What's included in the Local Presence Plan for Garages
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a garage, that means your MOT, tyre, servicing and repair work, your hours and how to book are clear and match everywhere drivers look. Doesn't include paid ads. Why fill in the form: The score shows whether a driver with a warning light on can tell quickly that you can help and when you're open.
Decision table
| Workshop decision | Question to settle | What we check |
|---|---|---|
| Which work to fill the bays with | MOTs, servicing, tyres or diagnostics | Which jobs motorists search for near you |
| MOT capacity | Class 4, class 7 or both, and how many slots | Classes stated identically everywhere |
| Quoting and extra work | When you phone before going further | That the policy is written down publicly |
| Tyre range | Brands and sizes you keep in stock | Tyre pages that match what is on the racks |
| Reminders | Your own reminders alongside the free GOV.UK one | Consent, timing and wording |
What your customers ask AI tools
- "MOT near me today for a class 7 van"
- "independent garage in Walthamstow that services hybrids"
- "tyre fitting near me on a Saturday"
- "how much does an interim service include"
- "is my car ULEZ compliant and what can a garage do"
- "garage that phones before doing extra work"
How it works locally: the facts, with sources
- The maximum MOT fee for a car is £54.85; garages can charge less, and there is no VAT on the MOT fee. Source: GOV.UK: Getting an MOT, MOT costs.
- Motorists can sign up on GOV.UK for free MOT reminders by text or email. Source: GOV.UK: Get, view or stop MOT reminders.
- Anyone can check a vehicle's MOT history, including advisories, on GOV.UK. Source: GOV.UK: Check the MOT history of a vehicle.
- The Motor Ombudsman runs codes of practice and a dispute service for garages that sign up. Source: The Motor Ombudsman.
- Google says local results depend mainly on relevance, distance and popularity. Source: Google Business Profile Help: Tips to improve your local ranking on Google.
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How drivers choose a garage
Google Business Profile categories: auto repair, MOT testing, tyre shop
Pick the primary category that matches most of your work and add the others as secondary. Wrong categories hide you from the searches you want.
Reviews that answer the fear of being overcharged
Reply calmly to price complaints with how you quote. A clear reply reassures the next motorist more than five-star praise.
MOT marketing
If you also want paid search, see our plans that include Google Ads. If you also want paid search, our Full AI Growth Engine includes Google Ads management and ad spend. It is £1,299 a month inc. VAT, plus £299 setup inc. VAT, with a 3-month minimum and then 30 days' notice. The Local Presence Plan and the AI Visibility Plan do not include ad spend.
MOT bays, classes and capacity (class 4 and class 7)
Say which classes you test. Van drivers searching for class 7 testing will not book if your page only says MOT.
MOT reminders: yours versus the free GOV.UK service
The GOV.UK reminder tells motorists the date; yours can offer a slot. Send only to customers who have agreed to hear from you.
Showing your DVSA-authorised status accurately
State that you are an authorised MOT test centre without implying DVSA endorses your other work. The DVSA MOT testing guide sets the rules.
Servicing, repairs and tyre fitting pages
Interim and full servicing explained
List what each service covers. Motorists comparing garages want a checklist, not adjectives.
Tyre fitting, wheel alignment and brands stocked
Name the brands you actually stock and whether you fit customer-supplied tyres.
Diagnostics, brakes and clutch work
Explain what a diagnostic check involves and when you will call before repairs.
Trust signals: codes and accreditations
The Motor Ombudsman's Service and Repair Code, if you are accredited
Show the logo only if your garage is accredited, and link to the Code.
Technician qualifications (e.g. IMI)
Name technicians' real qualifications, such as IMI accreditation, where they hold them.
Garages in London: ULEZ questions drivers ask
Point drivers to TfL's own vehicle checker for compliance and answer only the repair questions that are genuinely yours.
Why garages work with us
1. We speak to independent garages as independents. We set out what you do well and name no one else. 2. Clarity over gimmicks. We focus on the facts drivers need: what you test and fix, which vehicles you work on, how you quote and how to book. 3. Honest reviews only. That means templates and a plan for asking, and we never write reviews. That matters in a trade where trust decides the booking. 4. We only claim what you hold. Approvals, authorisations and trained technicians appear only if they're real and current. Why fill in the form: Two fields, no sales call. You'll see what a driver sees before they pick up the phone.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
30-day garage visibility and booking operations card
| This month's goal | Make MOT and service booking straightforward, with reminders customers have agreed to. |
|---|---|
| Who owns it | You or your service manager. |
| Public fact to verify | Your MOT classes and MOT price, the vehicle types you work on, what you diagnose and repair, and your hours. |
| Customer question to answer | Can you test my car this week, and what will it cost? |
| Booking friction to remove | Phone-only booking during the hours you are busiest, or an MOT price that differs between Google and your website. |
| Official sources to check | GOV.UK: Getting an MOT, MOT costs; GOV.UK: Get, view or stop MOT reminders; GOV.UK: Check the MOT history of a vehicle; The Motor Ombudsman |
| What not to claim | False urgency ("your car may be illegal"), a guaranteed pass, or membership of a scheme you have not joined. |
| Review date | Set a date 30 days from today and run the card again. |
Five public checks
- Your MOT price is stated, and it is no higher than the government maximum for each class.
- Your MOT classes and vehicle types match on Google and your website.
- You say what you diagnose and repair, and what you refer elsewhere.
- Your hours on Google match the hours you answer the phone.
- Your website mentions the free GOV.UK MOT reminder service and the MOT history check.
Booking-route check
A driver can book an MOT online or by phone and receives a written confirmation. Reminders go only to customers who agreed to receive them, by the method they chose.
Review and response check
Reply to every new review within a time you set. Never ask for reviews only from customers who passed or paid; ask everyone in the same way.
What this card cannot promise
The card helps your public information stay accurate. It does not promise more bookings, a place in Google Maps or a mention in an AI answer. For the checks every local business should run, see the UK Local Visibility Evidence Standard.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
What does garage marketing involve for an independent UK workshop?
Garage marketing in the UK starts with the facts motorists check before booking: your MOT classes and fee, servicing options, tyre brands, opening hours and reviews. Keep those facts the same on your Google Business Profile and website, make online booking easy, and use reminders customers have agreed to receive.
Should we send our own MOT reminders when GOV.UK offers a free one?
The free GOV.UK reminder tells motorists their MOT is due, but not where to book it. Your own reminder, sent to customers who have agreed to hear from you, can offer a slot at your garage and pair it with a service. We set up the wording and timing; you keep control of the customer list.
How should we describe our DVSA authorisation?
Accurately and plainly: say that you are an authorised MOT test centre and which vehicle classes you test, such as class 4 for cars. Do not imply that the DVSA endorses your other work. We check that your website, listings and booking pages all use the same wording.
How do we reassure customers worried about being overcharged?
Show how you work before they arrive: how you quote, when you phone before doing extra work and what an interim or full service includes. Reply calmly and specifically to reviews that mention price. Clear information like this gives customers and AI tools something concrete to repeat instead of guessing.
Can we compete without naming the fast-fit chains?
Yes, and it is the safer route. Comparative advertising that names competitors has to meet strict CAP Code rules. It is usually stronger to describe what you do well: who works on the car, the brands you stock and any warranty you give. We write to those facts and leave rivals out.
Should we say which makes, hybrids or electric vehicles we work on?
Yes, if it's accurate. Drivers often want to know whether you can handle their make or an electric or hybrid car. List only what your team is trained and equipped for, and update it when that changes. We add it to your Google profile and website in the same words, so drivers get one clear answer.
What does the Local Presence Plan cost for a garage, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.