Modi Elnadi
Founder of Integrated.Social — a boutique B2B growth marketing agency built in London since 2014. 16+ years deploying revenue-generating marketing systems across B2B SaaS, FinTech, Ecommerce, Sports Media, FMCG, Telecoms, Travel & Tourism, Cybersecurity, and Enterprise AI.
Biography
Modi Elnadi is the founder of Integrated.Social, a boutique B2B growth marketing agency established in London in 2014. Over 16+ years, Modi has built and deployed revenue-generating marketing systems across nine sectors — B2B SaaS, FinTech, Ecommerce, Sports Media, FMCG, Telecoms, Travel & Tourism, Cybersecurity, and Enterprise AI — managing more than $25M in paid media and consistently delivering 5x–35x ROAS for clients ranging from VC-backed startups to regulated-industry technology providers.
Modi holds an MBA (Honours) from the University of Surrey and began his career in performance marketing before expanding into full-funnel B2B growth strategy. He was an early adopter of account-based marketing (ABM) in the UK market, developing ICP frameworks and buying committee mapping methodologies that compressed 14-month enterprise sales cycles to under five months for B2B SaaS clients.
From 2023 onwards, Modi became one of the first marketing practitioners to build production-grade agentic AI systems for go-to-market execution — deploying Gemini Enterprise multi-agent pipelines that generate persona-specific GTM content, compliance-screened sales collateral, and multilingual assets at scale. His 14-agent GTM orchestration system for a regulated sports media and BetTech provider operates across English, Spanish, and Portuguese, generating qualified pipeline daily without human intervention.
Today, Modi leads Integrated.Social's practice in AI Search Optimisation (SEO/AEO/GEO/LLMO) — helping B2B brands become the cited answer in ChatGPT, Gemini, Perplexity, and Google AI Mode. Every engagement is consultative, data-driven, and ROI-accountable. No vanity metrics. No strategy decks that gather dust. Live infrastructure that generates leads.
Sectors
Expertise
Career Timeline
Founded Integrated.Social
Established a boutique B2B growth marketing agency in London focused on persona-driven systems for VC-backed startups and scale-ups.
Scaled FinTech & SaaS Clients
Built and managed $10M+ in paid media across Google, Facebook, and LinkedIn for FinTech, B2B SaaS, and FMCG brands. Delivered consistent 3x–8x ROAS.
Expanded into ABM & RevOps
Developed account-based marketing frameworks for enterprise B2B clients, integrating CRM, intent data, and multi-channel orchestration to compress sales cycles.
Early Adopter of Agentic AI
Among the first marketing practitioners to build production-grade agentic AI systems for GTM — deploying Gemini Enterprise multi-agent pipelines for lead generation, content ops, and sales enablement.
AI Search Optimisation & AEO/GEO/LLMO
Pioneering Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and LLM Mention Optimisation (LLMO) — helping B2B brands become the cited answer in ChatGPT, Gemini, and Perplexity.
Case Study Highlights
Real results from real engagements. Client names are abstracted by agreement; sector, context, execution, and outcomes are accurate.
+350% Registrations & 85% CAC Reduction in 60 Days
A VC-backed personal finance app had 20% account connection rates and a £14+ CPL. Modi identified a hidden second persona, repositioned the brand around lifestyle aspiration, and ran 170+ A/B test variations — delivering +350% registrations, 85% CAC reduction, and a multi-million pound funding round.
+312% Qualified Pipeline & £2.4M Revenue in 90 Days
A UK B2B SaaS company had a 14-month sales cycle and generic outreach that wasn't converting. Modi rebuilt their ICP, mapped buying committees across 47 Tier 1 accounts, and ran intent-triggered multi-channel ABM — delivering +312% qualified pipeline, 68% shorter sales cycle, and £2.4M in new revenue.
4.8x ROAS for an East African National Tourism Board
A national tourism board was losing ground in the UK luxury travel market with generic messaging. By building four distinct traveller persona archetypes and running structured A/B testing across paid search, social, and programmatic, Modi delivered 4.8x ROAS and 62% lower CPL.
14 AI Agents, 5 Personas, 3 Languages: GTM Engine for a Regulated Industry
A sports media and BetTech infrastructure provider needed to accelerate lead generation across a complex 5-stakeholder buying committee in a regulated industry. Modi built a 14-agent agentic AI orchestration system on Gemini Enterprise Plus, producing persona-specific GTM content, compliance-screened sales collateral, and multilingual assets at scale.
Speaking, Publications & Recognition
AI Marketing in 2026: From Chatbots to Autonomous Agents
Keynote on how agentic AI is replacing manual GTM workflows — covering multi-agent orchestration, persona-driven content at scale, and the shift from AI-assisted to AI-autonomous marketing operations.
Why AEO Is the Most Important SEO Shift Since Mobile
A practitioner's guide to Answer Engine Optimisation: how to structure content so ChatGPT, Gemini, and Perplexity cite your brand as the authoritative answer in zero-click AI search results.
Read articleThe Agentic AI Divide: Why 92% of Enterprises Are Falling Behind
Evidence-led analysis of the widening gap between AI-native organisations and laggards — drawing on Gallup, McKinsey, and Gartner data to quantify the competitive cost of delayed AI adoption.
Read articleTop 50 B2B Marketing Innovators
Recognised for pioneering the integration of agentic AI into B2B go-to-market strategy — specifically for the development of multi-agent GTM orchestration systems deployed in regulated industries.
Recent Articles
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