Editorial Policy
How Integrated.Social researches, writes, fact-checks, and publishes content on AI marketing, Answer Engine Optimization (AEO), Agentic AI, and enterprise growth strategy.
Last updated: · Corrections: editorial@integrated.social
1. Editorial Mission
Integrated.Social publishes content to help B2B marketers and enterprise decision-makers in the UK and USA understand and act on the rapid changes in AI-powered marketing, AI search, and Agentic AI systems. Every article, guide, and point of view we publish is grounded in practitioner experience, not academic theory or vendor marketing.
Our editorial mission is to be the most trustworthy independent voice on AI marketing strategy for enterprise B2B audiences. We measure success by the quality of decisions our readers make, not by traffic volume.
We publish across three content formats: Point of View (PoV) articles on breaking AI and marketing developments; strategic guides on AEO, GEO, PPC, and Agentic AI implementation; and methodology documentation explaining how we build and evaluate AI marketing systems. See our Methodology page for a full description of our research and evaluation framework.
3. Research & Fact-Checking Standards
We hold all published content to the following research and verification standards before publication.
Primary Sources First
We cite official government publications, peer-reviewed research, and primary data from the organizations involved (such as CISA advisories, White House executive orders, and Google Search Central documentation) before secondary sources.
Named Sources Only
We do not publish claims attributed to unnamed sources. All statistics, quotes, and data points are linked to their original source with a verifiable URL.
Recency Standard
For fast-moving topics such as AI model capabilities, search algorithm changes, and regulatory developments, we verify that cited data is no more than 90 days old at the time of publication. Older data is clearly dated.
Practitioner Verification
Claims about AI marketing tactics, AEO strategies, and Agentic AI system design are verified against our own deployed implementations before publication. We do not publish theoretical recommendations we have not tested.
Cross-Reference Requirement
Significant statistical claims (such as market size figures, adoption rates, and performance benchmarks) are cross-referenced against at least two independent sources before publication.
External Reference Standards
We link to authoritative external sources including Google Search Central, Schema.org, CISA, NCSC UK, NIST, and peer-reviewed AI research. External links are reviewed for accuracy at the time of linking.
Our full research and evaluation methodology, including how we assess AI tool capabilities, score AEO content readiness, and measure campaign performance, is documented on our Methodology page.
4. Source Hierarchy
We follow a four-tier source hierarchy. Higher-tier sources take precedence when sources conflict. All sources used in an article are cited inline with a verifiable URL.
Primary Sources
- Official company announcements, press releases, and earnings calls
- Government and regulatory publications (White House, UK DSIT, EU AI Office)
- Peer-reviewed academic research (arXiv, Nature, ACM Digital Library)
- Platform documentation (Google Search Central, OpenAI API docs, Anthropic research)
- Original survey data published by the commissioning organization
Authoritative Secondary Sources
- CISA (Cybersecurity and Infrastructure Security Agency)
- NCSC UK (National Cyber Security Center)
- NIST (National Institute of Standards and Technology)
- Google Search Central, Bing Webmaster Guidelines
- Schema.org and W3C specifications
Industry Research
- Gartner, Forrester, IDC, and Statista market research reports
- McKinsey Global Institute, BCG Henderson Institute, Deloitte Insights
- Gallup, PwC, Accenture, and KPMG primary research publications
- Reputable trade press with named sources (Search Engine Land, Marketing Week, Digiday)
Practitioner Verification
- Verified against our own deployed AI marketing systems and client campaigns
- Tested AEO, GEO, and PPC strategies with measurable outcomes
- Agentic AI system design patterns validated in production environments
- Used to verify or challenge Tier 1-3 claims in fast-moving practice areas
5. AI Assistance Disclosure
Integrated.Social uses AI tools as part of our content production workflow. We believe transparency about AI use is a prerequisite for reader trust, particularly on a site that advises enterprise organizations on AI adoption.
How AI Is Used in Content Production
- Research assistance: AI tools are used to surface relevant sources, identify trending topics, and cross-reference data. All sources are independently verified by Modi Elnadi before publication.
- Draft generation: AI may generate initial drafts of articles. All final content is reviewed, edited, and approved by Modi Elnadi, who takes full editorial responsibility for published content.
- Structured data and schema: AI tools assist in generating JSON-LD schema markup. All schemas are reviewed against Schema.org and Google's structured data guidelines before deployment.
- Hero image generation: Article hero images are generated using AI image tools (including GPT Image and Gemini Imagen) based on a brief written by Modi Elnadi. Images are reviewed for accuracy and brand alignment before use.
- What AI does not do: AI does not make editorial judgments about what to publish, does not generate the expert point of view, and does not replace practitioner verification of AI marketing claims. The editorial voice, strategic perspective, and factual accountability are Modi Elnadi's alone.
AI Models and Tools Currently in Use
Manus AI (Agentic)
Research, multi-step content workflows, source verification
Google Gemini
Draft generation, AEO content review, structured data assistance
Anthropic Claude
Long-form editing, fact-checking passes, argument structuring
OpenAI GPT-4 / GPT-5
Copyediting, headline testing, FAQ generation
GPT Image / Imagen
Hero image generation for blog articles
Whisper / TTS
Audio transcription and text-to-speech for blog audio players
This approach reflects our broader philosophy: AI is a force multiplier for skilled practitioners, not a replacement for expertise and judgment. The same principle underpins every AI marketing system we deploy for clients. See our Agentic AI services for how we apply this in practice.
6. Content Update Cadence
AI marketing, search algorithms, and regulatory frameworks change rapidly. We maintain the following update standards to ensure content remains accurate and actionable.
| Content Type | Review Frequency | Update Trigger |
|---|---|---|
| Breaking news / PoV articles | Published within 24 hours | Updated as new information emerges; marked with publication and update dates |
| Strategic guides (AEO, GEO, PPC) | Quarterly review | Immediate update when a major platform change renders guidance outdated |
| Statistics and data points | Annual review | Statistics older than 12 months are updated or clearly dated with a recency note |
| Service page content | Bi-annual review | Updated when service scope, pricing model, or methodology changes |
| Schema and structured data | Monthly review | Updated when Google, Schema.org, or platform guidelines change |
| Editorial and methodology pages | As needed | Updated when our tools, processes, or standards change materially |
7. Corrections Policy
Integrated.Social is committed to accuracy. When a factual error is identified, we correct it promptly and transparently. We do not delete or unpublish articles to suppress errors; we correct them in place so the public record remains intact.
How to report an error
Email editorial@integrated.social with the article URL, the specific claim you believe is incorrect, and a link to a primary source that contradicts it. We aim to review all correction requests within two business days.
How we assess correction requests
We verify the claim against the original source and at least one independent primary source. If the correction is substantiated, we update the article immediately. If the original claim is accurate, we respond to the requester explaining our sourcing.
How corrections are applied
Substantive factual corrections are noted inline at the top of the affected article with a dated correction notice specifying what was changed and why. Minor typographical fixes are applied silently.
What we do not do
We do not delete articles to remove errors, do not alter the historical record without a correction notice, and do not accept payment or commercial pressure to suppress corrections.
Submit a correction
Include the article URL, the specific claim, and a link to a primary source. We respond within two business days.
editorial@integrated.social8. Editorial Independence & Conflicts of Interest
Integrated.Social is an independent agency. Our editorial content is not influenced by advertising relationships, affiliate arrangements, or vendor partnerships. We do not accept payment for editorial coverage.
Where we discuss tools, platforms, or services that we use in our own client work (such as Google Ads, Gemini Enterprise, or HubSpot), we disclose this relationship in the relevant article. Our service recommendations are based on practitioner experience and measured outcomes, not commercial relationships.
Integrated.Social is a Google Partner and may receive co-marketing support from Google for events and training. This relationship does not influence our editorial assessment of Google products or competitor platforms.
Where an article contains an affiliate link (for example, to an AI tool we recommend), this is clearly labelled as a sponsored or affiliate link. Affiliate income does not influence editorial recommendations.
9. External Linking Policy
We link to external sources to provide evidence, context, and further reading. Our linking standards are:
- We only link to sources we have read and verified at the time of publication.
- External links to government, academic, and authoritative industry sources (CISA, NCSC UK, Google Search Central) are followed links.
- We do not participate in link exchange schemes or accept payment for outbound links.
- Broken external links are corrected or removed when identified.
- All external links open in a new tab with rel="noopener noreferrer" for security.
10. Editorial Contact
For editorial queries, corrections, topic proposals, or to report a factual error, contact: