Meet the Team

Modi Elnadi is a London-based Agentic AI Performance Marketing leader who helps brands win in AI-powered search and conversion-led growth marketing campaigns. With 18+ years across in-house and agency roles, he specialises in AI Marketing Automation and AI Search Optimisation; spanning SEO, AEO (AI Search and Answer Engine Optimisation), GEO (Generative Engine Optimisation), and LLM optimisation for conversational search, AI assistants, and generative search experiences.

Modi blends strategic leadership with hands-on execution across PPC / Paid Search (Google Ads, Performance Max, Shopping), Paid Social, Programmatic, Retail Media/Amazon, and lifecycle CRM. He is known for designing full-funnel growth systems that connect intent to outcomes: persona research, keyword and query mining, semantic SEO, entity optimisation, technical SEO collaboration, and content architecture engineered for both rankings and direct answers.

His AEO toolkit includes definition-led landing pages, “best for” comparisons, FAQ and HowTo hubs, People-Also-Ask targeting, voice search readiness, and structured data / schema markup (FAQPage, HowTo, Article, BreadcrumbList, Organisation) to improve answer eligibility and citation rates across search and AI answer engines. He also applies AI copy optimisation, programmatic content briefs, internal linking strategies, and measurement loops that tie visibility to pipeline, CAC, ROAS and LTV.

Modi has led multi-market media investments exceeding £20m across the UK, EMEA, MENA, the US and Asia, partnering with global brands including Unilever, Vodafone, Philips, IQOS, Wella and Bose, plus high-growth startups. Using GenAI and agentic workflows, he streamlines reporting and optimisation (creative iteration, experiment design, bid strategy tuning, and audience modelling) to increase testing velocity and reduce wasted spend.

At Integrated.social, Modi leads AI-first growth programmes that integrate paid and organic search into repeatable playbooks; often delivering ROAS uplifts in the 5x–35x range and faster learning cycles through disciplined experimentation. An early adopter and beta tester of emerging MarTech, he holds an MBA in Digital Media Monetisation and leads stakeholder-friendly commercial transformation.