What happens next (beside the form): 1. Enter your website and email. 2. Get your score and top fixes. 3. Book a call if you want one.
See if your practice site makes treatments, NHS or private status and opening hours clear to AI and patients.
Your headline score shows straight away on screen. Your full scorecard and PDF unlock after you enter the code we email you.
We use your email to send your score. Marketing emails only if you tick the box. Privacy policy
Local plans start from £299 per month plus a £99 one-time setup fee. Monthly billing, cancel with 30 days' notice. View all plans
Trust line: Free. No obligation.
| Practice decision | Local question | What we check |
|---|---|---|
| NHS status | Are you taking new NHS patients right now? | One clear statement on every listing |
| Which commissioner | SW London ICB area, Lambeth or Surrey? | The right NHS body named on your page |
| Private services | Implants, aligners, hygiene, cosmetic? | A section per service, no outcome claims |
| Urgent care | What do you offer, and what do you signpost? | Accurate urgent-care wording |
| Registration | CQC registration and GDC numbers shown? | Details checked against the registers |
What your customers ask AI tools
- NHS dentist taking new patients in Wimbledon
- private dentist in Sutton for nervous patients
- emergency dental appointment near Kingston
- dental hygienist in Epsom without a check-up
- is my Lambeth dentist NHS or private
- who runs NHS dentistry in south west London
Who we work with in SW London and Surrey
We work with NHS, mixed and private dental practices whose patients live across south-west London and into Surrey. Patients often cross borough lines to reach a practice near work or home, so we explain your catchment honestly.
Areas we cover: Wandsworth, Merton, Richmond, Kingston and Sutton, plus Lambeth, Epsom and Woking
These sit in three different NHS areas. The Integrated Care Boards (Establishment and Abolition) Order 2026 places Kingston upon Thames, Merton, Richmond, Sutton and Wandsworth under NHS South West London ICB, Lambeth under NHS South East London ICB, and Epsom and Ewell and Woking under NHS Surrey and Sussex ICB (see the NHS England ICB order). We confirm which applies to your address before naming any commissioner.
Local rules and facts for dental practice owners here
We use only what the sources say.
NHS dentistry in SW London and Surrey: who commissions it
NHS South West London says it took over responsibility for dentistry in 2023, along with pharmacy and optometry (see the NHS South West London). For practices in Epsom and Woking, the 2026 Order names NHS Surrey and Sussex ICB from 1 April 2026, and for Lambeth it names NHS South East London ICB (see the NHS England ICB order). We name the right board on each practice's page.
Urgent dental care and NHS dental hubs
The SW London ICB page says NHS dental hubs are operating for people with urgent dental problems (see the NHS South West London). If you do not offer urgent NHS appointments, we signpost patients accurately instead of implying you do.
Registration details patients can check
Practices in England register with the Care Quality Commission, and patients can look up a practice on CQC's site and find NHS dentists through the NHS service search (see CQC and NHS find a dentist). We make sure your listings match those records.
Writing for patients who cross borough lines
A patient working in Wimbledon may live in Sutton, and an Epsom family may use a practice in Kingston. We write your catchment section around how your own patients actually reach you, noting which neighbouring areas you already see patients from. Where your NHS list is closed, we say which private options remain open at that site, so nobody searching nearby is left guessing.
GDC advertising rules on your practice website
GDC guidance on advertising sets expectations for how dental professionals present services and qualifications (see the GDC guidance on advertising). We write to that guidance and to the ASA's rules on health claims. We know regulated sectors well, and for practices on both sides of the London boundary we write with care for GDC guidance and the local NHS arrangements you work within.
Physiotherapy and private clinics
Some sites on this page's original brief also offer physiotherapy. Until a dedicated physio page exists, we describe it only as a separate service and never mix clinical claims between professions.
How local customers search: "dentist near me", "dentist Wimbledon"
Google Business Profile for your branch, with local categories and photos
Use the correct category, show NHS or private status in the description and keep holiday closures current.
Reviews that name your area and service
Reply without confirming anyone is a patient or discussing treatment. Never reward reviews.
Outside SW London?
See our dental practice marketing outside SW London guide for practices elsewhere.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London. Local plans start from £299 per month plus a £99 one-time setup fee. Monthly billing, cancel with 30 days' notice. Paid ads are not included.
Clear answers
Questions local business owners ask
Our practice sits under South West London ICB. How do patients find our NHS status?
Dental practice marketing in SW London starts with telling patients plainly whether you take NHS patients, what private care you offer and how to book. We keep that information consistent across Google, your website and AI tools for practices in Wimbledon, Kingston, Sutton and Lambeth, and for practices just over the border in Epsom and Woking.
Who is responsible for NHS dentistry in Wimbledon, Kingston and Sutton?
NHS South West London Integrated Care Board says it took over responsibility for dentistry in 2023, and its constitution covers Kingston, Merton, Sutton, Richmond and Wandsworth. We name it accurately on your page where patients ask about NHS access, and we keep the wording current if arrangements change.
Which NHS body covers a practice in Epsom or Woking?
NHS Surrey and Sussex Integrated Care Board. The ICB Establishment and Abolition Order 2026 lists Epsom and Ewell and Woking in its area from 1 April 2026. We name that board where patients ask about NHS access and update the wording if national arrangements change again.
Should we mention the NHS dental hubs?
Only if it helps patients you cannot see urgently. The SW London ICB says NHS dental hubs operate for urgent problems. If you do not offer urgent NHS appointments, a short, accurate signpost saves calls to reception and avoids implying a service you do not provide.
How do we show patients we are properly registered?
Make sure your practice details match your CQC listing, and give each clinician's GDC registration number so patients can confirm it on the GDC's online register (see the GDC online register), which covers dentists and dental care professionals such as hygienists, therapists and dental nurses. We add these details to your team and contact pages so patients and AI tools find consistent, checkable information.