AI search is shifting from “answers” to “assisted buying.” Google AI Mode is starting to surface product recommendations, incentives, and even checkout flows inside the conversation, powered by the Universal Commerce Protocol (UCP) and pilots like Direct Offers. This guide explains what’s changing, why it matters for ecommerce and performance teams, and how to respond without destroying margin. You’ll get a practical framework for feed readiness, offer governance, and incrementality measurement in the new AI commerce funnel.

Explore how AI is rapidly transforming industries and the critical need for reskilling to stay ahead in our latest article, 'The AI Future is Now: Embrace AI but Prepare for Reskill or Displacement.' Delve into the profound impacts of AI on sectors like healthcare, finance, and manufacturing, with detailed insights into job displacement and the new opportunities emerging. Learn how businesses and professionals can navigate this evolving landscape by embracing AI advancements and preparing for the future through continuous learning and adaptation.

🚀 AGI is coming faster than you think! SingularityNET's new supercomputing network is set to supercharge AI development, moving us closer to Artificial General Intelligence. 🌐 It’s not just about tech—this project is pushing the boundaries of what’s possible, tackling ethical concerns, and opening doors to global collaboration. Get ready for a future where AI is smarter, faster, and more accessible than ever before.