Your buyers research in AI before they visit your website. Is your brand the answer they find?
Your buyers ask ChatGPT, Google AI Mode, Claude, Perplexity, and Gemini before visiting your website. If your brand is not visible in those AI answers, your competitor is.
Integrated.Social is a B2B AI marketing agency in London specialising in Agentic AI lead generation, Answer Engine Optimisation (AEO/GEO), and performance marketing campaigns for B2B SaaS, FinTech, ecommerce and professional services brands.
Agentic AI lead generation, AI search visibility, and persona-driven paid media as one connected B2B growth system, built and running since 2014.
Use this summer to get ahead. Up your AI game before September.
While others are on holiday, the professionals who invest three sessions this summer will return in September with a skill their colleagues do not have. Not a course. Not a template. A one-to-one, hand-in-hand AI training built entirely around your role, your sector, and your career goals.
▸100% personalised to your role and industry
▸No copy-paste ChatGPT outputs — real contextual training
▸Work through your actual tasks live, not generic slides
▸Leave with a prompt library you use from day one
“AI is not taking your job. People who know how to use AI are taking your job.”
AI search visibility and agentic lead generation for B2B brands
We make your brand the cited answer in ChatGPT, Perplexity, Gemini, and Google AI Overviews, then deploy Agentic AI systems and persona-driven paid media to convert that visibility into pipeline. Every service is built around a precise understanding of who your B2B buyers are, how they research in AI, and what moves them to act.
✓Live lead generation system deployed within 30 days.
We deploy Agentic AI marketing systems that generate qualified leads and build pipeline, combining the science of multi-agent automation with the art of persona-driven messaging and brand positioning. Our systems do not just automate tasks; they understand your ICP, craft messaging that resonates with buying committees, and deploy campaigns that reflect your authentic brand promise. The result is a live GTM engine that produces leads while preserving the strategic nuance that makes your brand credible.
Outcome: A deployed, running GTM system that generates leads daily, combining AI speed with the strategic depth of a senior marketing partner.
What you get
▸Deployed Gemini Enterprise agentic lead generation system with persona-driven targeting
▸Multi-agent GTM: automated outreach, collateral, and pipeline building, tuned to your brand voice
▸AI-powered ICP enrichment and buying-committee mapping running daily
▸Live content production: SEO articles, LinkedIn posts, email sequences, A/B tested for conversion
▸Scalable campaign deployment with structured experimentation and performance governance
▸Full integration with your CRM, CMS, and marketing stack, measurable from day one
✓Cited in ChatGPT, Perplexity & Google AI Overviews — not buried below them.
Rankings alone do not fill pipeline. We build AI-first SEO programs that combine technical precision with deep audience understanding, restructuring content around the questions your personas actually ask, not just keywords with volume. We strengthen entity authority, implement comprehensive schema, and create answer-first modules that get cited in Google AI Overviews, AI Mode, ChatGPT, and Perplexity. Every page is built to serve a specific persona at a specific stage of their buying journey.
Outcome: More qualified demand from organic search and AI-generated answers, from people who match your ICP.
What you get
▸Persona-mapped content strategy: topics aligned to buying stages and decision-makers
▸Answer modules (definition, comparison, next-step blocks) optimized for AI citations
▸Entity-led topic clusters with strategic internal linking architecture
▸Technical SEO: crawlability, indexing, Core Web Vitals, structured data
✓Structured A/B testing that compounds ROAS improvements week on week.
Paid media is both art and science. We audit, rebuild and scale Google Ads, Shopping and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation, not just bid management. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA, it is predictable, scalable pipeline from paid channels.
Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.
What you get
▸Full tracking and attribution audit (GA4, offline signals, cross-device)
▸Campaign restructure: persona-segmented ad groups with intent-matched messaging
▸Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
▸Performance Max optimization: asset group strategy, audience signals, and creative testing
▸Search term mining and negative keyword governance for budget efficiency
▸Landing page CRO: persona-specific pages with multivariate testing and conversion tracking
▸Monthly performance governance: what to stop, start, and scale, with clear attribution
✓Lead generation campaigns live within 30 days — not planned, deployed.
Strategy without deployment is just a deck. We combine senior marketing expertise, product positioning, brand narrative, market messaging, with deployed AI systems that execute at scale. We identify the gaps in your current marketing, understand what makes your brand genuinely different, and build a lead generation engine that amplifies your authentic USPs. The approach is persona-driven: different messages for different buyers, tested and refined through structured experimentation, deployed through agentic workflows.
Outcome: A running lead generation machine that reflects your brand truth, content that ranks, campaigns that convert, and messaging that resonates with your actual buyers.
What you get
▸Brand and positioning audit: what makes you genuinely different, clarified for each persona
▸Persona-driven messaging architecture: tailored value propositions for each buying committee role
▸Deployed content engine: SEO/AEO articles, social, and email, A/B tested and optimized weekly
▸Lead generation campaigns live within 30 days. Not planned, deployed
▸Conversion-optimized landing pages with multivariate testing and persona segmentation
▸90-day GTM deployment plan tied to leads, pipeline, and revenue, with weekly iteration cycles
✓Engages all 11–16 stakeholders in the buying committee — not just one contact.
Enterprise buying decisions now involve 11-16 stakeholders, 4th-touchpoints, and 272-day journeys. Single-threaded outreach fails. We deploy persona-driven ABM programs powered by Agentic AI, that engage entire buying committees before, during, and after the active sales process. Our approach maps every decision-maker in the committee, creates persona-specific content and engagement strategies, and deploys multi-channel activation that moves deals forward at committee speed.
Outcome: Higher account engagement, faster deal velocity, and larger deal sizes, by reaching every stakeholder who influences the decision.
What you get
▸Buying committee mapping: identify all stakeholders and their decision criteria
▸Persona-specific content for each role in the committee (technical, financial, operational)
▸1:1 Strategic ABM for top-tier accounts with bespoke engagement plans
▸1:Few Cluster ABM for mid-market segments with shared pain points
▸1:Many Programmatic ABM with efficient Agentic AI-powered outreach at scale
▸90-day deployment framework with weekly iteration and pipeline attribution
✓EU AI Act, GDPR & FCA compliance built directly into your agent workflows.
Deploying agentic AI without governance is a liability, not an advantage. We design and implement AI governance frameworks, compliance guardrails, and audit architectures for B2B organisations deploying agentic AI, so you can move fast without creating regulatory liability or brand risk. We translate EU AI Act, GDPR, FCA, and sector-specific obligations into operational controls embedded directly into your AI systems and agent workflows.
Outcome: A governed AI deployment that satisfies regulators, protects your brand, and gives your compliance team the audit trail they need.
What you get
▸EU AI Act risk classification and compliance gap analysis for your AI systems
▸GDPR and FCA guardrail architecture embedded into agentic AI workflows
▸Audit trail design: decision logging, attribution, and explainability for every agent action
▸Agentic AI permission controls: scope boundaries, human-in-the-loop gates, and escalation paths
▸Governance runbook documentation for your compliance and legal teams
▸Ongoing governance review cadence: quarterly compliance audits and framework updates
Get a governance gap analysis for your AI deployment, before your regulator finds the gaps first.
Specialist Services
New disciplines for the AI answer era
As AI systems replace traditional search results, two new capabilities determine whether your brand gets cited or ignored.
AI Training for Business Leaders
AI Training for Leaders & Non-Techies
AI is not taking your job. People who know how to use AI are. A three-session crash course that puts B2B leaders, fintech professionals, and non-technical teams on the right side of the AI divide. No code, no jargon — just the prompting skills that compound into a 3 to 5x productivity advantage.
Outcome: Your team prompts AI tools with precision, saves 1 to 3 hours per day, and builds habits that compound over 90 days.
Google AI Mode is replacing the traditional results page for complex B2B queries. We restructure your content, schema, and entity graph so your brand is cited in AI Mode answers — not buried below them.
Outcome: Your brand cited in Google AI Mode answers for your highest-value B2B queries.
ChatGPT, Gemini, and Perplexity cite a small set of trusted sources in their answers. We build the content architecture, schema depth, and entity authority that earns your brand a permanent seat at that table.
Outcome: Your brand cited by name in AI-generated answers across ChatGPT, Gemini, and Perplexity.
Brand positioning, persona psychology, creative messaging, narrative architecture, understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.
The Science
Structured A/B testing, conversion rate optimization, attribution modeling, agentic automation, performance governance, and data-driven iteration. This is how we scale what works and kill what does not, systematically, every week.
Looking for a specific service or want to compare all options?
Your buyers research in ChatGPT, Perplexity, and Google AI Mode before they visit your site. If your website is not structured for AI citation, you are not in the conversation. We audit your current site against 47 AI-readiness criteria and either fix it in place or migrate you to a purpose-built AI website that generates leads from day one.
✓AEO and GEO optimisation for AI search citation
✓Schema-first architecture and entity graph
✓Persona-driven conversion flows and intent-matched CTAs
✓Agentic AI content systems that keep your brand cited post-launch
Integrated.Social is a B2B AI marketing agency based in London. We help B2B brands generate qualified pipeline by combining Agentic AI lead generation, Answer Engine Optimisation (AEO/GEO), and performance marketing (PPC). Founded by Modi Elnadi in 2014, the agency specialises in making brands citable in ChatGPT, Gemini, Perplexity, and Google AI Mode.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the practice of structuring content so that AI tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your brand when answering buyer questions. It differs from traditional SEO in that it targets AI-generated answers rather than ranked links, using structured data, FAQPage schema, entity authority, and answer-first content architecture.
How does Agentic AI lead generation work?
Agentic AI lead generation uses multi-agent systems built on Gemini Enterprise to automate persona-driven outreach, content production, and campaign execution at scale. Each agent handles a specific task: ICP research, message personalisation, A/B test management, or follow-up sequencing. The result is a scalable, always-on pipeline engine that generates qualified leads without proportional headcount growth.
Who is Integrated.Social best suited for?
Integrated.Social works best with B2B SaaS, FinTech, professional services, and DTC e-commerce brands that have a defined ICP, an existing product or service, and a commercial goal of generating qualified pipeline. Engagements typically start with a free AI Visibility Audit, followed by a strategy call to scope the right combination of Agentic AI, AEO, and PPC services.
First 30 Days
Leads, A/B tests, and campaigns live within 30 days
We deploy AI agents, restructure PPC, and launch persona-driven campaigns in the first month. No 90-day strategy phase. Results from week one.
Visibility Engineering makes your brand citable in Google AI Mode, ChatGPT, and Perplexity. Structured data, entity authority, and agentic content production working as one system.
Expert analysis on AI search visibility, agentic AI for enterprise, and the strategies that win citations in Google AI Overviews, ChatGPT, and Perplexity.
We work best with B2B and B2C brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.
Good fit if
You need more leads and pipeline but want marketing that reflects your brand truth
You want a deployed system generating leads. Not another strategy deck that gathers dust
You value the art of positioning and messaging as much as the science of automation
You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
You need a senior marketing partner who understands operations, gaps, and transformation
Not a fit if
You want volume content without quality, brand alignment, or lead gen intent
You want "rankings only" without caring about pipeline or conversion
You need a low-cost junior team to execute someone else's strategy without questioning it
You're not ready to invest in transformation, you want a quick fix without changing anything
You don't care about your brand promise or authentic differentiation
Common questions
FAQs about our AI growth marketing approach
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimisation) structures content so AI tools like ChatGPT, Gemini, and Perplexity cite your brand when answering buyer questions. Traditional SEO targets ranked links; AEO targets the answer itself. As AI Overviews replace position-one results, AEO has become the most commercially important visibility discipline for B2B brands.
How do I get my brand cited in ChatGPT, Gemini, or Perplexity?
AI tools cite sources that are authoritative, structured, and semantically clear. The key steps are: build topical depth across your subject matter, implement FAQPage and entity schema, write answer-first content, strengthen your brand's citation footprint on trusted third-party sources, and get listed in publications AI systems already trust.
What is Google AI Mode and how do I optimise for it?
Google AI Mode generates synthesised answers instead of ranked links. Optimising for it requires answer-first content architecture, comprehensive schema markup, strong E-E-A-T signals, and topical authority across your core subject matter. Brands that rank well in traditional search do not automatically appear in AI Mode — the signals are different.
What is LLMO (LLM Mention Optimisation)?
LLMO ensures your brand appears in AI model knowledge, not just real-time search. When someone asks ChatGPT about your market, your brand should be part of the answer even without a live web search. This requires building citations across high-authority publications and structured data sources that LLM training pipelines prioritise.
Do you work as a fractional CMO or as an agency?
Both models are available. For some clients, Modi works as an embedded fractional CMO attending leadership meetings and owning strategy. For others, a project or retainer model works better with defined scope and milestones. All delivery is senior-led — you work directly with Modi, not handed to a junior team.
What is a Gemini Enterprise Agentic AI environment for marketing?
A Gemini Enterprise Agentic AI environment is a multi-agent system that generates leads autonomously. Specialised agents collaborate: one researches your market, another creates persona-driven content, another runs A/B tested outreach. These agents work within governed guardrails and integrate with your CRM and marketing stack to build pipeline at scale.
How do you combine the art and science of marketing?
The art is brand positioning, persona psychology, and creative messaging — this requires human expertise and cannot be automated. The science is structured A/B testing, attribution modelling, and agentic execution. Every campaign starts with audience understanding and brand truth, then scales through systematic experimentation and AI-powered delivery.
What does an AI-first B2B marketing agency do?
An AI-first B2B marketing agency combines Agentic AI environments, AI Search Optimisation (AEO/GEO/LLMO), Google Ads management, and persona-driven strategy into one growth system. The goal is to get your brand cited in AI answers while running profitable paid campaigns and deploying AI agents that automate GTM execution.
How quickly can we see results from AEO and AI search optimisation?
AI Overview and Perplexity citations typically begin appearing within 4 to 8 weeks for well-structured content where you already have domain authority. Google AI Mode citations take 8 to 12 weeks. Agentic AI lead generation systems are live within 30 days. The full compounding effect of AEO plus content plus agentic AI is typically visible at the 90-day mark.
What makes Integrated.Social different from other B2B marketing agencies?
Six differences: we deploy live systems, not strategy decks; all delivery is senior-led by Modi; we have built enterprise AI agent systems since 2023; we are among the first UK agencies with a dedicated AEO/GEO/LLMO practice; every engagement is measured against pipeline and revenue; and we combine brand expertise with AI execution.
How does your persona-driven approach to B2B marketing work?
We map your buying committee and craft distinct messaging for each role. The CFO sees ROI and risk reduction; the CMO sees brand growth; the practitioner sees efficiency. This precision is what separates leads that convert from leads that ghost, and it is what makes agentic AI outreach effective at scale.
What budget do you need to start?
We work with B2B brands that already invest in marketing and sales. There is no fixed minimum, but our programmes are designed for teams that want a mature marketing partner who deploys transformation, not just advice. The easiest starting point is a free 30-minute AI Growth Review to assess your current AI search visibility.
Ready to start?
Three ways to work with us
Whether you want a free audit, executive AI training, or a full deployment conversation, pick the path that fits where you are right now.
Free · No obligation
Audit your domain for AI Answers
See exactly where your brand appears (or doesn't) in Google AI Mode, ChatGPT, Perplexity, and Gemini. Free AI Visibility Audit with a scored report and gap analysis.
Three sessions built entirely around your role, your sector, and your goals. Not a course. Not slides. Hands-on AI training that makes you dangerous with the tools your competitors are still figuring out.
A focused conversation about where you are, where you want to be, and what a realistic 90-day AI marketing deployment looks like for your business. No deck. No sales script.
