PPC & Performance Max Agency in London
AI-driven Google Ads campaigns that turn ad spend into profitable ROAS – not just clicks.
We help ecommerce, SaaS and B2B brands audit, rebuild and scale Google Ads and Performance Max so every pound of budget has a clear job and a measurable return.
Book a 30-minute review and we’ll walk you through your current performance, quick wins and a practical 90-day PPC roadmap.
Drive Targeted Traffic and Boost ROI with Expert PPC Campaigns
If you’re spending on Google Ads but not seeing the pipeline, revenue or ROAS you expected, you’re not alone. Performance Max and PPC can feel like a black box – especially when different markets, products and agencies have all left their mark on the account.
Integrated.Social is an AI-first PPC and performance marketing agency in London. We plan, build and optimise Google Ads, Search, Shopping and Performance Max campaigns so you reach high-intent buyers at the moment they are ready to act – and so you can explain the numbers confidently to your leadership team.
If this sounds familiar, let’s review your current setup.
Our 90-day PPC framework: Diagnose → Design → Deploy & AI-optimise → Scale what works
From the first audit to live tests and scaling, you always know what we’re doing, why we’re doing it and how it connects to ROAS, CPA and revenue.
Who our PPC & Performance Max service is for
This service is designed for teams who already invest in paid media and need PPC to reliably drive revenue – not just traffic.
Ecommerce and Shopify brands that want profitable PMax and Shopping campaigns, not endless “learning phase” spend.
B2B and SaaS companies who need PPC to fill the pipeline with qualified demo requests and sales conversations.
Founders, CMOs and Heads of Growth who are worried about rising CPCs, shrinking margins and unclear attribution.
In-house performance teams who want senior, hands-on support to audit, rebuild and scale their Google Ads accounts.
Tired of PPC spend that doesn’t turn into revenue?
Maybe your Google Ads account grew organically over time, with different agencies and team members adding campaigns, audiences and exclusions. Now it’s hard to see what’s working and what isn’t. Performance Max is spending, brand terms are over-attributed, and you’re not sure how much of your budget is actually driving new customers.
ROAS is patchy or declining, and you’re under pressure to “do more with the same budget”.
PMax results look good on paper, but organic and direct traffic are flat – and finance is questioning the numbers.
You’re not sure which campaigns drive first-time buyers versus repeat purchases.
Your agency sends big reports, but not clear actions – and nothing really changes.
Our job is to simplify this, plug the leaks and build a PPC & Performance Max engine you can trust.
What you get from our PPC & Performance Max programmes
We focus on three outcomes: profitable ROAS, predictable lead flow and a clear story you can take to your leadership team.
High-ROAS campaigns: Account structures, audiences and bidding strategies tuned to your unit economics, so every pound has a job.
Clean, scalable account setup: Rebuilt search, shopping and Performance Max campaigns that are easy to understand, test and scale.
Clarity on what really works: Clear separation of brand vs non-brand, new vs returning customers, and prospecting vs retargeting.
Better landing pages and journeys: Page testing and CRO recommendations so clicks turn into customers, not just sessions.
Transparent reporting: Simple dashboards and summaries that connect spend to revenue, ROAS, CPA and LTV.
Share a few details about your accounts and goals and we’ll outline a realistic 90-day scenario for improving ROAS and volume.
PPC & Performance Max results you can expect
Exact results depend on your market, margins and starting point – but our approach is built on real campaigns, not theory.
Ecommerce client – fashion & beauty: rebuilt Google Ads and Performance Max from the ground up, improving ROAS from break-even to 3.5–12x while scaling spend.
DTC subscription brand: refocused budget onto profitable audiences and queries, reducing CPA by 35% and increasing new customer volume.
Multi-market B2C brand: consolidated fragmented campaigns across EMEA and MENA, improving budget efficiency and delivering repeatable playbooks per market.
We’ll always be honest about what’s realistic in your category and how long it may take. The first step is understanding your current data.
How we run AI-driven PPC & Performance Max campaigns
We combine AI bidding and automation with human strategy, messaging and creative – so you get the best of both worlds.
Diagnose We audit your Google Ads, Shopping, Performance Max, tracking and analytics. You get a clear view of wasted spend, structural issues and missed opportunities – including brand vs non-brand, new vs returning and market-by-market performance.
Design Together we define commercial targets (ROAS, CPA, revenue, LTV) and build a 90-day PPC roadmap: what to pause, rebuild, test and scale. This includes campaign structure, audience strategy, geo splits and landing page priorities.
Deploy & optimise We rebuild or reconfigure your campaigns, set up experiments and refine bidding, budgets and creative based on real data – not hunches. You’ll see weekly changes documented and explained.
Scale what works Once we see stable performance, we scale budgets into the highest-ROAS segments, expand into new geos or products, and create playbooks your team can re-use.
Channels and tools we typically manage
Although this page focuses on Google PPC, most clients ask us to join the dots across channels.
Google Ads: Search, Shopping, Performance Max, Display and YouTube.
Meta and Instagram ads: for prospecting and retargeting alongside Google.
LinkedIn ads: for high-value B2B and SaaS lead generation.
Feed management and Merchant Centre: product feeds, diagnostics and optimisation.
Tracking & analytics: GA4, conversions, enhanced conversions, server-side tracking where feasible.
Ideal if you want a clear, one-off diagnosis and recommendations your in-house team can implement.
Budgets and ways to work together
We work with brands at different stages – from early PPC validation through to multi-market scale.
PPC audits and strategy sprints One-off audits and 4–6 week engagements to reset strategy, structure and measurement.
Managed PPC & Performance Max programmes Ongoing management typically starts once combined media and fee budgets reach ~£3,000 per month and scales up to seven-figure annual spend.
Hybrid support for in-house teams For teams with existing media buyers, we offer senior oversight, account reviews, experiment design and AI/PMax advisory.
Want to know if your PPC budget could work harder?
If you’re not sure whether now is the right time to change agency or rebuild your account, start with a simple review. We’ll look at your spend, structure and performance and tell you honestly if there’s enough upside to act. Review my PPC & Performance Max results
PPC & Performance Max FAQs
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We manage the full range of Google Ads campaigns – including Search, Shopping, Performance Max, Display and YouTube – and often support Meta, Instagram and LinkedIn ads alongside them. The exact mix depends on your goals, margins and sales cycle.
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We don’t treat Performance Max as a black box. We design PMax campaigns with clear roles – for example, prospecting vs remarketing – and structure them so we can see which products, audiences and geos drive profitable ROAS. We separate brand and non-brand, watch incrementality and always compare PMax performance against well-built search and shopping baselines.
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It depends on your starting point, data quality and category competitiveness. Some clients see significant improvements within the first 90 days as we cut waste and focus spend on the highest-return campaigns. During the initial review we will share realistic scenarios rather than blanket promises.
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For ongoing management we usually recommend a combined media and fee budget from around £3,000 per month upwards. Below that, a focused audit, strategy sprint or account rebuild may be a better fit until performance is proven.
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Once you complete the form or book a call, we can usually schedule an initial review within a few working days. Access to your Google Ads, Merchant Centre and analytics lets us move from audit to live tests in roughly 2–4 weeks, depending on complexity.
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No. We are based in London but work with ecommerce, SaaS, B2B and consumer brands across the UK and EMEA. Most collaboration happens online so we can work efficiently with your team wherever they are.
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