Turn AI visibility into revenue
B2B and B2C growth marketing agency in London
Integrated.Social is an AI growth marketing consultancy in London that turns AI search citations into revenue. We combine AEO, GEO, and LLMO with Agentic AI lead generation and precision paid media and Performance Max — so every AI citation becomes a measurable step towards closed revenue.
We'll review your AI visibility score, map where your competitors are getting cited, and scope whether AEO, Agentic AI, or paid media should come first. Bring your website URL and one recent campaign result if you have it.
Book a 30-min discovery call →Three core service pillars
Explore proof, service detail and the free score
Why Integrated.Social
Not a content mill
Senior strategists on every account — no juniors, no outsourcing.
Full-funnel, not just SEO
Agentic AI, AEO and PPC wired into one measurable growth system.
Pipeline, not vanity
Every engagement tracked to qualified leads and closed revenue.
- ✓ Senior-led, no juniors
- ✓ AI-first since 2014
- ✓ AEO + Agentic AI + PPC
- ✓ Pipeline-measured results
Three core services
More service paths
Integrated AI Growth System | Senior-led · No juniors | 10+ years
We'll review your AI visibility score, map where your competitors are getting cited, and scope whether AEO, Agentic AI, or paid media should come first. Bring your website URL and one recent campaign result if you have it.
Book a 30-min discovery call →Why Integrated.Social
We deploy the content, agents, campaigns, and conversion systems. Not only the strategy.
Three engagements — the starting problem, the exact deployment, and the commercial result.
Registrations in 60 days
- Problem
- High CAC, wrong persona, VC funding deadline in 60 days.
- Deployment
- Persona pivot, lifestyle repositioning, 170+ A/B tests, Facebook-first mobile acquisition.
- Result (60 days)
- +350% registrations. 85% CAC reduction. Multi-million pound VC round signed off.
Pipeline in 90 days
- Problem
- 14-month sales cycle, generic outreach, pipeline stalling at Tier 1 accounts.
- Deployment
- ICP rebuild, buying committee mapping across 47 accounts, intent-triggered ABM, LinkedIn Conversation Ads.
- Result (90 days)
- +312% qualified pipeline. 68% shorter sales cycle. £2.4M attributed.
ROAS in 12 months
- Problem
- Generic destination messaging. ROAS stuck at 2.1x.
- Deployment
- Four traveller persona archetypes, paid search, programmatic display, paid social, A/B testing.
- Result (12 months)
- 4.8x ROAS (from 2.1x). 62% lower CPL. 38% more high-value booking enquiries.
Trusted by ambitious brands for AI marketing
One connected revenue system: Agentic AI, AEO/GEO, and PPC
While competitors offer AI SEO audits and strategy presentations, we deploy the full system. Three core services working as one engine, measured by pipeline, not rankings.
Agentic AI Lead GenAgentic AI Lead Generation
Autonomous pipeline that runs 24/7 without adding headcount.
Agentic AI Lead Generation
Autonomous pipeline that runs 24/7 without adding headcount.
We deploy Agentic AI systems that identify, qualify, and engage your ideal buyers autonomously. Not automation scripts — genuine AI agents that research accounts, personalize outreach, and hand warm leads to your sales team. Deployed and running within 30 days, not planned for next quarter.
Outcome: A self-running lead generation engine that fills pipeline around the clock, with every interaction traceable to revenue.
What you get
- ICP definition and buying signal mapping across your target accounts
- Agentic AI agents deployed for research, personalization, and multi-channel outreach
- CRM integration: leads scored, enriched, and routed to sales automatically
- Human-in-the-loop gates and governance controls for regulated industries
- Weekly iteration cycles: what is working, what to kill, what to scale
- Full attribution: every lead traced back to the agent action that generated it
See how autonomous AI agents generate and qualify pipeline without adding headcount.
AEO, GEO and AI SearchAEO, GEO, SEO and AI Search Visibility
Cited in ChatGPT, Perplexity, Gemini and Google AI Mode — not buried below them.
AEO, GEO, SEO and AI Search Visibility
Cited in ChatGPT, Perplexity, Gemini and Google AI Mode — not buried below them.
AI systems now answer questions your buyers used to Google. We make your brand the cited source in those answers. We map the questions your personas actually ask, build answer-first content modules, implement comprehensive schema, and strengthen entity authority so your brand appears in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Every page is built to serve a specific persona at a specific buying stage.
Outcome: More qualified demand from AI-generated answers and organic search, from buyers who already match your ICP.
What you get
- Persona-mapped content strategy aligned to buying stages and decision-maker roles
- Answer modules (definition, comparison, next-step) optimized for AI citations
- Entity-led topic clusters with strategic internal linking architecture
- Technical SEO: crawlability, indexing, Core Web Vitals, structured data
- Schema implementation: Organization, Service, Person, FAQPage, HowTo
- A/B testing of title tags, meta descriptions, and content formats for CTR improvement
Get a visibility snapshot across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
PPC and Performance MaxPPC, Performance Max and Conversion Optimization
Structured A/B testing that compounds ROAS improvements week on week.
PPC, Performance Max and Conversion Optimization
Structured A/B testing that compounds ROAS improvements week on week.
Paid media is both art and science. We audit, rebuild, and scale Google Ads, Shopping, and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA — it is predictable, scalable pipeline from paid channels.
Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.
What you get
- Full tracking and attribution audit (GA4, offline signals, cross-device)
- Campaign restructure: persona-segmented ad groups with intent-matched messaging
- Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
- Performance Max optimization: asset group strategy, audience signals, and creative testing
- Search term mining and negative keyword governance for budget efficiency
- Monthly performance governance: what to stop, start, and scale, with clear attribution
See where budget leaks, what to test first, and how to improve ROAS through structured experimentation.
The Art and The Science
Positioning and persona psychology meet disciplined testing, attribution, agentic automation, and performance governance.
The Art and The Science
Positioning and persona psychology meet disciplined testing, attribution, agentic automation, and performance governance.
The Art
Brand positioning, persona psychology, creative messaging, and narrative architecture. Understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.
The Science
Structured A/B testing, conversion rate optimization, attribution modeling, agentic automation, and performance governance. This is how we scale what works and kill what does not, systematically, every week.
See both disciplines working together in our client deployments.
View case studies →Specialist capabilities for the AI era
AI Training, AI Governance, Google AI Mode, Preferred Sources, AI Websites, and ABM. Each service is available standalone or as part of a connected GTM system.
What these specialist capabilities cover
- AI Marketing Strategy: Senior-led GTM strategy deployed as a running lead generation engine within 30 days.
- Account-Based Marketing: Persona-driven ABM programs that engage entire buying committees, not just one contact.
- AI Websites: AI-powered websites built for conversion, AEO, and agentic lead capture from day one.
- AI Training for Leaders: Three-session crash course that puts B2B leaders on the right side of the AI divide.
- Google AI Mode Optimization: Restructure your content and schema to be cited in Google AI Mode answers.
- Preferred Sources Strategy: Build the entity authority that earns your brand a permanent seat in AI-generated answers.
- AI Governance and Compliance: EU AI Act, GDPR, and FCA guardrails embedded directly into your agentic AI workflows.
- Content and SEO Intelligence: Data-driven content strategy that ranks, converts, and compounds over time.
Looking for a specific service or want to compare all options?
View all 16 servicesWho our AI marketing partnership is for
We work best with B2B brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.
B2C and e-commerce brands that want AI search visibility and paid media working as one system.
Good fit if
- You need more leads and pipeline but want marketing that reflects your brand truth
- You want a deployed system generating leads. Not another strategy deck that gathers dust
- You value the art of positioning and messaging as much as the science of automation
- You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
- You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
- You need a senior marketing partner who understands operations, gaps, and transformation
Not a fit if
- You want volume content without quality, brand alignment, or lead gen intent
- You want "rankings only" without caring about pipeline or conversion
- You need a low-cost junior team to execute someone else's strategy without questioning it
- You're not ready to invest in transformation, you want a quick fix without changing anything
- You don't care about your brand promise or authentic differentiation
AI Marketing & AEO Intelligence
How to start scaling revenue from AI search
You do not need a 16-service menu. You need to know where AI already talks about your brand, what is leaking demand, and which lever to pull first — AEO, Agentic AI, or paid media.
Get your AI Visibility Score
See where your brand appears in ChatGPT, Gemini, Perplexity and Google AI Mode — and the three gaps most likely costing you citations. You keep the score whether you speak to us or not.
Get my free scoreMap the next 90 days
We review your score, where competitors get cited, and whether AEO, Agentic AI or paid media should come first. Bring your website URL and one recent campaign result if you have it.
Book the 30-min callSee which part of the system fits
Paid, organic and AI search as one growth system. Skim the pillars, then come back to the score or the call.
View the growth systemIf you only need the short version first:
What is Integrated.Social?
Integrated.Social is a B2B AI marketing agency based in London. We help B2B brands generate qualified pipeline by combining Agentic AI lead generation, Answer Engine Optimisation (AEO/GEO), and performance marketing (PPC). Founded by Modi Elnadi in 2014, the agency specialises in making brands citable in ChatGPT, Gemini, Perplexity, and Google AI Mode.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring content so that AI tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your brand when answering buyer questions. It differs from traditional SEO in that it targets AI-generated answers rather than ranked links, using structured data, FAQPage schema, entity authority, and answer-first content architecture.
How does Agentic AI lead generation work?
Agentic AI lead generation uses multi-agent systems built on Gemini Enterprise to automate persona-driven outreach, content production, and campaign execution at scale. Each agent handles a specific task: ICP research, message personalization, A/B test management, or follow-up sequencing. The result is a scalable, always-on pipeline engine that generates qualified leads without proportional headcount growth.
Who is Integrated.Social best suited for?
Integrated.Social works best with B2B SaaS, FinTech, professional services, and DTC e-commerce brands that have a defined ICP, an existing product or service, and a commercial goal of generating qualified pipeline. Engagements typically start with a free AI Visibility Audit, followed by a strategy call to scope the right combination of Agentic AI, AEO, and PPC services.
Understand→Design→Deploy→Scale01Understand02Design03Deploy04Scale
Live AI-powered lead generation in weeks, not quarters.
Diagnose & Understand
Audit your marketing ops, SEO/AEO, PPC, and brand positioning. Identify where AI can generate pipeline immediately.
Design with Precision
Design your GTM system, persona messaging, agent architecture, A/B frameworks, and measurement — built to ship.
Deploy & Test
Launch agentic lead gen, restructured pages, persona-segmented PPC, and A/B tests. Live campaigns within weeks.
Iterate & Scale
Scale what converts: expand agents, grow topic coverage, increase budget on winners. The system compounds.
FAQs about our AI growth marketing approach
From how AEO differs from SEO to what budget you need to start, we have answered the questions B2B marketing leaders ask most. Browse all 12 FAQs on our dedicated FAQ page.
Learn more about Integrated.Social and contact the team when you are ready to discuss a specific AI visibility, agentic AI, or performance marketing challenge.
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimisation) structures content so AI tools like ChatGPT, Gemini, and Perplexity cite your brand when answering buyer questions. Traditional SEO targets ranked links; AEO targets the answer itself. As AI Overviews replace position-one results, AEO has become the most commercially important visibility discipline for B2B brands seeking pipeline from AI search.
How quickly can we see results from AEO and AI search optimisation?
AI Overview and Perplexity citations typically begin appearing within 4 to 8 weeks for well-structured content where you already have domain authority. Google AI Mode citations take 8 to 12 weeks. Agentic AI lead generation systems are live within 30 days. The full compounding effect of AEO plus content plus agentic AI is typically visible at the 90-day mark.
What makes Integrated.Social different from other B2B marketing agencies?
Six differences: we deploy live systems, not strategy decks; all delivery is senior-led by Modi Elnadi; we have built enterprise AI agent systems since 2023; we are among the first UK agencies with a dedicated AEO/GEO/LLMO practice; every engagement is measured against pipeline and revenue; and we combine brand expertise with AI execution.
What budget do I need to start with an AI marketing agency?
Integrated.Social works with B2B companies investing a minimum of £3,000 per month across services. The most common entry point is the AI Visibility Audit (£1,500 one-off), which produces a scored baseline before any retainer commitment. Agentic AI and AEO programmes typically start at £4,000 to £8,000 per month depending on scope and content volume.
Do you work with small businesses or B2C brands?
Yes, if the budget fits. Our minimum engagement is £3,000 per month — that is the real filter, not your industry. A solo lawyer or small consultancy with that budget is a better fit than a large company spending £500. What matters is whether AI search visibility and paid media can move your numbers.
What is GEO and how does it relate to AEO?
GEO (Generative Engine Optimisation) is the practice of structuring content so that large language models such as GPT-4o, Claude, and Gemini include your brand in generated responses. AEO focuses specifically on structured Q&A formats and FAQPage schema for AI Overviews. GEO is the broader discipline; AEO is a subset. Both require entity authority, answer-first content architecture, and citation-worthy evidence.
Can you help with Google AI Mode and AI Overviews specifically?
Yes. Google AI Mode and AI Overviews are core to our SEO/AEO/GEO service. We audit which of your target queries are triggering AI-generated answers, identify the sources Google is currently citing, and restructure your content and schema to compete for those citations. We also monitor citation frequency and track changes as Google updates its AI answer models.
Do you work with companies outside London?
Yes. Integrated.Social is London-based but works with B2B companies across the UK, Europe, and North America. All engagements are delivered remotely. We have worked with SaaS companies, professional services firms, fintech businesses, and enterprise technology vendors across multiple geographies.
What does an agentic AI lead generation system actually do?
An agentic AI lead generation system combines AI-powered content delivery, intelligent form qualification, and automated follow-up into a single pipeline engine. When a prospect visits your site, the system identifies their intent, serves the most relevant content or audit offer, captures their details, qualifies them against your ICP, and triggers a personalised nurture sequence — without manual intervention.