Dental marketing for NHS, mixed and private practices

What's included in the Local Presence Plan for Dental Practices

Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.

For a dental practice, that means your treatments, opening hours, emergency arrangements and NHS or private status are clear and the same everywhere patients look. Doesn't include paid ads. Why fill in the form: In one check, you'll see whether patients can tell what you offer and whether you're taking them on.

Decision table

What your customers ask AI tools

• "emergency dentist open Sunday near me"
• "private dentist near me for nervous patients"
• "what happens at a dental implant consultation"
• "are clear aligners worth it for adults"
• "is my local dentist taking new NHS patients"
• "hygienist appointment without a check-up near Canary Wharf"

What patients look for before they book a dentist

NHS availability and NHS charge bands

Patients want to know straight away whether you are accepting NHS patients and which band a course of treatment falls into. Say it plainly on your site and Google Business Profile; vague wording wastes reception time on calls you cannot help.

Private treatment pages: implants, clear aligners, hygiene

Each treatment deserves its own page explaining suitability, the steps, aftercare and what affects the fee. If you are an Invisalign provider, name the brand in the body text; headings stay generic as clear aligners. If you offer whitening, see our guide to marketing whitening treatments.

Reviews and the practice's Google Business Profile

Reply to reviews without confirming that the reviewer is a patient or discussing treatment. Keep services, NHS status and hours current so search and AI tools repeat accurate facts.

Advertising rules every dental practice website must follow

Say clearly whether the practice is NHS, mixed or wholly private

GDC advertising guidance asks practices to make this clear. We put the statement where patients will see it, not only in the footer.

GDC numbers, qualifications and the website information the GDC lists

List each clinician's name, GDC number and qualifications as the GDC guidance sets out. Check the current wording on the GDC site before publishing.

"Specialist", "special interest in" and other titles

Only dentists on a GDC specialist list may be described as specialists. We flag any title that could imply otherwise.

Claims, before-and-after photos and testimonials (ASA and CAP)

Photos must be genuine and unedited, and claims need evidence. A registered professional at your practice signs off clinical content before it goes live.

Turning enquiries into booked consultations

Treatment coordinator follow-up and consultation booking

Implant and aligner enquiries often need a conversation before a booking. We plan enquiry forms that ask the right questions so your treatment coordinator calls back prepared.

Recall and hygiene reminders

Recall messages go only to patients who have agreed to hear from you, and they link straight to a bookable slot.

Connecting your practice management software and booking system

Where your software allows, online bookings and enquiries should land in the same record, so nothing is retyped and nothing is lost.

Tracking calls and online bookings to treatment value

We agree one route from first contact to treatment accepted, so you can see which patient questions lead to real appointments rather than counting clicks.

Showing up in AI answers for dental questions

We build treatment pages built for search and AI answers.

Treatment explainers patients can trust: cost, steps, aftercare

AI tools summarise what they can find. Clear explainers, reviewed by your clinicians, give them accurate material to quote. We cannot control AI answers; we control the quality of your sources.

Practice facts in structured data: opening hours, services, NHS status

Your hours, services and NHS status should read identically in your page markup, listings and visible text.

Dental practices in London

NHS dentistry in London: how local commissioning affects patient demand

NHS dental services are commissioned locally, so how many NHS places are available can change from one area, and one contract year, to the next. When local capacity is tight, some patients may search for a practice taking new NHS patients, or look at private options instead. We keep your NHS status, waiting-list wording and private alternatives current, so your pages answer what local patients are asking right now.

Marketing private treatments in dense London catchments

Commuters often look near work for early, late or lunchtime appointments, while families search near home. We describe your practice by the stations and high streets your patients actually use.

What this does not cover

We do not give clinical advice, provide CQC compliance services or guarantee outcomes, enquiries or rankings. We're very familiar with regulated industries and respect all local laws and rules. We do not give legal advice or promise any regulatory outcome. Read how we review regulated claims.

Why dental practices work with us

1. We speak the language of practice owners and practice managers. We talk about patient enquiries, treatment mix and NHS availability, not "brand awareness". 3. We're careful with patient confidentiality. Our review templates never confirm that someone is a patient, and never discuss treatment in public. 4. Your web provider stays. We work alongside your existing website and booking system. There's nothing to migrate. Why fill in the form: The score is a quick, no-commitment way to see whether your practice information is clear before a patient chooses somewhere else.

Who you'll be working with

Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.

• Run by Modi Elnadi, who has managed more than £20m in paid media.
• More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
• Our rule: agents draft; a named senior person signs.
• Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
• Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.