What's included in the Local Presence Plan for Tutors
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add LocalBusiness schema with the areas you cover, so Google and AI tools can read where you work and what you do. 3. The same details everywhere. Google Business Profile set up as a service-area business, with a consistent name, service area and phone number across directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a tutor, that means your subjects, levels and exam boards, in-person or online lessons, the areas you cover, your prices, any DBS check you confirm you hold and how to book a first session are clear and match everywhere parents and students look. Doesn't include paid ads. Why fill in the form: The score shows whether a parent comparing tutors can see quickly what you teach, at what level, and how to get started.
Decision table
| Tutor decision | Question to settle | What we check |
|---|---|---|
| Subjects and levels | 11+, GCSE, A level, primary, adult? | A clear list by level |
| Exam boards | Which specifications do you know well? | Boards named only where true |
| Format | Home visits, online or small groups? | Format and areas stated clearly |
| Trial lesson | Is there one, and how is it booked? | One booking route everywhere |
| Term-time capacity | When do your slots fill? | Waiting-list wording kept current |
What your customers ask AI tools
- "GCSE maths tutor near me"
- "11+ tutor near me for small groups"
- "online A level chemistry tutor who knows AQA"
- "tutor near me for a child with dyslexia"
- "adult English tutor near me in the evenings"
- "how do I choose a private tutor for my child"
How it works locally: the facts, with sources
- Individuals can request a basic DBS check themselves; standard and enhanced checks must be requested by an organisation for an eligible role. Source: GOV.UK: Request a basic DBS check; GOV.UK: DBS checks, what they are and who can apply.
- Claims about exam results or grade improvements need evidence under the CAP Code's rules on misleading advertising. Source: CAP Code section 3: Misleading advertising.
- Service-area businesses can show the areas they serve on Google instead of a street address. Source: Google Business Profile Help: Manage your service areas for service-area and hybrid businesses.
- Fake reviews and concealed incentivised reviews are banned; the CMA's guidance explains what businesses must check. Source: CMA: Fake reviews guidance (CMA208).
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How parents choose a tutor
Google Business Profile as a service-area business, address hidden
If you teach in pupils' homes or online, set a service area and hide your home address. If pupils come to you, check the profile rules first.
Areas you travel to, and online lessons
List the areas you travel to on one page and say plainly whether online lessons are available nationally.
Reviews from parents (with consent)
Ask parents to describe how lessons were run and how their child felt, never to quote grades. Never offer anything in return for reviews.
Subject and exam pages
We build subject pages built for search.
11+, GCSE and A level tutoring
Give each level a short section naming subjects and the exam boards you know. These subject pages built for search answer the exact questions parents type.
Primary, SEN support and adult learners
Describe your experience with each group factually, without diagnostic or outcome claims. For SEN support, say which needs you have worked with, how you adapt pacing and materials, and how you keep in touch with parents between sessions; for adults, mention evening slots, functional skills or conversation practice if you offer them.
Safeguarding and trust facts parents look for
Your safeguarding policy, references and lesson rules
Parents want to read how you work before the first lesson, so we give your written safeguarding policy its own clear link rather than burying it in your terms. Say whether references from current families are available on request. Then set out your lesson rules in plain words: notice needed to cancel or rearrange, what happens to missed sessions, whether phones are put away and when short breaks are taken.
Where lessons happen, who is present and how online lessons are run
State where you teach: at the family's home, at your own premises, in a library or online. Say whether you ask for a parent or another adult to be in the home during lessons. For online sessions, name the platform you use, say whether lessons are recorded, and explain whether parents receive the meeting link and can join or check in at any point.
Qualifications and teaching experience (state only what's true)
Name real qualifications and teaching roles. Tutoring has no statutory regulator, so we never imply one.
Booking, trial lessons and term-time demand
Explain how a trial lesson works, when term-time slots fill and how families join a waiting list. Say whether you set homework, how you share notes after each session, how far ahead families should book before mocks or entrance tests, and what happens to lessons over half-term and the summer holidays.
Why tutors work with us
1. No grade promises. We don't write "guaranteed grades" or exam-result claims. We describe what you teach, how you teach and who you suit. 2. Your checks, in your words. We make no claim about your DBS status. If you hold a DBS check, you can say so in your own words, and you confirm it. The same goes for teaching qualifications and exam-board experience. 3. We speak to parents and students. We write plainly for the person paying and the person learning. 4. Honest reviews only. Templates and a plan, and we never write reviews, including on behalf of parents. Why fill in the form: Free and quick. You'll see what a parent sees before they choose who to trust with their child's learning.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should a UK private tutor market their lessons?
Tutor marketing for private and small-group tutors should help parents check fit fast: which subjects and exams you teach, at what level, where or online, and how a trial lesson works. We keep these facts consistent across Google, your website and AI tools, so the families you can genuinely help find you during the weeks they start looking.
Can we promise grade improvements?
No. Results depend on each pupil, and promises like a guaranteed grade 9 or passing the 11+ can mislead. We describe how you teach, what you cover and how you track progress with families. Honest descriptions build trust with parents and keep your pages accurate for AI tools.
Should we create pages for each exam board?
Usually a short section per level, naming the boards you know well, is enough. Separate pages make sense only where you have genuinely distinct content. We avoid thin duplicate pages that repeat the same text, because they confuse parents and search engines alike and add little for a family comparing tutors.
How should tutors handle online and in-person lessons?
Say clearly which you offer and where. If you travel, list areas on one page; if you teach online, explain the platform and what a session looks like. Clear format information stops mismatched enquiries and helps AI tools describe your service correctly.
When do parents usually look for a tutor?
Demand often rises around the start of term, mock exams and the run-up to entrance tests, but your own enquiries are the most reliable guide. We plan profile posts and page updates around the periods you see, and keep waiting-list wording current so parents know whether to enquire now.
Should I show a DBS check on my tutor profile?
Say exactly which check you hold, its level and its issue date, because parents may ask. Anyone can request a basic DBS check for themselves on GOV.UK, while standard and enhanced checks have to be requested through an organisation for an eligible role. Never describe a basic check as an enhanced one.
What does the Local Presence Plan cost for a tutor, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.