Integrated.Social is a B2B AI marketing agency in London that turns AI search citations into qualified pipeline. We combine AEO, GEO, and LLMO with Agentic AI lead generation and precision paid media — so every AI citation becomes a measurable step towards closed revenue.
One connected revenue system: Agentic AI, AEO/GEO, and PPC
While competitors offer AI SEO audits and strategy presentations, we deploy the full system. Three core services working as one engine, measured by pipeline, not rankings.
✓Autonomous pipeline that runs 24/7 without adding headcount.
We deploy Agentic AI systems that identify, qualify, and engage your ideal buyers autonomously. Not automation scripts — genuine AI agents that research accounts, personalize outreach, and hand warm leads to your sales team. Deployed and running within 30 days, not planned for next quarter.
Outcome: A self-running lead generation engine that fills pipeline around the clock, with every interaction traceable to revenue.
What you get
ICP definition and buying signal mapping across your target accounts
Agentic AI agents deployed for research, personalization, and multi-channel outreach
CRM integration: leads scored, enriched, and routed to sales automatically
Human-in-the-loop gates and governance controls for regulated industries
Weekly iteration cycles: what is working, what to kill, what to scale
Full attribution: every lead traced back to the agent action that generated it
✓Cited in ChatGPT, Perplexity, Gemini and Google AI Mode — not buried below them.
AI systems now answer questions your buyers used to Google. We make your brand the cited source in those answers. We map the questions your personas actually ask, build answer-first content modules, implement comprehensive schema, and strengthen entity authority so your brand appears in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Every page is built to serve a specific persona at a specific buying stage.
Outcome: More qualified demand from AI-generated answers and organic search, from buyers who already match your ICP.
What you get
Persona-mapped content strategy aligned to buying stages and decision-maker roles
Answer modules (definition, comparison, next-step) optimized for AI citations
Entity-led topic clusters with strategic internal linking architecture
Technical SEO: crawlability, indexing, Core Web Vitals, structured data
✓Structured A/B testing that compounds ROAS improvements week on week.
Paid media is both art and science. We audit, rebuild, and scale Google Ads, Shopping, and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA — it is predictable, scalable pipeline from paid channels.
Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.
What you get
Full tracking and attribution audit (GA4, offline signals, cross-device)
Campaign restructure: persona-segmented ad groups with intent-matched messaging
Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
Performance Max optimization: asset group strategy, audience signals, and creative testing
Search term mining and negative keyword governance for budget efficiency
Monthly performance governance: what to stop, start, and scale, with clear attribution
See where budget leaks, what to test first, and how to improve ROAS through structured experimentation.
The Art
Brand positioning, persona psychology, creative messaging, and narrative architecture. Understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.
The Science
Structured A/B testing, conversion rate optimization, attribution modeling, agentic automation, and performance governance. This is how we scale what works and kill what does not, systematically, every week.
See both disciplines working together in our client deployments.
AI Training, AI Governance, Google AI Mode, Preferred Sources, AI Websites, and ABM. Each service is available standalone or as part of a connected GTM system.
We work best with B2B and B2C brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.
Good fit if
You need more leads and pipeline but want marketing that reflects your brand truth
You want a deployed system generating leads. Not another strategy deck that gathers dust
You value the art of positioning and messaging as much as the science of automation
You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
You need a senior marketing partner who understands operations, gaps, and transformation
Not a fit if
You want volume content without quality, brand alignment, or lead gen intent
You want "rankings only" without caring about pipeline or conversion
You need a low-cost junior team to execute someone else's strategy without questioning it
You're not ready to invest in transformation, you want a quick fix without changing anything
You don't care about your brand promise or authentic differentiation
Insights & Analysis
AI Marketing & AEO Intelligence
Expert analysis on AI search visibility, agentic AI for enterprise, and the strategies that win citations in Google AI Overviews, ChatGPT, and Perplexity.
Answer Engine Optimization (AEO) is the practice of structuring content so that AI tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your brand when answering buyer questions. It differs from traditional SEO in that it targets AI-generated answers rather than ranked links, using structured data, FAQPage schema, entity authority, and answer-first content architecture.
How does Agentic AI lead generation work?
Agentic AI lead generation uses multi-agent systems built on Gemini Enterprise to automate persona-driven outreach, content production, and campaign execution at scale. Each agent handles a specific task: ICP research, message personalization, A/B test management, or follow-up sequencing. The result is a scalable, always-on pipeline engine that generates qualified leads without proportional headcount growth.
Who is Integrated.Social best suited for?
Integrated.Social works best with B2B SaaS, FinTech, professional services, and DTC e-commerce brands that have a defined ICP, an existing product or service, and a commercial goal of generating qualified pipeline. Engagements typically start with a free AI Visibility Audit, followed by a strategy call to scope the right combination of Agentic AI, AEO, and PPC services.
Common questions
FAQs about our AI growth marketing approach
From how AEO differs from SEO to what budget you need to start, we have answered the questions B2B marketing leaders ask most. Browse all 12 FAQs on our dedicated FAQ page.
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimisation) structures content so AI tools like ChatGPT, Gemini, and Perplexity cite your brand when answering buyer questions. Traditional SEO targets ranked links; AEO targets the answer itself. As AI Overviews replace position-one results, AEO has become the most commercially important visibility discipline for B2B brands seeking pipeline from AI search.
How quickly can we see results from AEO and AI search optimisation?
AI Overview and Perplexity citations typically begin appearing within 4 to 8 weeks for well-structured content where you already have domain authority. Google AI Mode citations take 8 to 12 weeks. Agentic AI lead generation systems are live within 30 days. The full compounding effect of AEO plus content plus agentic AI is typically visible at the 90-day mark.
What makes Integrated.Social different from other B2B marketing agencies?
Six differences: we deploy live systems, not strategy decks; all delivery is senior-led by Modi Elnadi; we have built enterprise AI agent systems since 2023; we are among the first UK agencies with a dedicated AEO/GEO/LLMO practice; every engagement is measured against pipeline and revenue; and we combine brand expertise with AI execution.
What budget do I need to start with an AI marketing agency?
Integrated.Social works with B2B companies investing a minimum of £3,000 per month across services. The most common entry point is the AI Visibility Audit (£1,500 one-off), which produces a scored baseline before any retainer commitment. Agentic AI and AEO programmes typically start at £4,000 to £8,000 per month depending on scope and content volume.
What is GEO and how does it relate to AEO?
GEO (Generative Engine Optimisation) is the practice of structuring content so that large language models such as GPT-4o, Claude, and Gemini include your brand in generated responses. AEO focuses specifically on structured Q&A formats and FAQPage schema for AI Overviews. GEO is the broader discipline; AEO is a subset. Both require entity authority, answer-first content architecture, and citation-worthy evidence.
Can you help with Google AI Mode and AI Overviews specifically?
Yes. Google AI Mode and AI Overviews are core to our SEO/AEO/GEO service. We audit which of your target queries are triggering AI-generated answers, identify the sources Google is currently citing, and restructure your content and schema to compete for those citations. We also monitor citation frequency and track changes as Google updates its AI answer models.
Do you work with companies outside London?
Yes. Integrated.Social is London-based but works with B2B companies across the UK, Europe, and North America. All engagements are delivered remotely. We have worked with SaaS companies, professional services firms, fintech businesses, and enterprise technology vendors across multiple geographies.
What does an agentic AI lead generation system actually do?
An agentic AI lead generation system combines AI-powered content delivery, intelligent form qualification, and automated follow-up into a single pipeline engine. When a prospect visits your site, the system identifies their intent, serves the most relevant content or audit offer, captures their details, qualifies them against your ICP, and triggers a personalised nurture sequence — without manual intervention.
