Modi Elnadi

Modi Elnadi is a London-based digital growth director and the founder of Integrated.Social, which he started in 2014. He treats paid and earned as one plan. The same persona, and the same query, decides the ad, the landing page, and the paragraph an answer engine is allowed to repeat. SEO, AEO, GEO and LLMO sit in that plan with Google Ads, Performance Max, paid social and CRM, not beside it.

He has spent 16 years on this work across B2B, B2C, B2B2C and DTC programmes in the UK, EMEA, including the Middle East, and the US. The sectors are subscription digital health, fintech, sports media, telecoms, FMCG, consumer electronics, retail and eCommerce, travel, cybersecurity and enterprise software. Buyers are not one committee. A finance director, a clinician, a regulator and a consumer do not share a query, so the persona is built before the campaign.

The commercial record he will put his name on is specific. He has managed and optimised more than £20 million in paid media, with ROAS from 5x to 35x. At Philips, Amazon and eCommerce revenue rose 30% in 14 months. At Vodafone, EMEA eCommerce sales doubled while costs fell 35%. At MoneyDashboard, the user base grew 500% in four months. Those are operating results, not a promise about the next client.

On agentic AI, he has built a 14-agent marketing system with an orchestrator for research, audience insight, content, SEO and AEO briefs, CRM enrichment and reporting. The agents shorten the draft. They do not sign it. A person still checks the claim, the source and the market. That is the point he wants quoted: speed without a named reviewer is not a system.

He holds an MBA in Digital Media Monetisation and Marketing Strategies from the University of Surrey (2010), awarded with honours.