PPC Agency London: Google Ads and Performance Max Measured Against Pipeline
By Modi Elnadi · Updated
A PPC agency in London should judge Google Ads by qualified pipeline, not clicks. Integrated.Social fixes conversion tracking first, then shapes search, Shopping and Performance Max around the buyer persona that drives your organic content, so paid and earned messages agree. A named senior person signs off every change, and no return on spend is promised. It suits B2B and B2C advertisers; start with a Google Ads audit scoped on a 30-minute call.
Dedicated Performance Max account control
Method
How we run your account
We start with measurement: we check every conversion fires once and maps to a pipeline stage. Then we rebuild campaigns around the buyer persona your SEO and content already use, so the search ad, the landing page and the organic answer say the same thing. Bids change last.
Fit
Who this is for, and who it is not for
For: London B2B and B2C advertisers with tracked conversions who want Google Ads judged on pipeline.
Not for: accounts without conversion tracking they are willing to fix, or buyers who want guaranteed ROAS.
Evidence and limits
What supports the work
Self-reported case result: The B2B SaaS ABM case study reports +312% qualified pipeline in 90 days (ABM only). Read the ABM case study. Anonymous, publisher-reported ABM paid-media figures, not independently verified general PPC or AEO results.
Author fact: £20m+ in paid media managed.
Future objective: Ad spend tied to qualified pipeline stages. No ROAS or CPA target is promised.
Next step
Choose the route that gives you useful context
Use the Free AI Visibility Score for a high-level baseline, or book a 30-minute call when a senior conversation about scope is more useful.
What we manage
Every lever that affects your paid acquisition cost and quality.
Google Search Ads
High-intent keyword targeting, negative keyword hygiene, ad copy testing, and bid strategy optimization. We build and validate keyword structures, match types, and negative lists before upload to Google Ads Editor. We focus on search terms that indicate buying intent, not just traffic volume.
Performance Max
Strategic asset group structure, audience signals, feed quality for Shopping, and creative testing. We maintain control levers that most agencies ignore, because PMax without discipline wastes budget.
Conversion Tracking
GA4 setup, offline conversion imports, enhanced conversions, and attribution modeling. Clean data is the foundation, if your tracking is wrong, every optimization decision is wrong.
Structured A/B Testing
Systematic experiments across ads, audiences, bids, and landing pages. Each test has a hypothesis, minimum sample size, and clear success criteria. No random changes, no gut feelings.
Budget & Bid Strategy
Smart budget allocation across campaigns, dayparting, device adjustments, and bidding strategy selection. We match your budget to the highest-value opportunities first.
Reporting & Insights
Weekly performance reports with actionable insights. Not dashboards full of vanity metrics. We report on pipeline contribution, CPA by segment, and incremental revenue from PPC.
The art & science of PPC
The Art, Understanding Your Buyer
- Persona mapping: who buys, what triggers them, how they search
- Message-market fit: ads that speak to pain points, not features
- Landing page narrative: guiding the buyer from click to conversion
- Brand consistency: paid messaging that reinforces organic positioning
- Competitive differentiation: standing out in a crowded SERP
The Science, Measurable Improvement
- Statistical significance: no declaring winners on 50 clicks
- Multi-variate testing: isolating variables that actually move CPA
- Attribution modeling: understanding the real path to conversion
- Incrementality testing: proving PPC adds value beyond organic
- Automated bid adjustments: letting data drive spend allocation
Agree account control and page implementation
For a UK B2C brand outsourcing PPC, agree whether success means orders, registrations or qualified inquiries. Connect the ad promise to the landing page and review purchase value, margins or inquiry quality where the data supports them. Keep the existing B2B brief focused on qualified leads and later pipeline, not form volume alone.
Keep a client-controlled administrator on the Google Ads client account. Agree agency access, platform-payment responsibility, budget approval and handover in writing. Google says linking an existing client account does not give the manager ownership by default; an owner manager has additional administrative powers. The client account still owns its data and can unlink that manager.
Our published PPC scope includes landing-page experiments with senior review. Confirm the test allowance, who builds and publishes the page changes, which claims need approval and what is excluded before work starts. A broader rebuild is not automatically included in campaign management.
For a broader destination rebuild, review website design and development scope; implementation is separately agreed.
Review a complete landing-page test record
Hypothetical example, not a client result: compare the current page with a variant that clarifies the evidence and next step while retaining the approved offer. State the hypothesis, allocation method, eligible traffic, comparison dates and conversion definition before testing. Record actual visitors and conversions for each variant, with the counting unit and exclusions; ad clicks are not interchangeable with unique visitors.
| Decision | Evidence to retain | Client responsibility | Agency responsibility |
|---|---|---|---|
| Account access | Client administrator, manager permissions, billing and handover record | Name the administrator and approve access and spending limits | Explain required permissions and document the handover |
| Page variants | Original and changed page, hypothesis, approved claims and release record | Approve the offer and name the publishing owner | Specify the change, check the journey and retain both versions |
| Comparable traffic | Allocation method, actual exposure by variant, dates and concurrent changes | Agree eligible traffic and disclose promotions or offer changes | Record allocation and explain any comparison limits |
| Counts and commercial quality | Visitors, conversions, counting rules, uncertainty and available lead or purchase value | Define qualified inquiries or purchases and supply available quality evidence | Report each denominator, separate stages and qualify missing data |
| Decision and approval | Adopt, reject or inconclusive, with reasons and named sign-off | Approve consequential changes and the next decision | Recommend an evidence-supported next step without promising uplift |
Review uncertainty and downstream quality before declaring a winner. Low counts or simultaneous campaign, offer and page changes can leave a comparison inconclusive. A destination diagnostic or before-and-after screenshot does not isolate the page's effect, and no conversion improvement is guaranteed.
Use our Google Ads landing-page diagnostic to identify the next test.
Platform references: Google's client-account ownership guidance explains manager access. Its landing-page performance guidance describes destination diagnostics, while its experiment reporting guidance explains comparison metrics and uncertainty. Reviewed November 7, 2026. The table is an editorial acceptance example, not evidence of a completed client test.
Evidence before optimization
We begin with the tracking and journey evidence that is available, then make a documented decision about the next test. Results depend on the account, offer, budget and market. No ROAS or CPA result is promised.
A published B2C fintech case study documents a persona-led change and structured A/B testing for a VC-backed personal finance app.
This context relates to that case study, not a general PPC performance claim.
Read the case studyRelated services & reading
Improve Google Ads Results: 7 PPC Optimization Steps (UK)
A practical diagnostic sequence for conversion tracking, search intent, ads, landing pages, bidding and incremental commercial return.
B2B growth guide
Generate More Qualified B2B Leads: 7 UK Strategies
Build a shared operating model for ICP definition, buying-group content, paid and organic acquisition, sales acceptance, and pipeline measurement.
Read the B2B lead generation guide →London agency comparison
AI Search and PPC Agencies in London: 6 Verified Options
Review six alphabetically presented providers using public evidence of London presence, AI-search capability and paid-search scope-then compare ownership and measurement before choosing.
Compare the six public-evidence options →Local industry resources
Explore a relevant local growth playbook
These sector pages translate local discovery, content and measurement principles into a specific service-business context across SW London and Surrey.
Restaurant paid-demand guide
A local industry route for matching campaigns with time-sensitive restaurant demand.
View sector pageGym paid-demand guide
Explore local campaign and enquiry considerations for fitness membership growth.
View sector pageTyre, MOT and garage paid-demand guide
A high-intent local search route for automotive service businesses.
View sector pageGPT-5.6 Sol, OpenAI's IPO and ChatGPT Ads: B2B Marketing Analysis
Read the related analysis of GPT-5.6 Sol, OpenAI's IPO and ChatGPT advertising. Use it as context for questions about paid and organic strategy, then verify current inventory, policy controls and measurement before deciding whether a bounded advertising test fits your buyer and offer. No citation or CPC outcome is assumed.
Is your B2B brand ready for ChatGPT Ads?
ChatGPT Ads launched in the UK in June 2026 with self-serve access, no minimum spend, and CPC bids from $3. The audience targeting layer is not live yet, which means early movers are competing on content quality and landing page relevance, not audience precision. Modi Elnadi breaks down who should test now, who should wait, and how to structure your first £500 test budget before H2 2026.
Read the full B2B decision frameworkGemini Enterprise Agentic AI
Autonomous agents that optimize bids and creative at scale.
ServiceSEO, AEO & GEO
Organic visibility that compounds alongside your paid investment.
ServiceAI Marketing Strategy
Full-funnel strategy that aligns paid, organic, and content.
ArticlePerformance Max vs Smart Campaigns: Which AI Bidding Strategy Wins for B2B in 2026?
A data-driven breakdown of when to use Performance Max, when Smart Campaigns still make sense, and the hybrid approach that outperforms both.
ArticleAI Search Ads Are Inside the Answer Now
What B2B paid media teams must do before Q3 as Google moves ads inside AI answer panels.
A persona change can give an account a clearer next test.
A published B2C fintech case study documents a persona-led change and structured A/B testing for a VC-backed personal finance app. It is context from that engagement, not a promise for a PPC account.
Read the case studyHow we measure PPC & Performance Max
We report on what paid media actually produces: pipeline and revenue, not clicks and impressions.
ROAS & CPA
Return on ad spend and cost per acquisition, by persona segment and campaign
Conversion Rate (A/B Tested)
Landing page and campaign conversion rates, improved through structured experimentation
Test Velocity
Number of A/B tests running weekly across ads, landing pages, messaging, and audiences
What should PPC and Performance Max be measured against?
Integrated.Social measures PPC and Performance Max in order: tracked conversions, then qualified leads, then pipeline, then revenue where your data allows. We report Performance Max separately from brand search, so demand you already had is not counted as new. Platform-reported ROAS is a useful signal, but it is not the business result. Pipeline is the measure we review with you.
For one brief across paid media, AI search and workflows, review our London AI marketing agency.
How much does PPC management cost, and what does a paid-media retainer cover?
PPC cost has separate parts: the paid-media retainer for agreed management work, advertising spend paid to the platform, and any separately scoped setup, creative, landing-page, development or software costs. Integrated.Social does not publish a standalone PPC retainer price. Its published starting points include Growth, From £5,000 per month, and Authority, From £9,500 per month. These broader starting points are not fixed PPC packages and do not establish your advertising budget. Confirm the paid-media scope and total in the written proposal.
Google Ads does not have one fixed platform price. Search Ads use cost-per-click pricing, while auction competition, bids, relevance and targeting affect the cost. Use Google's official cost guide to understand platform charges, not to infer an agency retainer or a guaranteed result.
Is advertising spend included in a paid-media retainer?
Do not assume it is included. Ask the proposal to identify the retainer and platform advertising spend separately, including who pays the platform and who can approve budget changes. Setup, creative production, landing-page work, development and software should be marked included, excluded or separately priced rather than left implicit.
What should we compare in two PPC retainer proposals?
Compare the same channels, accounts, markets, campaign responsibilities, conversion-tracking work, creative and landing-page allowances, reporting cadence and named reviewers. Record the billing period, minimum commitment, notice terms, exclusions and handover responsibilities. For a brief combining paid search and organic AI visibility, use the AI-search and PPC agency comparison to keep the fee, media and tool lines distinct.
Does Performance Max require a second retainer?
Do not assume a second fee simply because Performance Max has its own service page. The Performance Max service explains specialist campaign controls; the wider PPC service is the account-management owner. Ask the proposal to state whether PMax is included in the paid-media retainer and which additional work, if any, is separately scoped.
What PPC budget do we need to see meaningful results in B2B?
There is no universal B2B PPC minimum that guarantees useful data or results within a fixed period. Start with the offer, market, sales cycle and reliable conversion evidence. For B2C and direct-to-consumer campaigns, review margins, order value and repeat purchasing where supported by data. For B2B2C campaigns, define which business and end-customer actions count. Google's Keyword Planner estimates can inform a starting media budget, but they are estimates, not promises of leads, sales or return on spend.
How much does PPC management cost for a small ecommerce brand in the UK?
There is no verified ecommerce-specific UK average in the supplied evidence. Compare a written management fee with advertising spend, setup and other exclusions. Integrated.Social's broader Growth starting point is From £5,000 per month, with advertising spend separate. It is not a fixed standalone PPC package; a standalone fee requires agreed scope.
Is a percentage of spend or a fixed fee better?
A percentage changes with the agreed spend base; a fixed retainer is predictable within a defined scope. Compare minimum fees, campaign responsibilities and what happens when the budget changes. A hybrid can combine a base or minimum with a percentage. Neither model guarantees better performance.
Why do London PPC agencies cost more?
Do not assume that they do for equivalent work. The supplied guides do not establish a like-for-like ecommerce management-fee premium. Compare the channels, feed and tracking work, named team, reporting, exclusions and contract terms, rather than treating an address as a pricing rule.
Should I pay for performance-based PPC?
Only consider it when both parties agree how eligible sales, returns, attribution and the baseline are measured. Confirm any base fee, cap and payment conditions. Reliable tracking is necessary, but it does not prove the agency caused every attributed sale or guarantee that the arrangement will be profitable.
Which PPC agencies in London are best for B2B lead generation?
There is no single best agency for every B2B team. Compare the named practitioners, conversion tracking, lead qualification, CRM reporting and relevant case-study evidence. Integrated.Social is a London option with published Google Ads and LinkedIn integration scope. Its anonymous SaaS ABM figures are self-reported, not an independently verified agency ranking or a forecast for your account.
What makes B2B PPC different from ecommerce PPC?
B2B PPC usually needs to evaluate qualified leads and opportunity progression across a longer sales cycle, with different buying roles involved in approval. Ecommerce campaigns can evaluate orders, margins and repeat purchasing where data supports them. Agree the conversion definitions, available evidence and sales handoff before setting campaign goals; neither model guarantees a commercial result.
Compare the pricing model, not an assumed UK average
There is no verified ecommerce-specific market average in the supplied sources. Use the following models to compare written proposals, not to predict what every UK agency charges. Brightpace's pricing guide describes these structures, but its estimated market bands are not Brightpace's own quote.
| Model | How the fee works | What to clarify |
|---|---|---|
| Percentage of ad spend | Management fee changes with the agreed spend base | Percentage, minimum fee, included channels and who approves budget increases |
| Fixed monthly retainer | Fee stays fixed within an agreed scope | Campaign and product limits, reporting, review cadence and change requests |
| Hybrid | A base or minimum fee combines with a spend-related charge | Thresholds and whether the percentage applies to all spend or only the excess |
| Performance-based | Some payment depends on agreed results | Eligible sales, returns, attribution, baseline and fee cap |
| Day or project rate | Payment buys specified time or deliverables | Days purchased, handover, ongoing support and approval of extra work |
Published offers are provider-specific, not market benchmarks
Brightpace's own PPC service states an agreed monthly fee scaled to spend and scope, no setup fee and a 30-day rolling contract. It does not publish a numeric starting fee on that page.
Rudo's own paid-search service lists its B2B Starter plan at £1,400 per month, with Google Search, up to three ad groups, one landing page and conversion tracking. Advertising spend is separate. This is Rudo's B2B offer, not an ecommerce Shopping or Performance Max quote and not a UK average. The extracted pricing section does not establish its VAT treatment, so confirm the invoice total before comparing it.
Integrated.Social's Growth starting point is From £5,000 per month, for broader work combining AI visibility, content, paid media and measurement. Advertising spend is paid separately. It is not a fixed standalone PPC package; the paid-media responsibilities and any standalone fee require an agreed scope. See current pricing and AI marketing for ecommerce brands. If you only need low-cost campaign management, compare a narrower specialist or freelancer proposal rather than assuming a broader engagement is the right fit.
A worked example of total cost
Illustrative arithmetic, not an agency offer: assume £5,000 monthly advertising spend and a hypothetical management fee equal to 15% of that spend. The fee is £750, making the combined amount £5,750. This example assumes £750 is the final invoiced management amount and excludes any separately priced setup, creative, software or platform invoice adjustments. It does not establish a typical percentage, a market price or Integrated.Social's fee.
Google's original cost guide explains that platform costs depend on budgets and auction conditions, not a fixed monthly subscription. Agency management is a separate commercial arrangement.
What changes the scope for an ecommerce store?
Ask whether the proposal covers product-feed maintenance, Shopping and Performance Max responsibilities, purchase-value tracking, brand-search separation and testing around promotions. Product count, markets, tracking problems and creative requirements can change the work needed. Compare the same scope rather than assuming a London address justifies a higher fee.
Judge value using sales and margins after advertising, management fees and other agreed costs. Where the data supports it, check returns and repeat purchases rather than treating platform-reported ROAS as profit. No fee model guarantees ROAS, incremental sales or a useful result within a fixed period.
For an account discussion, book a 30-minute call. The Free AI Visibility Score is a separate 0-100 website-readiness baseline with a PDF, not live model observations, a PPC account audit or remediation. The paid AI Visibility Audit is a separate diagnostic described at paid audit pricing.
What a B2B paid-media brief needs
B2B PPC needs an agreed definition of a qualified lead and a sales process that can follow it up. A form submission, an accepted opportunity and closed revenue are different outcomes. Before activation, confirm which stages the available tracking and CRM data can support.
| Brief element | B2B decision to agree | Ecommerce comparison |
|---|---|---|
| Conversion | Qualified lead, opportunity and later revenue, where recorded | Order and margin, with repeat purchasing where supported |
| Buyer | Priority role, buying-group objections and account fit | Product demand and customer purchase needs |
| Review | Lead quality and opportunity progression across the sales cycle | Purchase economics and subsequent customer value |
Google Ads and LinkedIn can support the same B2B journey, but each channel needs its own reporting. For named accounts and buying-committee planning, use account-based marketing. Search, landing-page and organic content should carry consistent, approved evidence. That does not determine what an AI assistant will say or prove that a citation caused a lead.
Read the published B2B evidence in context
Integrated.Social's anonymous UK B2B SaaS case study describes ICP rebuilding, 47 Tier 1 accounts, buying-committee mapping and a multichannel ABM program using LinkedIn Conversation Ads. It self-reports +312% qualified pipeline over 90 days, a sales cycle change from 14 to 4.5 months, and £2.4M in new pipeline. The £2.4M figure is pipeline, not closed revenue. These are publisher-reported, case-specific figures, not independently verified results, proof of general PPC performance or AEO evidence.
Scope the fee separately from advertising spend
Growth is a broader program, From £5,000 per month, not a fixed B2B PPC package or a published standalone PPC retainer. Confirm channels, tracking, landing-page work and exclusions in the proposal. Keep platform advertising spend separate from the management fee. See PPC costs and paid-media retainers and published pricing.
Book a 30-minute call to discuss the account, lead definitions and appropriate scope.
Frequently asked questions
These answers, across the cost section and both FAQ sections, cover what a PPC agency should do, how conversion tracking is fixed, how Performance Max and Search work together, how regulated sectors are handled, budget and paid-media retainer scope, whether to advertise in ChatGPT and how paid search works beside AEO. In short, tracking comes first, campaigns follow one buyer persona, a named senior person signs off each change and no return on spend is promised.
Platform context: Google's Performance Max guidance describes goal-based automation, not a client-results forecast. Its audience-signal guidance explains that suggestions are not hard audience boundaries, and its location guidance qualifies geographic accuracy. These are platform descriptions, not guarantees of leads or return on spend.
14 answers available
A PPC agency in London should judge Google Ads by qualified pipeline, not clicks. Integrated.Social fixes conversion tracking first, then shapes search, Shopping and Performance Max around the buyer persona that drives your organic content, so paid and earned messages agree. A named senior person signs off every change, and no return on spend is promised.
Integrated.Social measures PPC and Performance Max in order: tracked conversions, then qualified leads, then pipeline, then revenue where your data allows. We report Performance Max separately from brand search, so demand you already had is not counted as new. Platform-reported ROAS is a useful signal, but it is not the business result. Pipeline is the measure we review with you.
Rising spend with flat lead quality can indicate a targeting or conversion-tracking problem. The account may be optimizing for the wrong signal, or its structure may be too broad for the buyer intent. We audit conversion tracking first, then use the evidence available to decide whether campaigns and landing pages need to change. Results depend on the starting account, offer and market.
The most common reasons B2B Google Ads fail: tracking clicks instead of qualified pipeline, using broad match keywords that attract irrelevant traffic, sending paid traffic to a generic homepage instead of a conversion-optimized landing page, and not having enough budget to generate statistical significance. We address all four before spending a pound on media. If your market is too competitive for your budget, we will tell you honestly rather than take your money.
ROAS is a starting metric, not the only one. We track: cost per qualified lead (not just any lead), pipeline contribution (how much revenue entered the funnel from PPC), customer acquisition cost by segment, incrementality (what PPC adds beyond organic), and lifetime value of PPC-acquired customers. Every metric ties back to pipeline and revenue, not impressions or clicks.
Treat any emerging ad channel as a test, not a forecast. First confirm what inventory, targeting, measurement and policy controls are available, then decide whether the buyer, offer and tracking support a bounded trial. Paid-search evidence can also help identify useful questions for your SEO and AEO work, without assuming an answer-engine mention or CPC outcome.
PPC and SEO/AEO can use the same buyer-question and landing-page evidence. Search-term reports can inform content priorities, while clear organic pages can give paid visitors a more consistent journey. We report each channel separately and do not assume that an answer-engine mention causes a paid-media outcome.
AI can support research, analysis and draft variants, but it does not remove the need for accountable PPC management. At Integrated.Social, a senior person reviews conversion signals, audience choices, claims and spend before material changes go live. The useful distinction is a documented testing process with human review, not an autonomous promise.
Google AI features can change how a search-results page is presented. Review the real search-result layout, query intent and available performance data before changing campaigns. PPC, SEO and AEO should share clear buyer questions and landing-page evidence, but Google decides what appears in an AI feature and no citation or traffic effect is guaranteed.
B2B PPC with long sales cycles requires a different attribution model than B2C. We build multi-touch attribution that tracks the full journey from first paid click through content engagement, demo request, sales qualification, and closed deal. We segment campaigns by buying stage: awareness campaigns targeting in-market accounts with educational content, consideration campaigns retargeting engaged visitors with case studies and proof points, and decision campaigns targeting high-intent queries with direct conversion offers. Budget allocation shifts based on pipeline velocity data from your CRM, not just click-through rates.
Yes, when the channels support the same buyer journey and measurement question. We align Google Ads and LinkedIn messaging, landing pages, and reporting rather than assuming one channel caused the other's results. Where consent and platform rules permit, first-party customer data can inform audience inputs. Audience suggestions are not hard targeting boundaries. We review access, policy, and attribution before recommending an integrated setup.
Market differences can justify separate campaigns, localized assets, and distinct reporting. We review language, location settings, budgets, landing pages, and available conversion evidence before choosing the structure. Performance Max asset groups organize creative assets; they do not establish separate market-level budget or geographic boundaries by themselves. Google's location targeting is best effort, not perfectly accurate. We align regional buyer questions across paid and organic content without promising regional citations or revenue.
Yes. Keep an administrator on your client account and agree the agency's permissions, billing responsibilities and handover in writing. Google says linking an existing account to a manager does not grant manager ownership by default. Even with manager ownership, the client retains its data and can unlink the manager. Request additional permissions only when the agreed work needs them.
Ask for the original page and variant, hypothesis, traffic allocation, dates, visitor and conversion counts, and the conversion definition. Review uncertainty and downstream lead quality or purchase value, not just form completion. If traffic is insufficient or other changes obscure the comparison, the agency should report the result as inconclusive rather than claim an uplift.
Ready to improve your ROAS?
Start with the Free AI Visibility Score for a high-level baseline, or book a 30-minute call to discuss your account, tracking and commercial question.
Book a 30-minute callAI-powered PPC and Performance Max: common questions
What is Performance Max and how does AI optimize it?
Performance Max is Google's goal-based campaign type across its advertising inventory. Google AI optimizes bidding and placement toward the selected conversion goals using advertiser inputs such as assets, budgets, and safety controls. Audience signals are suggestions, not hard targeting restrictions. We review conversion quality, brand overlap, exclusions, assets, and reporting before making changes. Automation does not establish incremental revenue, isolate every audience, or guarantee ROAS.
How does PPC work alongside AEO and AI search?
We use PPC search term data to validate AEO content opportunities, align landing pages across paid and organic, and coordinate messaging so paid and AI-generated answers can draw on consistent evidence. We review each channel separately. An AI-search citation does not establish a paid-media result, a lower CPC or a traffic floor, and no citation, cost advantage or return on spend is promised.
What ROAS can we expect from AI-optimized PPC?
ROAS targets depend on your sector, average deal size, and current account health. No ROAS figure, cost reduction or improvement timeframe is promised or forecast. We track pipeline contribution, customer acquisition cost by segment, and incrementality (what PPC adds beyond organic) rather than relying on ROAS alone. We review the available evidence against qualified pipeline and your commercial question, not impressions or clicks.
How do you handle PPC for regulated industries?
Regulated industries such as FinTech, financial services, legal, and healthcare require additional compliance layers in PPC management. We build pre-flight compliance checks into every ad copy and landing page review cycle, maintain sector-specific negative keyword lists that prevent ad serving on prohibited terms, and structure campaigns to meet Google's financial products and services advertising policies. We have managed PPC for regulated B2B clients where every asset must pass legal review before going live, and we build that review cycle into our workflow from day one.
Three ways to work with us
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Organic, Paid and Agentic AI: CPA and LTV
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