AI search is shifting from “answers” to “assisted buying.” Google AI Mode is starting to surface product recommendations, incentives, and even checkout flows inside the conversation, powered by the Universal Commerce Protocol (UCP) and pilots like Direct Offers. This guide explains what’s changing, why it matters for ecommerce and performance teams, and how to respond without destroying margin. You’ll get a practical framework for feed readiness, offer governance, and incrementality measurement in the new AI commerce funnel.

GDPval is OpenAI’s “real-work” evaluation: instead of exam questions, it measures whether AI can produce economically valuable deliverables professionals would actually ship. It spans 44 knowledge-work occupations across nine U.S. GDP-leading sectors, selected using BLS wage data and O*NET task analysis with a 60% digital-work threshold. The benchmark includes 1,320 expert-designed tasks (plus a 220-task open gold subset) requiring artifacts like legal briefs, nursing care plans, financial spreadsheets, sales decks, and multimedia. Outputs are graded with blind, head-to-head expert preference judgments, complemented by an experimental automated grader. OpenAI notes models can be faster and cheaper on inference, but human oversight and integration matter. In this guide, you’ll get the full list of jobs, the methodology, what the early results imply for AI productivity and AI search, and what comes next: more roles, more multimodal context, and more iterative, ambiguity-heavy workflows. (integrated.social)

Discover the growing divide between the US and EU in AI technology deployment, as companies like Apple and OpenAI delay advanced features in Europe due to complex regulations. Explore the impact of GDPR, the Digital Markets Act (DMA), and the repercussions for innovation and consumers. #AI #TechRegulation #DigitalMarketsAct #GDPR #AIInnovation #EuropeVsUS #AppleAI #OpenAI #VoiceTech #Interoperability #TechDivide #FutureOfAI #ArtificialIntelligence