Case Studies
Every case study here is a real engagement. No client names, no fabricated numbers. What you see is what was actually delivered: the challenge, the strategic insight, the execution, and the outcome.
A VC-backed personal finance app had 20% account connection rates and a £14+ CPL. We identified a hidden second persona, repositioned the brand around lifestyle aspiration, and ran 170+ A/B test variations, delivering +350% registrations, 85% CAC reduction, and a multi-million pound funding round.
A UK B2B SaaS company had a 14-month sales cycle and generic outreach that wasn't converting. We rebuilt their ICP, mapped buying committees across 47 Tier 1 accounts, and ran intent-triggered multi-channel ABM, delivering +312% qualified pipeline, 68% shorter sales cycle, and £2.4M in new revenue.
A national tourism board was losing ground in the UK luxury travel market with generic 'wildlife and scenery' messaging. By building four distinct traveller persona archetypes, Luxury Adventurer, Cultural Explorer, Eco-Traveller, Honeymoon Couple, and running structured A/B testing across paid search, social, and programmatic, we delivered 4.8x ROAS and 62% lower CPL.
A sports media and BetTech infrastructure provider needed to accelerate lead generation across a complex 5-stakeholder buying committee in a regulated industry. We built a 14-agent agentic AI orchestration system on Gemini Enterprise Plus, producing persona-specific GTM content, compliance-screened sales collateral, and multilingual assets at scale across English, Spanish, and Portuguese.
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