AEO agency services: SEO, answer engines and GEO in one program
Integrated.Social is an SEO and AEO agency for B2B that runs search and answer engine work as one program, so the pages that rank in Google are the same clear, evidenced pages ChatGPT, Perplexity and AI Overviews can read. One plan avoids conflicting fixes and duplicate pages, and a named senior person signs off the work. Start with a Free AI Visibility Score, then the AI Visibility Audit, From £750 (one-off), if you need a scoped plan.
This program serves B2B teams and selected B2C and ecommerce brands. AEO agency London is the local delivery route; read how B2B brands appear in ChatGPT answers for the strategy.
Start with AI Visibility for a high-level baseline, then use the program scope to decide what should be prioritized.
Start with a high-level baseline
Check my AI visibility
Use the score to establish a broad, client-safe baseline before deciding whether a deeper scope discussion is useful. It is not a promise of rankings, citations, leads or revenue.

Conceptual illustration, not measured client performance.
Method
How the program runs
One persona feeds every channel: the questions a buyer asks set the page plan, the answers set the content, and the same published proof is available for search and answer systems to assess. We review technical health monthly and replan quarterly. Citation share is reported as a dated sample, never as a target we can guarantee.
Fit
Who this is for, and who it is not for
For: B2B firms wanting SEO, AEO and GEO run as one program, with the senior-led Foundation retainer From £3,000 per month.
Not for: one-off keyword projects, or buyers who need a ranking guarantee.
Evidence and limits
What supports the work
Verified result: Our published B2B SaaS ABM case study reports +312% pipeline growth in 90 days. Read the ABM case study. ABM only; it does not predict an SEO or AEO result.
Future objective: Qualified organic and AI-answer demand tracked against pipeline.
Next step
Choose the route that gives you useful context
Use the Free AI Visibility Score for a high-level baseline, or book a 30-minute call when a senior conversation about scope is more useful.
What an AEO agency delivers
Three layers of AI search visibility, each building on the last.
Answer citations
- Technical SEO: crawlability, indexing, Core Web Vitals
- Entity-led topic clusters and internal linking
- Content gap analysis and competitive positioning
- Domain authority building through strategic link acquisition
Entity and schema
- Answer-first content modules (definition → detail → action)
- Standard structured data aligned with visible content
- Consistent entity details across published sources
- Clear headings and evidence-led buyer answers
Measurement without vanity scores
- LLM-friendly content structure and formatting
- Source attribution and evidence review
- Optional llms.txt experiments and legitimate crawler access review
- Topical authority clustering for generative results
Structured data coverage
Standard structured data describes visible content and entity relationships. It is not a special AI citation formula.
Describes the published brand and entity details
Describes the actual service scope
Matches visible questions and answers
Describes genuine visible steps where appropriate
Identifies the published author and editorial responsibility
Reinforces architecture for AI crawlers
Links each offering to commercial intent signals
Connects author identity with published evidence
Checks that markup reflects the visible page
AI visibility agency work: what we check and improve
Four work areas in an SEO + AEO + GEO program. The numbers are an editorial sequence, not measured outcomes.
Buyer questions
prioritized with the commercial team
Evidence checks
visible claims, sources and entity details
Technical parity
content and structured data reviewed together
Decision review
observed signals guide the next iteration
Measurement note: We assess whether buyer questions, visible evidence, technical accessibility and structured data agree, then use observed search and commercial signals to decide what to improve. No timeline, citation share or pipeline outcome is guaranteed.
Programme options, scoped after a short call
Ongoing SEO, AEO and GEO work can run as a senior-led retainer when the evidence calls for continued technical, content and measurement work. We agree the priorities, review points and exclusions before work begins, then use observed signals to decide what to keep, change or stop. A retainer is a working model, not a promise of rankings, citations or revenue. Teams looking for the defined ongoing citation scope can review the AI Citation Programme. Ecommerce teams can also explore ecommerce AI visibility.
Read: What Salesforce Agentforce's $2-per-resolution model means for your B2B marketing budget →For selected B2C or B2B SEO scope, contact Integrated.Social to discuss fit, responsibilities and evidence.
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Buyer guideWhat to hire an AEO agency to do
A practical scope and evidence checklist for appointing a partner.
Buyer guideWhat an AEO agency does for UK B2B
A buyer-facing explanation of program ownership and evidence.
AEO hubAEO guides and foundations
Read the supporting frameworks before commissioning implementation.
AnalysisBrightEdge and the AI-agent web
Why machine-efficient delivery still needs one verified source of truth.
London faceAEO delivery in London
A local engagement route; this program page remains the AEO owner.
ServiceAI Visibility
High-level baseline across six checks - a low-friction starting point before deciding whether a paid diagnostic is appropriate.
ServiceAI Content Operations
Evidence-led content production with senior review and dated observation.
London agency comparison
AI Search and PPC Agencies in London: 6 Verified Options
Review six alphabetically presented providers using public evidence of London presence, AI-search capability and paid-search scope-then compare ownership and measurement before choosing.
Compare the six public-evidence options →Local industry resources
Explore a relevant local growth playbook
These sector pages translate local discovery, content and measurement principles into a specific service-business context across SW London and Surrey.
Clinic and dental AI-search guide
Review how clear services, source-qualified content and local entities support discoverability.
View sector pageLaw firm and solicitor AI-search guide
A sector route for professional services that need credible, answer-ready local information.
View sector pagePilates studio AI-search guide
Explore an intent-led content and discovery path for class-led local services.
View sector pageStart with the AEO Content Hub
Explore the AEO framework, zero-click strategy, Search Console measurement and evidence-led writing. Use the linked schema checklist as an editorial reference, not a requirement to apply every type.
Published context
Human review remains part of any agentic content workflow.
The published regulated-industry case study describes a multi-agent content system and review controls. It is context for process design, not a prediction of output, speed or commercial outcome.
Read the full case studyHow we measure SEO, AEO & AI search
Rankings are a leading indicator. We report on what rankings produce: qualified demand from organic and AI-generated answers.
Share of AI Citations
Dated inclusion observations for an agreed query panel, with engine, prompt context and sources retained
Lead quality signals
Available first-party lead evidence, kept separate from sampled AI-answer observations; attribution has limits
AI Marketing Visibility: the new commercial SEO powered by AI agents
Visibility Engineering is our working label for reviewing entity clarity, buyer answers, evidence and technical accessibility together. We pair that work with landing-page and measurement review where it is in scope. A page can be eligible for search without being selected for an AI answer, and visibility observations do not prove leads or pipeline.
We combine Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO in one reviewed workflow. The objective is useful, evidenced pages, not a separate optimization trick or guaranteed citation.
Agentic AI content production can support bounded research, drafting and checks. A named senior person reviews material claims and signs off; publication, outreach and implementation remain subject to the agreed controls.
Structured Data Coverage
- Brand & entity identity
Describes the published brand and entity details
- Site & page context
Signals content hierarchy and page purpose
- Service definitions
Maps each offering to machine-readable intent
- Answer & Q&A blocks
Matches visible questions and answers
- Process & how-to steps
Describes genuine visible steps where appropriate
- Author & expertise signals
Identifies authorship and supporting evidence
- Navigation & hierarchy
Reinforces site architecture for AI crawlers
- Visible content and markup parity
Checks that markup reflects the visible page
- Local & commercial context
Anchors brand to geography and market
- Offer & catalog structure
Connects services to commercial intent signals
Standard structured data should describe the actual page and service. It does not guarantee trust, knowledge graph inclusion or citation selection.
Track observed answer-engine visibility against a fixed buyer-question panel.
Use a fixed buyer-question panel and retain the result shown by each engine, with the date and visible evidence.
The Free AI Visibility Score provides a high-level baseline. The separate AI Visibility Audit, From £750 (one-off), is a senior-led diagnostic for teams that need a scoped roadmap and walkthrough; it records the agreed prompt panel and evidence rather than promising a citation outcome.
SEO, AEO and GEO across the UK and beyond
Integrated.Social is based in London and delivers remotely. Scope can cover UK, US and international audiences where language, evidence, implementation and measurement responsibilities are agreed.
Our home market, with buyer questions and service scope agreed for each engagement.
Remote delivery for teams across the UK, with named senior review.
Market-specific language, evidence and regulatory review must be scoped; no local office is implied.
Cross-market work can be scoped for US and Canadian audiences; evidence and delivery responsibilities are agreed first.
This program sits inside the wider plan we run as a B2B and B2C marketing agency, with paid media and agentic lead gen working from the same buyer persona.
How to choose an AEO and GEO agency
Use the same evidence and scope questions for every prospective agency. Ask how the work is reviewed, implemented and measured before appointing one.
- 1Can you show me a citation monitoring report for a current client - not a screenshot, a methodology?
- 2Which AI platforms do you track, and how do you measure citation share of voice?
- 3How do you differentiate between AEO (answer engine) and GEO (generative engine) in your implementation?
- 4What schema types do you implement, and how do you validate them before deployment?
- 5How do you decide which AI-answer questions matter, and can you show the source data and methodology?
- 6Do you have published case studies showing citation rate improvement with verifiable data?
- 7How do you connect AI citation growth to pipeline - not just impressions or organic traffic?
Ask for written clarification where an answer is missing. Compare the evidence, responsibilities and exclusions, not a promised outcome.
SEO, AEO and GEO: the jobs this page gives each discipline
| SEO, as this page defines it | AEO, as this page defines it | GEO, as this page uses it with AEO | |
|---|---|---|---|
| Job | Rank in ordinary results | Be cited in AI answers | The page treats GEO with AEO as the citation discipline, not as a second agency slogan |
| What “good” is not | A position-one URL | Assumed just because the URL ranks | A keyword list |
Use the SEO and AEO responsibility matrix to distinguish shared work from additional deliverables.
Related scope guide added .
There is no fixed citation timeline. Technical implementation can be checked after release, but crawling, indexing and answer selection remain outside our control. Review the distinct scope for preferred source strategy and Google AI Mode; neither route promises a citation date.
How does SEO work feed Google AI Overviews?
SEO supports Google AI Overviews because Google's AI features and your website guidance says normal SEO best practice applies: a page must be indexed and eligible to show a snippet, with no extra special optimization. So we fix crawling and indexing first, then write clear answers to the questions your buyers ask. Google alone decides which pages appear in an AI Overview.
Google's generative AI search guidance says core search systems still apply, with no special AI files or schema required. Its AI features guidance explains indexed, snippet-eligible pages. Eligibility is not citation selection. Answer-first sections and the work sequence here are our editorial methods, not measured proof of ranking, citation or commercial uplift.
Frequently asked questions
These 20 answers cover why one SEO and AEO agency beats two suppliers, how AEO differs from SEO and GEO, why good rankings do not guarantee AI Overview citations, which structured data we implement, how AI visibility is measured and whether smaller B2B firms can compete. In short, one program serves both search and AI answers, evidence and entity clarity matter most, and no citation is guaranteed.
20 answers available
Integrated.Social is an SEO and AEO agency for B2B that runs search and answer engine work as one program, so the pages that rank in Google are the same clear, evidenced pages ChatGPT, Perplexity and AI Overviews can read. One plan avoids conflicting fixes and duplicate pages, and a named senior person signs off the work.
SEO helps people find useful, crawlable pages in conventional search. GEO applies the same foundation to generative-answer discovery by making buyer answers, supporting evidence, and entity information clear and consistent. They should work as one program, not as separate promises; search and answer systems decide what they surface.
SEO supports Google AI Overviews because Google's guidance, AI features and your website, says normal SEO best practice applies: a page must be indexed and eligible to show a snippet, with no extra special optimization. So we fix crawling and indexing first, then write clear answers to the questions your buyers ask. Google alone decides which pages appear in an AI Overview.
An Answer Engine Optimization (AEO) agency makes a sourced, signed claim easy for an answer engine to quote, then checks whether that visibility brings in the right lead. Generative Engine Optimization (GEO) applies the same discipline across AI search surfaces. Neither approach can promise a ranking or citation date.
An AI visibility agency works on what answer engines read about your brand: the pages that answer buyer questions, the evidence behind each claim, entity details and structured data. At Integrated.Social that work sits inside one SEO and AEO program with one senior lead. No one can guarantee a citation, ranking or timing.
No. A page still needs to be discoverable, indexable and useful before it can serve as a reliable search source. Technical SEO addresses access, rendering, canonicalization and site structure. Answer-focused content adds clear explanations and evidence. Neither a valid schema graph nor a concise answer guarantees selection by an AI system.
We work with B2B teams across the UK, remotely. Delivery can also support international buyers where the scope and evidence are appropriate.
Use a fixed set of buyer questions and record the answer engine, market or prompt context, date, visible answer, and visible sources for each check. Repeat comparable checks over time and keep manual observations separate from first-party reporting. A mention is an observation, not proof of reputation, market share, traffic, or business results.
Scope depends on the priority pages, evidence, implementation responsibility and commercial problem. See pricing for current starting points and ask for a scoped recommendation rather than an assumed retainer.
No. Answer systems and search engines decide what to surface. The work improves clarity, evidence and measurement; it does not guarantee a citation, rank, lead, pipeline or revenue outcome.
No. Google does not require llms.txt, special AI files or special AI schema. Accurate FAQPage markup must match the visible questions and answers; it is not a citation formula. We focus on useful, crawlable pages, clear evidence and consistent entities. Search and answer systems decide what to surface, and eligibility does not guarantee selection.
Answer engines use different retrieval systems, indexes, ranking signals and update cycles. A citation in one product is an observation, not proof of visibility everywhere. Keep source evidence and page structure consistent, test a defined query set over time, and report each system separately.
Not by default. Public, indexable pages should remain available to legitimate search and answer-engine crawlers where the business wants discoverability. Protect private APIs, authenticated areas, rate-limited forms and abusive automation separately; do not confuse those controls with blocking public editorial pages.
Integrated.Social suits B2B, B2C and ecommerce brands that want SEO, AEO and GEO run as one program, with clear pages, entity details and evidence AI assistants can check. I treat GEO as an extension of good SEO, not a separate trick. Agents draft; a named senior person reviews. It is a poor fit if you want promised citations.
Integrated.Social runs AEO for B2B brands as one program with SEO: answer-first pages, structured data, entity details and evidence, measured with dated samples on fixed buyer questions. My rule is that an AI assistant can only repeat proof you have published. Agents draft; a named senior person reviews. It does not suit anyone wanting promised citations or rankings.
Integrated.Social is a London agency running SEO and AEO as one monthly program. Start with the Free AI Visibility Score and the AI Visibility Audit, From £750 (one-off). Retainers begin with the Foundation program, From £3,000 per month, then Growth From £5,000 per month and Authority From £9,500 per month.
Use the same written brief for every agency. Ask each provider to identify the buyer questions and pages in scope, explain how claims and sources are reviewed, name who implements changes, and show how released pages will be checked. Compare dated visibility observations separately from business outcomes. No agency can promise citations, rankings, traffic, leads, or revenue.
There is no fixed time to SEO results. Google's SEO Starter Guide says some changes may take effect in a few hours, while others can take several months. It generally recommends waiting a few weeks to assess beneficial effects, and not every change produces a noticeable improvement. These are broad observations about Google Search, not a forecast for your website. Separate three milestones: the approved change goes live; Google crawls and processes it; search or business performance changes. Google says crawling can take a few days to a few weeks, but requesting a crawl does not guarantee inclusion in results. A technical fix can therefore be verified after release without proving better rankings, citations, leads, or revenue. Agree a baseline, release dates, dependencies, and review points before work starts. For B2B, distinguish qualified inquiries from pipeline and closed sales. For B2C and DTC, distinguish organic visits from completed purchases. For B2B2C, keep business-partner inquiries and end-customer actions separate. These are reporting definitions, not different guaranteed timelines. Review completed work and dated observations before deciding whether to continue, narrow, or stop an SEO and AEO retainer.
Sources: Google SEO Starter Guide and Google recrawling guidance.
Use the Free AI Visibility Score for an own-site website-readiness baseline, not a test of actual model citations. Compare the scope, exclusions, and current starting prices for an ongoing retainer on the pricing page.
Look for a London SEO agency that understands long B2B sales cycles, writes for technical buyers, covers AI search as well as Google and shows scoped evidence. Integrated.Social runs SEO and AEO as one program for B2B software teams. Agents draft; a named senior person reviews. Ask every agency who does the work and how progress is reported.
Integrated.Social, in London, runs SEO for selected B2C brands alongside AEO, so the pages that rank in Google are also clear for AI assistants. Agents draft; a named senior person reviews. No agency can promise rankings, and I would be wary of one that does. Start by checking your Free AI Visibility Score, then talk it through with Modi.
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