PPC & Performance Max Agency in London
AI-driven Google Ads that turn spend into profitable ROAS, pipeline and revenue with measurement you can defend.
We audit, rebuild and scale Google Ads, Shopping and Performance Max for ecommerce, SaaS and B2B teams who are done with “black-box” reporting.
Free AI Growth Audit (PPC + AEO/GEO baseline)
Our approach combines AI bidding with human control: brand exclusions, negative keyword strategy, clean segmentation (brand vs non-brand, new vs returning), and conversion tracking that improves bidding accuracy.
Start with a 30-day AI Visibility + Revenue Sprint and we’ll walk you through your current performance, quick wins and a practical 90-day PPC roadmap.
Drive targeted demand and improve ROAS with PPC you can track
Performance Max and PPC work best when every campaign has a clear role, clean measurement, and the right controls to prevent wasted spend. We rebuild accounts so you can see what drives results (and what steals credit), then optimise for profit: ROAS, CPA, revenue and LTV — not vanity metrics.
If you’re spending on Google Ads but pipeline or revenue isn’t moving, the fix is rarely “increase budget”. It’s usually structure, targeting, creative, landing pages, or measurement. We diagnose the actual leak and patch it fast.
Our 90-day PPC framework: Diagnose → Design → Deploy & AI-optimise → Scale what works
1) Diagnose (what’s leaking budget today)
We audit Google Ads, Merchant Center and analytics to identify wasted spend, attribution inflation and missed demand. You get a practical findings list: brand vs non-brand, new vs returning, geo performance, query quality and where Performance Max is over-crediting results.
2) Design (a 90-day plan with clear roles per campaign)
We build a plan that assigns every campaign a job: demand capture, prospecting, retention, or product/category scale. We define targets (ROAS/CPA/revenue/LTV), then design structure, bidding, audiences, and landing page priorities.
3) Deploy & AI-optimise (weekly, documented improvements)
We rebuild campaigns, launch experiments, and refine budgets, assets and bidding based on evidence. Every week you see what changed, why it changed, and what we expect to happen next.
4) Scale what works (repeatable playbooks)
Once performance stabilises, we scale into the highest-return segments, expand products/geos, and create reusable playbooks your team can run without starting from scratch.
What this service delivers
- Outcome: higher-quality demand capture + predictable ROAS/CPA + a clearer revenue story.
- Built for: Performance Max + Search + Shopping, with measurement strong enough for Finance scrutiny.
- Controls we use: brand exclusions, negative keyword strategy, and new-customer goals to protect incrementality.
- Measurement: GA4, enhanced conversions, and clear segmentation (brand vs non-brand, new vs returning).
- First milestone: a practical 90-day roadmap with weekly optimisation cadence.
Who our PPC & Performance Max service is for
This service is designed for teams who already invest in paid media and need PPC to reliably drive revenue, not just traffic especially as AI search interfaces reduce casual clicks and increase scrutiny on paid efficiency.
- Ecommerce and Shopify brands that want profitable PMax and Shopping campaigns, not endless “learning phase” spend.
- B2B and SaaS companies who need PPC to fill the pipeline with qualified demo requests and sales conversations.
- Founders, CMOs and Heads of Growth who are worried about rising CPCs, shrinking margins and unclear attribution.
- In-house performance teams who want senior, hands-on support to audit, rebuild and scale their Google Ads accounts.
- Teams whose organic CTR is dropping on informational queries and want PPC to protect demand without overpaying for existing customers.
Tired of PPC spend that doesn’t turn into revenue?
Most underperforming Google Ads accounts aren’t “broken”; they’re just messy. Over time, campaigns pile up, measurement drifts, and Performance Max starts taking credit for demand you would have captured anyway. We simplify the account, restore control, and rebuild a structure that can scale profitably.
The four failure modes we fix first
- Attribution inflation: brand demand and returning customers get over-credited to automation.
- No clear campaign roles: prospecting, retargeting and demand capture are blended, so you can’t optimise cleanly.
- Weak controls: missing negative keyword strategy and brand exclusions create wasted spend.
- Measurement gaps: tracking isn’t strong enough for bidding to learn properly or for Finance to trust the story.
What you get from our PPC & Performance Max programmes
You get a PPC system engineered around three outcomes: profitable ROAS, predictable lead flow, and a measurement story you can defend. We rebuild the account so you can see what drives net-new growth, then optimise weekly with documented actions.
Deliverables (what we implement)
- High-ROAS campaign architecture: Search, Shopping and PMax structures aligned to unit economics and margin reality.
- Clear segmentation: brand vs non-brand, new vs returning, and prospecting vs retargeting.
- Control layers: brand exclusions and negative keyword strategy to reduce wasted spend and protect incrementality.
- Measurement upgrades: GA4 alignment, enhanced conversions, and tracking checks so bidding can learn accurately.
- Landing page and journey improvements: CRO recommendations that turn clicks into customers, not just sessions.
- Transparent reporting: simple dashboards that connect spend → revenue → ROAS/CPA → LTV.
How we measure PPC so performance is tracked and scalable
Performance Max and smart bidding can only optimise as well as the conversion signals you feed them. We prioritise measurement clarity early: accurate conversions, clean segmentation, and a reporting model that shows whether results are net-new or simply re-labelled existing demand.
PPC measurement checklist we implement
- Conversion definitions: what counts as a lead/purchase and what doesn’t.
- Enhanced conversions: improve measurement accuracy and unlock stronger bidding signals.
- Attribution sanity checks: cross-check GA4, platform data and CRM signals where available.
- Segmentation: brand vs non-brand and new vs returning to prevent “false ROAS”.
- Incrementality thinking: where feasible, use geo splits or controlled tests to validate uplift.
PPC & Performance Max results you can expect
Results depend on your category, margins, tracking quality and starting point — but our approach is built on real accounts, not theory. We focus on measurable outcomes: ROAS improvement, CPA efficiency, and net-new customer or lead growth.
Example outcomes (format: baseline → intervention → result)
- Ecommerce (fashion & beauty): rebuild Search/Shopping/PMax structure → reduce waste + improve feed/creative → ROAS moved from break-even to 3.5–12x while scaling spend.
- DTC subscription: refocus spend onto profitable queries and audiences → CPA reduced by ~35% with stronger new-customer volume.
- Multi-market B2C: consolidate fragmented campaigns across regions → improve budget efficiency → deliver repeatable playbooks per market.
How we run AI-driven PPC & Performance Max campaigns
We combine AI bidding and automation with human strategy, messaging and controls — so you get scale without losing clarity. The goal is simple: profitable growth you can explain.
- Diagnose: audit Google Ads, Shopping, PMax, Merchant Center and tracking. We identify waste, structural issues and missed demand (including brand vs non-brand and new vs returning).
- Design: define targets (ROAS/CPA/revenue/LTV) and build a 90-day roadmap: what to pause, rebuild, test and scale. Where relevant, we plan new-customer focus using campaign-level goals.
- Deploy & optimise: rebuild campaigns, launch experiments and iterate weekly across budgets, bidding, assets and landing pages. Every change is documented.
- Scale what works: scale into the highest-return segments, expand products/geos, and build playbooks your team can reuse.
Channels and tools we typically manage
Although this page focuses on Google PPC, most clients need cross-channel alignment. We connect paid search, paid social and measurement so you can see where each pound performs best — and avoid reporting silos.
- Google Ads: Search, Shopping, Performance Max, Display and YouTube.
- Meta + Instagram Ads: prospecting and retargeting alongside Google.
- LinkedIn Ads: high-value B2B and SaaS lead generation.
- Feed management + Merchant Center: product feed optimisation and diagnostics.
- Tracking & analytics: GA4, conversion tracking, enhanced conversions, and server-side tracking where feasible.
Budgets and ways to work together
We support brands at different stages — from PPC validation to multi-market scale. The best model depends on budget size, internal capability and how quickly you need outcomes.
PPC audits and strategy sprints (best for resets): one-off audits and 4–6 week engagements to fix structure, measurement and priorities.
Managed PPC & Performance Max (best for scale): ongoing management typically starts once combined media + fee budgets reach ~£3,000/month and scales to seven-figure annual spend.
Hybrid support (best for in-house teams): senior oversight, account reviews, experiment design, and PMax advisory for teams with existing buyers.
GenAI Content Ops for ad creative and conversion-led landing pages
Want to know if your PPC budget could work harder?
If you’re not sure whether now is the right time to change agency or rebuild your account, start with a simple review. We’ll look at spend, structure and performance — and tell you honestly if there’s enough upside to act.
PPC & Performance Max FAQs
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We manage Google Ads across Search, Shopping, Performance Max, Display and YouTube, and often support Meta/Instagram and LinkedIn alongside them. The mix depends on your margins, sales cycle and whether you need demand capture, prospecting, retention or all three.
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We don’t treat Performance Max as a black box. We assign PMax a defined role, then add controls so it doesn’t steal credit: segmentation, brand vs non-brand clarity, and structured baselines for comparison. Where relevant, we use brand exclusions and negative keyword strategy to reduce wasted spend.
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Yes — to a point. We separate brand vs non-brand, use brand exclusions where appropriate, and ensure brand coverage is handled intentionally (not accidentally). The goal is to protect incrementality so reported ROAS reflects real new value.
(Brand exclusions are a documented capability in Google Ads.)
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Yes. When it makes commercial sense, we set up a new-customer emphasis so budgets prioritise net-new growth rather than repeatedly monetising returning buyers. This is especially relevant for ecommerce and subscription models.
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At minimum, clean conversion tracking and GA4 alignment. Ideally, enhanced conversions and consistent conversion definitions so bidding can learn accurately and reporting can be trusted. We’ll flag measurement gaps early and prioritise fixes.
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It depends on your starting point, data quality and competitive intensity. Some accounts improve quickly within 30–90 days as we cut waste and restructure. We’ll share realistic scenarios in the initial review rather than blanket promises.
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For ongoing management we usually recommend combined media + fee budgets from around £3,000/month upwards. Below that, a focused audit, sprint or rebuild tends to create better ROI until performance is proven.
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After you book a call, we can usually schedule an initial review within a few working days. Once we have access to Google Ads, Merchant Center (if relevant) and analytics, we can move from audit to live tests in roughly 2–4 weeks depending on complexity.
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No. We are based in London but work with brands across the UK and EMEA. Delivery is typically remote, with clear documentation and a weekly optimisation cadence.
PPC should be framed as the capture-and-validate engine: a high-intent, measurable channel that captures demand, tests creative and offers, and rapidly validates which audiences and messages drive conversions; feeding clear signals into your broader marketing stack. Link this directly to SEO/AEO/GEO as the compounding visibility layer that multiplies long-term discoverability across Google, marketplaces and AI answer engines, while GenAI Content Ops serves as the production system that scales high-quality ad variants and landing-page modules quickly and consistently. Keep the audit as the primary call to action to diagnose performance gaps and prioritise low-effort, high-impact tests; supporting links can point to PPC case studies, SEO/AEO/GEO strategy overview, and GenAI Content Ops capabilities, with an additional trust link to client testimonials or verified performance metrics.
Related services
PPC works best when the rest of the funnel supports it: landing pages convert, organic visibility compounds, and content is structured so buyers (and AI systems) can trust you quickly. These services connect directly into PPC outcomes.
Meet Modi Elnadi (hands-on Performance Max + AI Search lead)
Organic AI Search Optimisation (SEO/GEO/AEO)
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Review my PPC & Performance Max results
See where you’re wasting budget and what it would take to improve ROAS in the next 90 days.
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Scale high-quality creatives, landing pages and FAQs faster — without losing control.Our performance marketing programmes combine SEO, PPC, AEO and Generative Engine Optimisation (GEO) into one growth engine. We align campaigns across Google, Meta, LinkedIn and YouTube, then use AI, experimentation and analytics to decide where every pound of budget works hardest. From prospecting to retargeting, we optimise for pipeline, ROAS and LTV, giving you a single view of performance instead of disconnected channel reports.
Design my integrated growth plan
We’ll outline a 90-day plan that joins up SEO, PPC, AEO & GEO around your revenue targets.
30-day AI Visibility + Revenue Sprint
Rebuild priority pages, tighten measurement, and ship a 90-day growth plan.If you need more of the right visitors and sales enquiries, this is where we start. Integrated.Social blends digital marketing, SEO, AEO, GEO, PPC and conversion rate optimisation (CRO) to drive targeted traffic and turn it into qualified leads. We map your ideal customer journeys, fix weak pages, launch high-intent campaigns and measure everything from first click to closed deal. The result: sustainable traffic growth, stronger lead quality and higher commercial ROI.