The visible answers below match the page's FAQPage structured data.
What free AI marketing tools does Integrated.Social offer?
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Integrated.Social offers three public, browser-based utilities: an AI Token & Cost Calculator, an AI Prompt Improver and a UTM Campaign Builder. They support cost planning, clearer AI briefs and more consistent campaign measurement. The editorial AI Tools resource hub remains separate and contains guides and comparisons rather than interactive utilities.
Is the AI token calculator really free?
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Yes. You can use the AI Token & Cost Calculator without an account or payment to compare documented text-token cost scenarios. The figures are planning estimates, not a provider quote. Confirm current rates, billing region, model settings and any non-token charges on the provider's own pages before committing spend.
Which tool should I use first?
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Start with the task in front of you. Use the Prompt Improver when you need a clearer brief, the Token Calculator when you need to compare an AI workload cost scenario, and the UTM Builder before you distribute a campaign link. If the question spans site visibility, content, analytics and paid media, start with the free AI Visibility Score instead.
Do you store my prompts or uploaded data?
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The Token Calculator estimates token use in the browser, and its share URL deliberately excludes pasted prompt text. The UTM Builder keeps recent links in local storage in your browser on that device. The Prompt Improver processes the prompt you choose to submit through the site's processing endpoint, so do not enter passwords, personal data, client secrets or other confidential material.
How is /tools/ different from the AI Tools resource hub?
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The /tools/ page is the practical hub for interactive utilities you can run now: token-cost planning, prompt improvement and UTM building. The /resources/ai-tools/ page is an editorial resource hub with guides, comparisons and evaluation context. Both are public, but they serve different jobs.
Can SMEs use these without an agency retainer?
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Yes. The tools are available without an agency retainer, account or payment for basic use. They are designed to give B2B marketers and SMEs a practical starting point for routine planning tasks. Use your own approval process when a result affects spend, data handling or live campaign tracking.
How do these tools relate to AEO, PPC and Agentic AI services?
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The tools support individual decisions that sit within wider AEO, PPC and AI operations. Clear prompts can improve task design, token-cost scenarios can inform AI workflow planning, and consistent UTM parameters can make campaign measurement more reliable. They do not replace a service engagement, technical implementation or independent review of a live site.
How often are the tools updated?
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Tool interfaces and supporting data are updated when a practical improvement or documented provider change is released. The Token Calculator shows the relevant pricing-data date where it appears, currently 28 September 2026 for the catalogue on this site. Check provider documentation before relying on any estimate for a commercial decision.