What's included in the Local Presence Plan for Solicitors
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a law firm, that means your areas of law, offices, opening hours and how to make a first enquiry are clear and match everywhere clients look. Doesn't include paid ads. Why fill in the form: The score shows whether someone with a legal problem can see quickly whether you handle it and how to get in touch.
Decision table
| Partner decision | Question to settle | What we check |
|---|---|---|
| Which practice areas to lead with | Conveyancing, probate, family or employment | Which client questions you answer today |
| Price and service information | Fixed fees, ranges or hourly rates | Price and service information shown where the SRA Transparency Rules ask for it, as your firm confirms |
| Who is named online | Firm only, or individual solicitors too | Profiles, supervision and qualifications |
| Review replies | Who drafts and approves them | Confidentiality is never breached |
| Accreditations | Which ones you hold, such as Lexcel or CQS | Logos shown only where held |
What your customers ask AI tools
- "fixed fee conveyancing solicitor near me"
- "probate solicitor in Harrow who does home visits"
- "how much does an uncontested probate cost"
- "employment solicitor near me for unfair dismissal"
- "family solicitor in Enfield offering a first consultation"
- "how do I check a solicitor is regulated by the SRA"
How it works locally: the facts, with sources
- The SRA Transparency Rules require firms offering certain services to publish price information on their website, including whether VAT is included, and to display the SRA's clickable logo. Source: SRA: Transparency Rules.
- Clients can check a solicitor or firm on the SRA's Solicitor check register. Source: SRA: Solicitor check.
- Google asks businesses to use their real-world name on their Business Profile, without extra keywords. Source: Google Business Profile Help: Guidelines for representing your business on Google.
- Fake reviews and concealed incentivised reviews are banned; the CMA's guidance explains what businesses must check. Source: CMA: Fake reviews guidance (CMA208).
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How clients choose a solicitor
Google Business Profile for firms and individual solicitors
Google allows profiles for practitioners as well as the firm; decide deliberately and keep both accurate.
Reviews and what you may say in reply
Never confirm in a reply that the reviewer is a client. Keep replies general and invite contact offline.
SRA Transparency Rules pages
Read how we review regulated claims.
Price and service information for conveyancing, probate, employment and the other listed services
Rule 1 requires published costs information for listed services, including residential conveyancing, uncontested probate and some employment claims: total cost or range, basis of charges, who does the work, disbursements, VAT and key stages.
SRA digital badge and complaints information
Rules 2 and 4 require your complaints procedure, Legal Ombudsman details, SRA number and the SRA digital badge in a prominent place.
Practice-area pages that answer real questions
We build practice-area pages built for search.
Residential conveyancing
Explain stages and timescales, and link to your price information.
Wills and probate
Separate wills, lasting powers of attorney and probate, each with its own explainer.
Family and employment law
Describe first steps and what to bring to a first meeting, without predicting outcomes.
Accreditations clients recognise
Lexcel and the Conveyancing Quality Scheme are verifiable; state them only if you hold them.
AI answers for legal questions: accurate and attributed
AI tools may repeat outdated fees or the wrong solicitor's name. We keep the sources you control current; we cannot edit the answers themselves. We're very familiar with regulated industries and respect all local laws and rules. We do not give legal advice or promise any regulatory outcome.
Why solicitors work with us
2. We don't need client data. We work only with public information: your website, Google profile and directory listings. 3. Clarity that filters. We say plainly which areas of law you cover and which you don't, to save your team's time. 4. We use your published facts. We keep your Google profile and directory listings consistent with the information your firm already publishes on its website. Why fill in the form: The score uses only your public website, so there's no client data and no confidentiality concern.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should a UK high-street solicitor market the firm?
Solicitor marketing for a high-street firm means answering clients' first questions clearly with the SRA's rules in mind: what you do, what it costs, who handles the matter and how to start. We keep your practice-area pages, price information and Google Business Profile accurate and consistent, so search engines and AI tools describe your firm correctly.
What do the SRA Transparency Rules require on our website?
Firms offering certain services, including residential conveyancing, uncontested probate and some employment tribunal claims, must publish costs and service information. Authorised firms must also show complaints information, their SRA number and the SRA digital badge. We structure those pages clearly; your compliance officer confirms the content before it goes live.
How should a law firm respond to online reviews?
Carefully. A response must not confirm that the reviewer is a client or reveal anything about a matter, because confidentiality still applies. Keep responses general, thank the person and invite them to contact the firm directly. We draft neutral wording for your approval, and your compliance officer has the final say.
Can we describe the firm as leading or expert?
Only with evidence that supports the claim. Unqualified superlatives can mislead, and the SRA expects publicity to be accurate. Accreditations such as Lexcel or the Conveyancing Quality Scheme are verifiable facts you can state if you hold them. We write to what you can prove.
How do AI answers handle legal questions about our firm?
They summarise whatever they can find, which may include outdated fees or the wrong solicitor's name. Keeping your price pages, team pages and listings current gives them accurate material. We check what AI tools say about your firm and correct the sources we control, but we cannot edit AI answers themselves.
Do you need access to our client files or case management system?
No. The work uses public information about your firm: your website, your Google Business Profile and your directory listings. We don't need, and shouldn't see, any client data. Access to your Google profile, and to your website for adding structured data, is all the plan requires. Your free score uses only your public website.
What does the Local Presence Plan cost for a law firm, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.