updates
Book my AI Governance Audit →Full service details

Get a governance gap analysis for your AI deployment, before your regulator finds the gaps first.

The Art

Brand positioning, persona psychology, creative messaging, narrative architecture, understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.

The Science

Structured A/B testing, conversion rate optimization, attribution modeling, agentic automation, performance governance, and data-driven iteration. This is how we scale what works and kill what does not, systematically, every week.

How We Work

AI Marketing Process: Understand → Design → Deploy → Scale

We start by understanding your business, your brand, and your buyers. Then we design, deploy, and iterate — combining the art of strategic AI marketing with the science of agentic automation and structured testing. Live AI-powered lead generation in weeks, not quarters.

01

Diagnose & Understand

We audit your marketing operations, brand positioning, lead generation, SEO, AEO/GEO, and PPC performance. But we also listen, understanding your brand promise, your personas, and what makes your buyers say yes. We identify operational gaps and where deployed AI can start generating leads immediately.

02

Design with Precision

We design your deployed GTM system, persona-driven messaging, agent architecture, A/B testing frameworks, campaign structure, and measurement. Every element is crafted to resonate with your specific buyers while being built to ship, not to present in a quarterly review.

03

Deploy & Test

We build and launch: agentic lead generation systems, restructured pages for AI citations, PPC campaigns with persona-segmented ad groups, and structured A/B tests. Your first campaigns are live within weeks, with conversion tracking and testing from day one.

04

Iterate & Scale What Works

Once we prove what converts through structured experimentation, we scale: expand agent capabilities, grow topic coverage, increase budget on winning campaigns, and refine messaging based on real buyer behavior. The system compounds, more precision, more leads, more pipeline.

Trusted by ambitious brands for AI marketing

VodafonePhilipsPMIUnileverNissanWella DACHBeam SuntoryDigitasMoneyDashboardElements.ioBrew TeaKenya Travel BoardICPFairPlay
VodafonePhilipsPMIUnileverNissanWella DACHBeam SuntoryDigitasMoneyDashboardElements.ioBrew TeaKenya Travel BoardICPFairPlay
Why Teams Choose Us

A boutique growth partner: consultative, data-driven, ROI-accountable

Since 2014, we have helped B2B brands attract, engage, convert, and retain their ideal buyers through persona-driven marketing systems. Today we layer Agentic AI and AI Search on top of that foundation, giving you the strategic depth of a senior marketing director and the execution speed of deployed AI, without the overhead of building it in-house.

You need leads. Not another AI tool to manage

Since 2014 we have built and run lead generation systems for B2B brands. Today those systems run on Agentic AI. We do not hand you a platform and leave, we deploy, operate, and iterate the engine alongside you.

Your buyers research in AI answers, not just Google

We engineer AEO/SEO content around the exact questions your personas ask at each buying stage, so you get cited in Google AI Overviews, ChatGPT, and Gemini, not just ranked on page one.

You know your ICP but can't reach the full buying committee

Persona mapping is at the core of everything we do. We identify every stakeholder who influences the deal, from the economic buyer to the technical gatekeeper, and build messaging that moves each one forward.

Your PPC spend isn't converting into qualified pipeline

We rebuild Google Ads around buying intent and persona segmentation, with structured A/B testing and landing page CRO. Every test has a hypothesis; every pound of spend is accountable to pipeline, not just clicks.

You've been sold strategies that never get deployed

We work consultatively, but we deploy. GTM systems, AEO content, Agentic AI workflows, and PPC campaigns are live from week one, with weekly iteration cycles and clear attribution back to revenue.

Your marketing doesn't reflect what makes you genuinely different

We start with your authentic positioning and brand promise. AI scales the distribution; our strategic expertise shapes the message, so you attract the right buyers, not just more traffic.

2014

Founded, a decade of growth marketing before Agentic AI

Attract → Retain

Full-funnel persona strategy: awareness through loyalty

Week 1

Deployed systems live from the first week of engagement

Ready for a partner who deploys, not just advises?

Book a 30-minute AI Growth Review. We will map your persona gaps, show you where Agentic AI and AEO/SEO can generate qualified pipeline, and give you a clear deployment roadmap, with live examples, not theory.

Book your 30-minute AI Growth Review →
Commercial KPIs

AI Marketing KPIs: leads, pipeline, and revenue

Rankings still matter, but they no longer tell the full story. We measure what matters: leads generated, pipeline built, conversion rates improved through testing, and revenue attributed. Every deployed system is measured by its contribution to your bottom line, with structured experimentation that compounds results over time.

01

Leads Generated

Qualified leads produced by deployed agentic systems, tracked by persona and source

02

Share of AI Citations

Your brand's inclusion rate in AI answers vs. competitors for priority topics

03

Conversion Rate (A/B Tested)

Landing page and campaign conversion rates, improved through structured experimentation

04

ROAS & CPA

Return on ad spend and cost per acquisition, by persona segment and campaign

05

Pipeline Value

Revenue in pipeline attributed to deployed marketing systems, weekly reporting

06

Test Velocity

Number of A/B tests running weekly across ads, landing pages, messaging, and audiences

★Case Studies · 4 Engagements
View all →FinTech

+350% Registrations & 85% Lower CAC in 60 Days

Persona pivot · 170+ A/B tests · (Re)Target framework

→B2B SaaS

+312% Pipeline & £2.4M in 90 Days via ABM

ICP rebuild · buying committee mapping · intent-triggered ABM

→Travel

4.8x ROAS & 62% Lower CPL for East African Tourism Board

4 persona archetypes · multi-channel · 12-month programme

→AI GTM

14 AI Agents · 5 Personas · 3 Languages in Regulated Industry

Gemini Enterprise Plus · buying committee · compliance guardrails

→
First 30 Days

Your first 30 days of AI growth marketing

We start by understanding your brand and your buyers. Then we deploy. By day 30 you have AI agents generating leads, A/B tests running, persona-driven campaigns live, and a clear pipeline trajectory, the art and science working together from week one.

Deliverables

  • Brand and persona deep-dive: understanding your USPs, buying committee, and what makes your buyers say yes
  • Deployed agentic lead gen system: first AI agents running within 2 weeks, generating leads by day 30
  • AI Search visibility audit: where you appear (and don't) in AI answers, with a fix-first priority list
  • PPC/PMax restructure: persona-segmented campaigns, A/B testing framework, and budget reallocation to pipeline
  • First content campaigns live: persona-driven SEO articles, LinkedIn sequences, and email outreach via AI agents
  • Initial A/B tests running: ad copy, landing pages, and messaging variants with clear hypotheses and success metrics
  • 90-day GTM deployment plan tied to leads, pipeline, and revenue, with weekly iteration cycles

The goal is speed with strategic precision, deploying systems that reflect your brand truth while generating measurable results.

Start my 30-day sprint →
Visibility Engineering + Agentic AI

AI Marketing Visibility, the new commercial SEO powered by AI agents

Visibility Engineering is the practice of making your brand easy for AI systems to retrieve, trust and reference, and easy for humans to choose. It combines entity clarity, answer-first content structure, and technical hygiene so your pages become "citable" in AI Overviews and AI Mode, while still converting high-intent clicks into leads. But visibility without conversion is vanity, so we pair every visibility initiative with persona-driven landing pages and structured A/B testing to turn citations into pipeline.

We accelerate this with Agentic AI lead generation. Our deployed Gemini Enterprise systems run daily, producing citation-ready content tailored to each persona's buying stage, monitoring competitor visibility, running A/B tested outreach sequences, and generating leads through persona-segmented campaigns. The art is in the messaging; the science is in the systematic testing and iteration. The result: your pipeline grows while your visibility compounds.

We combine Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO into one unified system powered by agentic workflows. This means your content is structured for both traditional search rankings and AI-generated citations, maximizing visibility across every surface where buyers discover solutions.

Schema Types We Implement

  • Organization + ProfessionalService
  • WebSite + WebPage
  • Service (per offering)
  • FAQPage (visible Q&A)
  • HowTo (process steps)
  • Person (founder/team)
  • BreadcrumbList
  • SpeakableSpecification
  • LocalBusiness
  • OfferCatalog

Comprehensive structured data helps AI systems understand your content without guesswork, increasing citation probability in AI-generated answers.

Insights & Analysis

AI Marketing & AEO Intelligence

Expert analysis on AI search visibility, agentic AI for enterprise, and the strategies that win citations in Google AI Overviews, ChatGPT, and Perplexity.

View all articles
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Who We Serve

Who our AI marketing partnership is for

We work best with B2B and B2C brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.

Good fit if

  • You need more leads and pipeline but want marketing that reflects your brand truth
  • You want a deployed system generating leads. Not another strategy deck that gathers dust
  • You value the art of positioning and messaging as much as the science of automation
  • You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
  • You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
  • You need a senior marketing partner who understands operations, gaps, and transformation

Not a fit if

  • You want volume content without quality, brand alignment, or lead gen intent
  • You want "rankings only" without caring about pipeline or conversion
  • You need a low-cost junior team to execute someone else's strategy without questioning it
  • You're not ready to invest in transformation, you want a quick fix without changing anything
  • You don't care about your brand promise or authentic differentiation
Frequently Asked Questions

FAQs about our AI growth marketing approach