Answer Engine Optimisation: AI Search SEO/GEO Agency in London
Rank in Google and get cited in AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.
Visibility Engineering is changing in 2026
In 2026, SEO performance is increasingly defined by visibility inside AI-generated answers, not only “blue-link” rankings. Integrated.Social builds AI-first SEO, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) programmes that make your pages easier to crawl, easier to trust, and easier to cite so qualified buyers find your brand, remember it, and convert.
Free AI Growth Audit (AEO and AI visibility)
We design SEO and AEO strategies that grow organic traffic and qualified leads. Using AI-driven keyword research, long-tail topic clusters and technical SEO fixes, we make your site easy for both Google and AI Overviews, voice search and answer engines to understand.
Clear service pages, commercially focused content and structured FAQs help you win featured snippets, rankings and citations in tools such as ChatGPT, Gemini and Perplexity, so ideal customers can find – and choose – you first.
Get a quick AI SEO ranking view of your visibility on Google AI Overviews, ChatGPT, and Gemini.
Book a 30-day AI Visibility + Revenue Sprint
What You Get
- Outcome: More qualified organic leads + stronger “share of citations” inside AI answers.
- Built for: Google AI Overviews / AI Mode + conversational search (ChatGPT, Gemini, Perplexity).
- Method: Technical SEO + entity authority + answer-first content modules + schema (FAQPage, Organisation, Service, BreadcrumbList).
- Measurement: AI citation visibility, branded search lift, assisted conversions, and commercial-intent rankings.
- First milestone: A 30-day sprint to baseline visibility, fix priority pages, and ship a 90-day scale plan.
PPC & Performance Max campaigns that convert demand into pipeline
What changes in SEO when AI answers replace clicks?
In 2026, SEO splits into two layers: a retrieval layer (bots and models extracting facts, entities and relationships) and a selection layer (humans choosing which sources to trust or buy from). If your content is not machine-readable and citable, you can lose visibility even when you “rank”, because the answer is delivered before the click.
| Capability | Traditional SEO (blue links) | AEO / GEO (AI answers) | What we implement |
|---|---|---|---|
| Primary goal | Rank positions | Earn citations + trust | Answer modules + entity authority |
| Winning unit | Page + keyword | Entity + topic cluster | Service hubs, FAQs, comparisons |
| Core signals | Links, on-page, CWV | Structure, schema, consistency | FAQPage, Organisation, Service schema |
| Content format | Long-form articles | Snippet-ready modules | 40–60 word direct answers + evidence |
| Reporting | Traffic + rankings | Citations + assisted conversions | AI visibility baseline + pipeline impact |
Who our AI SEO, AEO & GEO service is for
This service is built for teams who want organic search to drive pipeline, revenue, and AI answer visibility, not vanity traffic. It is a strong fit when you are already investing in content or paid media and need organic to compound — especially as AI Overviews and conversational search increasingly mediate discovery and vendor shortlists.
- B2B / SaaS / fintech teams that need qualified demos, inbound opportunities and lower CAC.
- Ecommerce / DTC brands that need more purchase-intent traffic to the right category and product pages.
- Founders, CMOs, Heads of Growth who want a commercial SEO partner who can explain outcomes clearly.
- In-house marketing teams that want senior strategy + execution support for content, technical SEO and schema.
What you get from our SEO, AEO & GEO programmes
You get an SEO programme engineered for both rankings and citations, with conversion as the non-negotiable end goal. We prioritise the pages that commercial buyers actually land on (service pages, category pages, comparison pages), then restructure them into answer-first modules with schema so AI systems can understand, trust and reference them.
AI Marketing Strategy and GenAI Content Ops (governed content production)
Deliverables (what we ship)
- AI visibility baseline: where you show up in Google AI Overviews / AI Mode and conversational engines — vs competitors.
- Commercial topic clusters: long-tail, high-intent queries mapped to pages (not random keyword lists).
- Answer-first page rebuilds: 40–60 word direct answers under every key H2 + evidence blocks.
- Schema and entity layer: Organisation + Service + FAQPage + BreadcrumbList (and clean internal linking).
- Technical SEO fixes: crawlability, indexation, Core Web Vitals, duplication control and internal link hygiene.
- Conversion upgrades: clearer offers, objections handling, stronger CTAs and lead capture paths.
- Reporting that leadership trusts: citations visibility + rankings + pipeline signals in plain English.
How we measure SEO performance in an AI Overviews and AI Mode world
When AI answers appear, click-through rate can fall even if your content is “good” — because the interface satisfies intent earlier. The new goal is to win share of citations and be the trusted source that shortlists you. We measure SEO through a blended model: citation visibility, branded demand signals, and assisted conversion impact.
2026 SEO KPIs we track
- Share of citations: how often your brand is referenced in AI-generated answers for priority topics.
- Branded search lift: growth in searches for your brand / product names after AI exposure.
- Commercial-intent rankings: “best”, “top”, “pricing”, “vs”, “alternative”, “for [industry]” queries.
- Assisted conversions: organic’s contribution across journeys that start in AI answers and convert later.
- Content decay control: freshness cadence for modules that win citations and demos.
How we find SEO keywords and AI-relevant topics your buyers actually use
We do not start with a spreadsheet of disconnected keywords. We start with buyer intent, then build commercial topic clusters that map cleanly to pages and FAQs — so your site is easier to crawl, easier to cite, and easier to convert. The output is a page-led plan: what to build, what to fix, and what to measure.
1) AI-assisted query mining (but human-validated)
We analyse search demand across Google, People Also Ask, competitor footprints, and conversational phrasing used in AI assistants. Then we validate the list against commercial reality: margins, deal size, sales cycle, and conversion likelihood — so you don’t waste effort ranking for questions that never create pipeline.
2) Competitor and “citation gap” analysis
We identify who ranks, who gets cited, and where the market’s current “trusted sources” sit. The goal is to find the gaps competitors leave open: missing comparisons, weak definitions, poor service-page clarity, outdated FAQs, and thin schema — then systematically replace them with cleaner, denser, more citable modules.
3) Intent-led content architecture (page-first, not blog-first)
We group queries into clusters aligned to intent: problem → solution → comparison → pricing → proof. Each cluster becomes a small set of pages that can win both rankings and AI citations. You get a prioritised build list that tells your team exactly what to create, update, and link together.
How entity authority increases rankings and AI citations
AI search systems do not only rank pages — they interpret entities (your brand, your services, your people, your categories) and the relationships between them. To get cited consistently, your business must be a recognisable node with clear topical coverage, consistent naming, and machine-readable context via schema and internal linking.
What we build for entity authority
- Organisation clarity: consistent brand naming, about pages, and structured data that removes ambiguity.
- Service entities: dedicated service pages with “best for” use cases, proof, FAQs and comparison anchors.
- Author credibility: expert-led content tied to a real person, with consistent bios and professional profiles.
- External reinforcement: mentions and references on high-trust platforms that your buyers and AI systems use.
Our SEO, AEO & GEO process (built for 90-day outcomes)
We run SEO as an execution system, not a reporting ritual. The process is designed to move fast: establish baseline visibility, fix the pages that matter commercially, and then scale what is measurably working. Every action is mapped to a KPI that leadership cares about: pipeline, ROAS, CAC efficiency, and conversion rate.
- Diagnose: technical health, indexation, commercial landing pages, and current AI citation visibility.
- Design: a 90-day plan covering priority topics, page rebuilds, internal linking, schema, and experiments.
- Deploy & optimise: implement changes, monitor rankings + citations + conversions, and iterate weekly.
- Scale what works: expand clusters, build comparison pages, improve authority signals, and grow market coverage.
Pricing and ways to get started
Pricing is structured so you can start with a focused deliverable, then scale into a compounding programme. The best starting point depends on your current footprint: number of services, markets, and how much commercial demand you already capture. Most brands see the fastest wins by rebuilding priority service pages first, then expanding into clusters and comparisons.
- Keyword + Topic Plan (from £100): a page-led cluster map, intent grouping, and priority FAQ set.
- SEO + AEO Programme (from £450/month): ongoing page optimisation, technical fixes, schema, internal linking and reporting.
- Custom projects: multi-market sites, migrations, complex IA, or hybrid in-house + agency delivery.
SEO compounds fastest when paid media, landing pages and conversion paths are aligned. If you want one joined-up growth system, these services connect directly into SEO performance and AI answer visibility.
Who runs this work
About Modi Elnadi (Founder, AI Search and Performance Marketing)
SEO, AEO & GEO FAQs
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Traditional SEO is not dead; it has become the foundation layer for AEO and GEO. You still need crawlability, indexation, speed, internal linking and authority signals — because AI systems frequently pull answers from the same pages that rank well. The difference is that success now includes citations, not only clicks.
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Item descriptionAEO is the practice of structuring content so answer engines can extract, trust and cite it. That includes question-based headings, 40–60 word direct answers, consistent definitions, FAQ blocks, and schema. The goal is simple: when a buyer asks an AI tool a question, your brand is the reference it repeats.
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GEO focuses on making your brand the best source for AI-generated answers, comparisons and recommendations. It combines entity clarity, topical coverage, structured content, and credibility signals so models can summarise you accurately. GEO is especially important for “best”, “vs”, “alternatives”, and “for [industry]” queries that shape vendor shortlists.
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You optimise by making pages easier to parse and safer to cite: lead with direct answers, add evidence blocks, write clean FAQs, and implement schema. You also build supporting pages that cover the “fan-out” questions around your topic (comparisons, pricing, objections). This increases the surface area where citations can be earned.
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We track a blended set: commercial-intent rankings, AI citation visibility, branded search lift, and assisted conversions. Rankings still matter, but they are no longer the only discovery surface. The practical question becomes: “Are we present in the answers that shape decisions — and can we prove downstream impact?”
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In most cases, no. Blocking reduces the chance your content appears as a source in AI answers, which can harm discovery and brand recall. Exceptions exist if you sell proprietary data or have strict IP constraints. For most service brands, being citable is now part of being findable.
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High-value service pages and FAQ modules should be refreshed on a cadence — typically every 8–13 weeks — to prevent content decay and keep claims accurate. AI answers tend to reward clarity and recency, especially in fast-moving categories. We prioritise updates for pages that drive pipeline, not everything.
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Schema helps, but it does not guarantee citations. Schema makes meaning explicit; citations are won through a combination of authority, relevance, clear structure, and coverage. Think of schema as “machine readability”, then earn trust through consistent topic depth, external mentions, and pages that answer real questions better than alternatives.
We guide ambitious brands through our Sprint/Audit as the primary action a focused diagnostic that uncovers immediate opportunities in AI Search (AEO/GEO), organic search and AI-answers to drive measurable growth; while making clear that paid search and content operations are the accelerators that convert and scale those gains.
Book the audit to get a tailored roadmap and quick wins, supported by PPC for demand capture that turns intent into revenue and by GenAI Content Ops for scalable, consistent output that feeds both organic and AI-answer channels. Learn more about how we run the Sprint/Audit, explore PPC for demand capture, review GenAI Content Ops for scalable output, and meet Modi’s profile to understand the expertise behind our approach.
PPC & Performance Max Campaigns
Tighten intent signals, test messaging fast, and learn what converts.Review my PPC & Performance Max results
See where you’re wasting budget and what it would take to improve ROAS in the next 90 days.
30-day AI Visibility + Revenue Sprint
Rebuild 3–5 priority pages and ship a 90-day scale plan.Our performance marketing programmes combine SEO, PPC, AEO and Generative Engine Optimisation (GEO) into one growth engine. We align campaigns across Google, Meta, LinkedIn and YouTube, then use AI, experimentation and analytics to decide where every pound of budget works hardest. From prospecting to retargeting, we optimise for pipeline, ROAS and LTV, giving you a single view of performance instead of disconnected channel reports.
Design my integrated growth plan
We’ll outline a 90-day plan that joins up SEO, PPC, AEO & GEO around your revenue targets.
AI Marketing Tech Insights
Stay current on AI search changes that affect your funnel./b>If you need more of the right visitors and sales enquiries, this is where we start. Integrated.Social blends digital marketing, SEO, AEO, GEO, PPC and conversion rate optimisation (CRO) to drive targeted traffic and turn it into qualified leads. We map your ideal customer journeys, fix weak pages, launch high-intent campaigns and measure everything from first click to closed deal. The result: sustainable traffic growth, stronger lead quality and higher commercial ROI.