Dental practice marketing in SW London

Who we work with in SW London and Surrey

We work with NHS, mixed and private dental practices whose patients live across south-west London and into Surrey. Patients often cross borough lines to reach a practice near work or home, so we explain your catchment honestly.

Areas we cover: Wandsworth, Merton, Richmond, Kingston and Sutton, plus Lambeth, Epsom and Woking

These sit in three different NHS areas. The Integrated Care Boards (Establishment and Abolition) Order 2026 places Kingston upon Thames, Merton, Richmond, Sutton and Wandsworth under NHS South West London ICB, Lambeth under NHS South East London ICB, and Epsom and Ewell and Woking under NHS Surrey and Sussex ICB (see the NHS England ICB order). We confirm which applies to your address before naming any commissioner.

Local rules and facts for dental practice owners here

We use only what the sources say.

NHS dentistry in SW London and Surrey: who commissions it

NHS South West London says it took over responsibility for dentistry in 2023, along with pharmacy and optometry (see the NHS South West London). For practices in Epsom and Woking, the 2026 Order names NHS Surrey and Sussex ICB from 1 April 2026, and for Lambeth it names NHS South East London ICB (see the NHS England ICB order). We name the right board on each practice's page.

Urgent dental care and NHS dental hubs

The SW London ICB page says NHS dental hubs are operating for people with urgent dental problems (see the NHS South West London). If you do not offer urgent NHS appointments, we signpost patients accurately instead of implying you do.

Registration details patients can check

Practices in England register with the Care Quality Commission, and patients can look up a practice on CQC's site and find NHS dentists through the NHS service search (see CQC and NHS find a dentist). We make sure your listings match those records.

Writing for patients who cross borough lines

A patient working in Wimbledon may live in Sutton, and an Epsom family may use a practice in Kingston. We write your catchment section around how your own patients actually reach you, noting which neighbouring areas you already see patients from. Where your NHS list is closed, we say which private options remain open at that site, so nobody searching nearby is left guessing.

GDC advertising rules on your practice website

GDC guidance on advertising sets expectations for how dental professionals present services and qualifications (see the GDC guidance on advertising). We write to that guidance and to the ASA's rules on health claims. We know regulated sectors well, and for practices on both sides of the London boundary we write with care for GDC guidance and the local NHS arrangements you work within.

Physiotherapy and private clinics

Some sites on this page's original brief also offer physiotherapy. Until a dedicated physio page exists, we describe it only as a separate service and never mix clinical claims between professions.

How local customers search: "dentist near me", "dentist Wimbledon"

Google Business Profile for your branch, with local categories and photos

Use the correct category, show NHS or private status in the description and keep holiday closures current.

Reviews that name your area and service

Reply without confirming anyone is a patient or discussing treatment. Never reward reviews.

Outside SW London?

See our dental practice marketing outside SW London guide for practices elsewhere.