ChatGPT Images (powered by GPT Image 1.5) gives growth teams a faster, more controllable way to generate and edit visuals for performance marketing. In this guide, you’ll learn 10 unexpected, practical use cases; ranging from rapid Meta and Google Ads creative testing, product image variants, and brand-safe background swaps, to AI Search/AEO/GEO-friendly visuals and content packaging that helps your work surface in AI answers. We also cover what GPT Image 1.5 is, where it fits in a modern paid media workflow, and the guardrails you need for quality, compliance, and conversion-rate impact.

Discover how AI is transforming the creative sector in our latest article, 'The AI Future is Now: Embrace AI but Prepare for Reskill or Displacement.' Explore how AI tools are revolutionizing design, video, audio production, and music, leading to significant job displacement across these industries. Learn about the specific job titles affected and how professionals can adapt to the rapidly changing landscape. Stay ahead of the curve by understanding the broader impact of AI on creative professions and preparing for the future.