Who is Modi Elnadi?
Modi Elnadi is the founder of Integrated.Social in London. He is a digital growth director who plans paid media and earned visibility together, from the same personas, across SEO, AEO, GEO, LLMO and performance media.
Founder, Integrated.Social · London
Modi Elnadi
Modi Elnadi is the founder of Integrated.Social. He plans paid media and earned visibility from the same personas, so a brand is bought in search and cited in AI answers. The work is SEO, AEO, GEO and LLMO, plus agent-supported systems that draft it, with a named person reviewing the output.
London, UKMBA, University of Surrey (Honors)Founded 2014Design background
20+
Years in digital marketing
£20m+
Paid media managed
MBA
University of Surrey
Biography
Modi Elnadi is a London-based digital growth director and the founder of Integrated.Social, which he started in 2014. He treats paid and earned as one plan. The same persona, and the same query, decides the ad, the landing page, and the paragraph an answer engine is allowed to repeat. SEO, AEO, GEO and LLMO sit in that plan with Google Ads, Performance Max, paid social and CRM, not beside it.
He has 20+ years in digital marketing, a design background and an MBA. The commercial work starts with the buyer, the evidence needed to move a decision and the person who can review a claim. Buyers are not one committee, so the persona is built before the campaign.
The commercial record he will put his name on is specific: £20m+ in paid media managed. Published case studies describe the context, approach and result for their individual engagements. They are not a promise about the next client.
On agentic AI, he uses a bounded multi-agent workflow for research, audience insight, content, SEO and AEO briefs, CRM enrichment and reporting. Agents prepare the draft; a named person reviews the claim, source and market before buyer-facing work is approved.
He holds an MBA in Digital Media Monetisation and Marketing Strategies from the University of Surrey (2010), awarded with honours.
Profile FAQ
How does he join paid and earned?
The persona and the query come first. Paid search shows which queries already convert. The landing page, the article and the AI-answer paragraph are written to that same query, so the brand is bought and cited for the same reason.
Which sectors does he work in?
Subscription digital health, fintech, sports media, telecoms, FMCG, consumer electronics, retail and eCommerce, travel, cybersecurity and enterprise software, across the UK, EMEA, including the Middle East, and the US.
Do his AI agents run without a person?
No. He uses a bounded multi-agent workflow to draft research, content, search briefs and reports. A named person checks the claim, source and market before buyer-facing work is approved.
Sectors
Subscription healthFintechSports mediaTelecomsFMCGConsumer electronicsRetail and eCommerceTravelCybersecurityEnterprise software
Expertise
Paid and earned, planned togetherPersonas and buying committeesSEO, AEO, GEO and LLMOAgentic AI with human reviewGoogle Ads and Performance MaxPaid social and LinkedInCRM and lifecycleCRO and landing pagesAccount-based marketingMulti-market EMEA
Career Timeline
2004–2010
Vodafone, then Philips
EMEA eCommerce at Vodafone, then UK, Ireland and South Africa eCommerce at Philips.
2014
Founded Integrated.Social
Hands-on paid, organic and CRO programmes across UK, EMEA and US clients.
2016–2018
Unilever
Persona-led full-funnel work across priority markets, including eCommerce.
2021–2024
Philip Morris International
UK and European paid media and lead generation across a £20m+ portfolio.
2025–2026
Agentic AI in production
Built a multi-agent system for a regulated sports-media business. A named person reviews the output.
2026
Subscription health
Interim growth lead for a UK digital-health subscription, across an £11m annual multichannel budget, joining paid, SEO and AI answers.
PORTFOLIO
Featured Projects
A selection of live systems, built products, and client engagements that represent the breadth of Modi's work - from production agentic AI environments to AEO content architectures and performance marketing campaigns.
Live Product
Integrated.Social - AI Marketing Agency Website
Designed, built, and launched the full integrated.social website as a production-grade AI-native SPA with server-side rendering, AEO schema architecture, 86+ blog posts, and a prerendered sitemap of 108 URLs. The site itself is a live demonstration of the AEO, GEO, and technical SEO principles Modi deploys for clients.
108
Indexed URLs
86+
Blog Posts
16
Service Pages
FAQPage
Schema Type
React 19TypeScriptSSR+3 more
View live site Agentic AI System
GTM orchestration system for a regulated industry
A multi-agent system supports research, first drafts and compliance-aware preparation for a regulated sports-media business. A named person reviews the claim, source and market before buyer-facing work is approved.
Review
Human review
Draft
Agent-supported work
Multi-AgentGTM DraftingHuman Review+1 more
Read case study AEO Content Architecture
B2B AEO Content System: 86-Post Topical Authority Build
Built a full topical authority architecture for integrated.social - 86 long-form AEO-optimized posts across 6 content pillars (Agentic AI, AEO/GEO, AI Websites, PPC, AI Marketing Strategy, Case Studies), each with FAQPage schema, Speakable markup, BreadcrumbList, and internal linking to service pages. Designed to be cited in ChatGPT, Gemini, and Perplexity.
86
AEO Posts
6
Content Pillars
FAQPage
Schema
AI-cited
Target
AEOGEOFAQPage Schema+3 more
View content library Performance Marketing
FinTech Persona Targeting: +350% Registrations in 60 Days
A published B2C fintech case study reports +350% new registrations in 60 days after a persona-led change. It is context for that engagement, not a promise of future performance.
+350%
Registrations
60 days
Case period
Persona TargetingFinTechCRO
Read case study ABM & Revenue Operations
B2B SaaS ABM: £2.4M New Pipeline & 68% Shorter Sales Cycle
A published B2B SaaS ABM case study reports +312% qualified pipeline growth, a 68% shorter sales cycle and £2.4M in new pipeline within 90 days. It is context for that ABM programme, not a promise of future performance.
+312%
Pipeline Growth
£2.4M
New Pipeline
68%
Shorter Sales Cycle
Account-Based MarketingB2B SaaS
Read case study AI Websites
AI-Native Website Architecture for B2B Lead Generation
An AI Websites service methodology for crawlable B2B pages with structured content, Core Web Vitals considerations and clear next steps. The work makes evidence easier to read; search and answer systems decide what they surface.
FAQPage
Schema
SSR
Delivery
AI WebsitesSchema-FirstCore Web Vitals+2 more
View service SELECTED ENGAGEMENTS
Case Study Highlights
Real results from real engagements. Client names are abstracted by agreement; sector, context, execution, and outcomes are accurate.
UK FinTech
+350% Registrations in 60 Days (B2C fintech)
A published B2C fintech case study documents a persona-led programme and +350% new registrations in 60 days. This result is specific to that engagement and is not a promise of future performance.
+350%
Registrations
60 days
Case period
Persona TargetingA/B TestingFacebook Ads
Read full case study B2B SaaS
+312% Qualified Pipeline & £2.4M New Pipeline in 90 Days
A published B2B SaaS ABM case study reports +312% qualified pipeline growth, a 68% shorter sales cycle and £2.4M new pipeline in 90 days. This result is specific to that ABM programme and is not a promise of future performance.
+312%
Pipeline Growth
£2.4M
New Pipeline
68%
Shorter Sales Cycle
Account-Based MarketingICP TargetingLinkedIn Ads
Read full case study Destination Marketing · Luxury Travel
IMC campaign: East African national tourism board
See the destination-marketing case study for the integrated marketing communications context and supporting campaign detail.
Persona TargetingPaid SearchProgrammatic
Read full case study Sports Media · BetTech · Regulated
GTM engine for a regulated industry
A published regulated-industry case study describes a multi-agent content system with human review for research, drafting and buyer-facing work.
Agentic AIGTM OrchestrationMultilingual
Read full case study MEDIA & PRESS
Speaking, Publications & Recognition
External expert contributionEcommerce Manager
Effective SEO Tactics for BigCommerce: Insights From Experts
Modi contributed a practical view on category-page usefulness, verified catalog data and human review of AI-prepared ecommerce SEO changes. The original publisher hosts the full expert roundup.
Read original contributionExternal expert contributionAMA Phoenix
How Marketers Make Better Decisions With Campaign Measurement
Modi contributed an approach to buyer-fit measurement, persona mapping and checking dashboard success against CRM outcomes. The original publisher hosts the full expert roundup.
Read original contributionExternal expert contributionMarketer Magazine
Repurpose or Create New? What Drives Better Content Results
Modi contributed an evidence-led view on deciding when an existing asset should be refreshed, repurposed, or replaced with a new piece of content. The original publisher hosts the full multi-expert Q&A.
Read original contributionSpeakingB2B Marketing Summit
AI Marketing in 2026: From Chatbots to Governed Agents
Keynote on how agentic AI can support GTM workflows - covering multi-agent orchestration, persona-driven content drafting at scale, and human review of the resulting work.
PublicationIntegrated.Social Blog
Why AEO Is the Most Important SEO Shift Since Mobile
A practitioner's guide to Answer Engine Optimization: how to structure content so ChatGPT, Gemini, and Perplexity cite your brand as the authoritative answer in zero-click AI search results.
Read articlePublicationIntegrated.Social Blog
The Agentic AI Divide: Why 92% of Enterprises Are Falling Behind
Evidence-led analysis of the widening gap between AI-native organizations and laggards - drawing on Gallup, McKinsey, and Gartner data to quantify the competitive cost of delayed AI adoption.
Read articleAwardB2B Marketing Magazine
Top 50 B2B Marketing Innovators
Recognized for pioneering the integration of agentic AI into B2B go-to-market strategy - specifically for the development of multi-agent GTM orchestration systems deployed in regulated industries.
Recent Articles
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