Standfirst: This page is for dental practices. In the UK, only registered dental professionals may provide teeth whitening, on a dentist's prescription.
What happens next (beside the form): 1. Enter your website and email. 2. Get your score and top fixes. 3. Book a call if you want one.
See if your whitening page clearly shows who treats, what it costs and how to book a consultation.
Your headline score shows straight away on screen. Your full scorecard and PDF unlock after you enter the code we email you.
We use your email to send your score. Marketing emails only if you tick the box. Privacy policy
Local plans start from £299 per month plus a £99 one-time setup fee. Monthly billing, cancel with 30 days' notice. View all plans
Trust line: Free. No obligation.
What's included in the Local Presence Plan for Dental Practices
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For whitening, that means your Google profile and website say plainly that treatment starts with a dental assessment, who carries it out, and how to book. Doesn't include paid ads. Why fill in the form: The score shows whether a patient comparing options can see straight away that your whitening is dentist-led.
Decision table
| Practice decision | Question to settle | What we check |
|---|---|---|
| In-practice whitening, home trays or both | Which your clinicians prescribe and why | That both are described the same way everywhere |
| How the suitability assessment is booked | Separate appointment or part of a check-up | The route from enquiry to the assessment slot |
| Fee presentation | What the fee includes and any finance terms | That price pages match what reception quotes |
| Offers on social media | Whether to run one at all | Terms, dates and ASA wording on every post |
| Before-and-after photography | Who takes, edits and approves images | Consent, dating and no retouching |
What your customers ask AI tools
- "is teeth whitening at a beauty salon legal in the UK"
- "what does a dentist whitening consultation involve near Shoreditch"
- "home whitening trays from a dentist vs shop kits"
- "does whitening work on crowns or veneers"
- "how far before a wedding should I whiten my teeth"
- "how do I check my dentist is registered with the GDC"
Who can legally offer teeth whitening in the UK
Dentists, and dental hygienists, therapists and clinical dental technicians on a dentist's prescription
Tooth whitening is the practice of dentistry (GDC v Jamous, 2013). A registered dentist prescribes it; a registered hygienist, therapist or clinical dental technician may provide it on that prescription. Source: gdc-uk.org, Tooth whitening and illegal practice.
Why we do not market whitening for beauty salons
Anyone not on the GDC register who offers whitening commits a criminal offence. We work only with registered practices, and we never write copy that criticises named providers.
Whitening treatment pages patients can compare
We also build whitening pages that load fast.
In-practice whitening and home whitening trays
Explain both options in plain language, including what each involves and who it may not suit. Home trays are always dentist-prescribed.
Suitability assessment and consultation
The assessment is a legal and clinical step, so present it as the natural first booking rather than an obstacle.
Prices, finance and what the fee includes
State what the fee covers: assessment, trays, gel, reviews. Finance wording needs the right regulatory permissions; check before you advertise it.
What whitening advertising must not claim (ASA and CAP)
Shade, speed and "long-lasting" claims need evidence
The ASA's teeth whitening guidance treats unsupported shade or permanence claims as misleading. We write what your clinicians can stand behind.
Before-and-after photos: genuine, unedited, signed and dated
Use your own patients' photos with written consent, and keep a record of when and how each was taken.
Offers, discounts and social media promotions
If you run an offer, show the full terms and end date. Promotions must still route patients to an assessment first.
Booking and follow-up for whitening consultations
Google Business Profile services and reviews for whitening
List whitening as a service with a booking link that goes to an assessment, not straight to treatment.
Moving whitening patients to hygiene and recall
Whitening patients often become regular patients. With consent, follow up with hygiene and recall invitations.
Linking whitening to your wider dental marketing
Whitening sits inside your dental marketing for practices, not beside it. See our wider dental practice marketing page. Our team knows regulated work closely, and whitening copy is written with respect for GDC guidance and the local rules your practice follows.
Why dental practices work with us (Pitch Lead; bold lead-in, not a heading) 1. We only work with dental practices on whitening. We don't market it for salons or anyone outside the dental team. 2. We lead with the facts patients check: who prescribes, who provides, what the consultation involves and what aftercare looks like. We make no claims about shade, results or how long it lasts. 3. We never attack anyone. We set out what you do properly and leave the comparison to the patient. 4. Whitening fits into your wider practice profile, not an isolated offer page that runs on discounts. Why fill in the form: Your free score is a quiet, no-cost way to see if the information patients need is there.
Who you'll be working with (RTBs; real proof only)
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: AI tools help us draft, and a person checks and signs off.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London. Local plans start from £299 per month plus a £99 one-time setup fee. Monthly billing, cancel with 30 days' notice. Paid ads are not included.
Clear answers
Questions local business owners ask
How should a dental practice market teeth whitening?
Teeth whitening marketing for dental practices starts with the question patients now ask first: who can legally do it? In the UK only registered dental professionals may provide whitening, on a dentist's prescription. We help your practice answer that clearly in search and AI tools and turn interest into booked consultations.
Do you market whitening for beauty salons?
No. In the UK tooth whitening is the practice of dentistry, and offering it without GDC registration is a criminal offence. We only support registered dental practices, and we help them explain to patients why a dentist-prescribed treatment with a proper assessment is the right route.
How do we stand out without criticising other providers?
Answer patients' real questions well: who can legally provide whitening, what the assessment involves, how in-practice and home trays differ, and what whitening cannot change, such as crowns and veneers. Calm, factual answers build trust without naming or attacking anyone, and they keep you within the CAP Code.
Who signs off before-and-after images?
Your clinician does. Before-and-after images and cosmetic claims fall under the CAP Code and GDC guidance. We flag anything that looks retouched or overstated, and we ask for consent records, but a registered professional at your practice approves what is published under your name.
Can we promote a whitening offer on social media?
You can, if the offer is genuine and the terms are complete: what is included, any conditions and an end date. Every promotion should still lead to a suitability assessment rather than a straight treatment booking. We draft the wording; your practice confirms the terms before anything is posted.
Our hygienist carries out most of our whitening. Can our marketing say that?
Yes, if it's accurate. In the UK, a registered dentist must prescribe whitening. A registered dental hygienist or therapist may then carry it out on that prescription. Saying who does what, and that they're GDC-registered, helps patients trust you. Check every name against the GDC register before it goes live, and update it when your team changes.