AI-Powered SEO & Answer Engine Optimisation (AEO/GEO/AIO)

Answer Engine Optimisation (AEO) is the practice of structuring your content, metadata and FAQs so that AI assistants and answer engines – like ChatGPT, Gemini, Perplexity and Google’s AI Overviews – can easily understand, trust and quote your brand when users ask questions.

Traditional SEO focuses on ranking in organic results; AEO focuses on being the brand that AI tools surface, cite and recommend inside their answers.

Traditional SEO targets rankings in the “10 blue links” with on-page optimisation, technical SEO and links. AEO builds on that foundation but focuses on:

• Directly answering specific questions in clear language.

• Structuring content with headings, lists and FAQs that are easy for AI models to parse.

• Adding schema markup so search engines and AI systems can see context and relationships.

• Covering topics in depth so your brand looks like a trusted authority.

In 2025 and beyond, you need both: solid SEO plus AEO to stay visible as more users rely on AI-generated answers.

We treat AI tools as another discovery channel alongside Google search. That means:

• Designing pages that lead with clear, concise answers in the first 50–100 words.

• Using structured data and FAQ blocks to give AI models clean, reusable snippets.

• Creating content clusters that cover a topic from multiple angles, rather than isolated blog posts.

• Monitoring how your brand is cited in AI tools and adjusting content to improve clarity and authority.

The goal is for your brand to be the “go-to” reference when prospects ask AI tools about your product category, problems and solutions.

Exact results vary by market and competition, but clients typically see:

• Clearer, more focused organic traffic from buyers who match their target personas.

• Improved rankings for commercial and long-tail queries tied to leads and sales.

• Better conversion from existing traffic thanks to stronger content and UX.

• Increasing visibility inside AI Overviews and answer engines.

During the initial review, we’ll share realistic scenarios based on your current data and competitive landscape.

Some technical fixes and on-page improvements can deliver quick wins within a few weeks. Sustainable growth usually takes 3–6 months as Google and AI models recrawl your site, and as new content and link signals build up.

We focus on a 90-day plan first, then scale what works once we see consistent improvements.

No. We’re based in London but work with B2B, SaaS, fintech and ecommerce brands across the UK and EMEA. As long as English-language SEO and AEO are core to your growth, we can support you via online collaboration.

Yes. Many clients start with a focused SEO & AEO audit that covers technical health, content, keyword and topic opportunities, and AI visibility. You can either implement the recommendations in-house or ask us to support the rollout.

Generative Engine Optimisation (GEO) is about making your site the best source for AI tools like ChatGPT, Gemini and Perplexity when they generate answers, comparisons and recommendations. AIO is about optimising content created with AI so it’s accurate, on-brand and aligned with search and conversion goals. Together, GEO and AIO help you appear more often in AI answers while keeping your content high quality and commercially focused.