Integrated.SocialIntegrated.Social
AI Marketing Agency London|Since 2014

Your buyers ask AI before visiting your website. Is your brand the right answer?

Your buyers ask ChatGPT, Google AI Mode, Claude, Perplexity, and Gemini before visiting your website. If your brand is not visible in those AI answers, your competitor is.

Integrated.Social is a B2B AI marketing agency in London. We build agentic GTM systems that generate pipeline from AI search, paid media, and autonomous outreach for B2B SaaS, FinTech, ecommerce and professional services brands.

While competitors offer AI SEO audits and strategy presentations, we deploy the full system: Agentic AI agents, AEO-optimised content, and Performance Max campaigns working as one engine. Every engagement is scoped to pipeline outcomes, not vanity metrics.

+350%
Registrations for a UK FinTech in 60 days
+312%
Qualified pipeline in 90 days via ABM
4.8x
ROAS
For a national tourism board
Get your free AI Visibility ScoreSee client results
Founded 2014|Agentic AI Lead Gen|AI Websites|AEO + GEO + SEO|PPC and Performance Max

Our Services

Agentic AI Lead GenAEO, GEO & AI SearchPPC & Performance MaxAI WebsitesAI Marketing StrategyAccount-Based Marketing
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Free AI Visibility Score
See where you rank in ChatGPT, Gemini & Google AI Mode. Free, instant.

No credit card. No spam. Results in under 60 seconds.

Trusted by ambitious brands for AI marketing

VodafonePhilipsPMIUnileverNissanWella DACHBeam SuntoryDigitasMoneyDashboardElements.ioBrew TeaKenya Travel BoardICPFairPlayVodafonePhilipsPMIUnileverNissanWella DACHBeam SuntoryDigitasMoneyDashboardElements.ioBrew TeaKenya Travel BoardICPFairPlay
What we do

One connected revenue system: Agentic AI, AEO/GEO, and PPC

While competitors offer AI SEO audits and strategy presentations, we deploy the full system. Three core services working as one engine, measured by pipeline, not rankings.

Agentic AI Lead Generation

✓Autonomous pipeline that runs 24/7 without adding headcount.

We deploy Agentic AI systems that identify, qualify, and engage your ideal buyers autonomously. Not automation scripts — genuine AI agents that research accounts, personalise outreach, and hand warm leads to your sales team. Deployed and running within 30 days, not planned for next quarter.

Outcome: A self-running lead generation engine that fills pipeline around the clock, with every interaction traceable to revenue.

What you get

  • ICP definition and buying signal mapping across your target accounts
  • Agentic AI agents deployed for research, personalisation, and multi-channel outreach
  • CRM integration: leads scored, enriched, and routed to sales automatically
  • Human-in-the-loop gates and governance controls for regulated industries
  • Weekly iteration cycles: what is working, what to kill, what to scale
  • Full attribution: every lead traced back to the agent action that generated it
Deploy my agentic lead gen system →Full service details

See how autonomous AI agents generate and qualify pipeline without adding headcount.

AEO, GEO, SEO and AI Search VisibilityLearn more →
AEO, GEO and AI Search

AEO, GEO, SEO and AI Search Visibility

✓Cited in ChatGPT, Perplexity, Gemini and Google AI Mode — not buried below them.

AI systems now answer questions your buyers used to Google. We make your brand the cited source in those answers. We map the questions your personas actually ask, build answer-first content modules, implement comprehensive schema, and strengthen entity authority so your brand appears in Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity. Every page is built to serve a specific persona at a specific buying stage.

Outcome: More qualified demand from AI-generated answers and organic search, from buyers who already match your ICP.

What you get

  • Persona-mapped content strategy aligned to buying stages and decision-maker roles
  • Answer modules (definition, comparison, next-step) optimised for AI citations
  • Entity-led topic clusters with strategic internal linking architecture
  • Technical SEO: crawlability, indexing, Core Web Vitals, structured data
  • Schema implementation: Organization, Service, Person, FAQPage, HowTo
  • A/B testing of title tags, meta descriptions, and content formats for CTR improvement
Check my AI search visibility →Full service details

Get a visibility snapshot across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.

PPC, Performance Max and Conversion Optimisation

✓Structured A/B testing that compounds ROAS improvements week on week.

Paid media is both art and science. We audit, rebuild, and scale Google Ads, Shopping, and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA — it is predictable, scalable pipeline from paid channels.

Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.

What you get

  • Full tracking and attribution audit (GA4, offline signals, cross-device)
  • Campaign restructure: persona-segmented ad groups with intent-matched messaging
  • Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
  • Performance Max optimisation: asset group strategy, audience signals, and creative testing
  • Search term mining and negative keyword governance for budget efficiency
  • Monthly performance governance: what to stop, start, and scale, with clear attribution
Review my PPC and Performance Max →Full service details

See where budget leaks, what to test first, and how to improve ROAS through structured experimentation.

The Art

Brand positioning, persona psychology, creative messaging, and narrative architecture. Understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.

The Science

Structured A/B testing, conversion rate optimisation, attribution modelling, agentic automation, and performance governance. This is how we scale what works and kill what does not, systematically, every week.

More services

Specialist capabilities for the AI era

AI Training, AI Governance, Google AI Mode, Preferred Sources, AI Websites, and ABM. Each service is available standalone or as part of a connected GTM system.

AI Marketing StrategySenior-led GTM strategy deployed as a running lead generation engine within 30 days.Learn more →Account-Based MarketingPersona-driven ABM programs that engage entire buying committees, not just one contact.Learn more →AI WebsitesAI-powered websites built for conversion, AEO, and agentic lead capture from day one.Learn more →AI Training for LeadersThree-session crash course that puts B2B leaders on the right side of the AI divide.Learn more →Google AI Mode OptimisationRestructure your content and schema to be cited in Google AI Mode answers.Learn more →Preferred Sources StrategyBuild the entity authority that earns your brand a permanent seat in AI-generated answers.Learn more →AI Governance and ComplianceEU AI Act, GDPR, and FCA guardrails embedded directly into your agentic AI workflows.Learn more →Content and SEO IntelligenceData-driven content strategy that ranks, converts, and compounds over time.Learn more →

Looking for a specific service or want to compare all options?

View all 16 services

Why Integrated.Social

We deploy the content, agents, campaigns, and conversion systems. Not only the strategy.

Three engagements — the starting problem, the exact deployment, and the commercial result.

+350%

Registrations in 60 days

UK FinTech StartupPersona Targeting + PPC
Problem
High CAC, wrong persona, VC funding deadline in 60 days.
Deployment
Persona pivot, lifestyle repositioning, 170+ A/B tests, Facebook-first mobile acquisition.
Result (60 days)
+350% registrations. 85% CAC reduction. Multi-million pound VC round signed off.
Read full case study
+312%

Pipeline in 90 days

UK B2B SaaS CompanyABM + Agentic AI
Problem
14-month sales cycle, generic outreach, pipeline stalling at Tier 1 accounts.
Deployment
ICP rebuild, buying committee mapping across 47 accounts, intent-triggered ABM, LinkedIn Conversation Ads.
Result (90 days)
+312% qualified pipeline. 68% shorter sales cycle. £2.4M attributed.
Read full case study
4.8x

ROAS in 12 months

East African Tourism BoardPersona-Led Paid Media
Problem
Generic destination messaging. ROAS stuck at 2.1x.
Deployment
Four traveller persona archetypes, paid search, programmatic display, paid social, A/B testing.
Result (12 months)
4.8x ROAS (from 2.1x). 62% lower CPL. 38% more high-value booking enquiries.
Read full case study
View all case studies
How We Work

01Understand02Design03Deploy04Scale

Live AI-powered lead generation in weeks, not quarters.

01Understand

Diagnose & Understand

Audit your marketing ops, SEO/AEO, PPC, and brand positioning. Identify where AI can generate pipeline immediately.

02Design

Design with Precision

Design your GTM system, persona messaging, agent architecture, A/B frameworks, and measurement — built to ship.

03Deploy

Deploy & Test

Launch agentic lead gen, restructured pages, persona-segmented PPC, and A/B tests. Live campaigns within weeks.

04Scale

Iterate & Scale

Scale what converts: expand agents, grow topic coverage, increase budget on winners. The system compounds.

Ready to start?

Three ways to work with us

Whether you want a free audit, a discovery call, or to explore our services, pick the path that fits where you are right now.

01
Free, no obligation

Get your free AI Visibility Audit

See exactly where your brand appears in Google AI Mode, ChatGPT, Perplexity, and Gemini. Scored report and gap analysis, delivered free.

Get my free AI Audit
02
30 min, no pitch

Discuss your AI marketing strategy

A focused conversation about where you are, where you want to be, and what a realistic 90-day AI marketing deployment looks like for your business.

Schedule a discovery call
03
16 services

Explore the full service portfolio

From AI Governance and ABM to Google AI Mode optimisation and AI Websites. Browse all 16 services and find the right combination for your goals.

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Quick answers

What does Integrated.Social do?

What is Integrated.Social?

Integrated.Social is a B2B AI marketing agency based in London. We help B2B brands generate qualified pipeline by combining Agentic AI lead generation, Answer Engine Optimisation (AEO/GEO), and performance marketing (PPC). Founded by Modi Elnadi in 2014, the agency specialises in making brands citable in ChatGPT, Gemini, Perplexity, and Google AI Mode.

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the practice of structuring content so that AI tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your brand when answering buyer questions. It differs from traditional SEO in that it targets AI-generated answers rather than ranked links, using structured data, FAQPage schema, entity authority, and answer-first content architecture.

How does Agentic AI lead generation work?

Agentic AI lead generation uses multi-agent systems built on Gemini Enterprise to automate persona-driven outreach, content production, and campaign execution at scale. Each agent handles a specific task: ICP research, message personalisation, A/B test management, or follow-up sequencing. The result is a scalable, always-on pipeline engine that generates qualified leads without proportional headcount growth.

Who is Integrated.Social best suited for?

Integrated.Social works best with B2B SaaS, FinTech, professional services, and DTC e-commerce brands that have a defined ICP, an existing product or service, and a commercial goal of generating qualified pipeline. Engagements typically start with a free AI Visibility Audit, followed by a strategy call to scope the right combination of Agentic AI, AEO, and PPC services.

Insights & Analysis

AI Marketing & AEO Intelligence

Expert analysis on AI search visibility, agentic AI for enterprise, and the strategies that win citations in Google AI Overviews, ChatGPT, and Perplexity.

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Who We Serve

Who our AI marketing partnership is for

We work best with B2B and B2C brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.

Good fit if

  • You need more leads and pipeline but want marketing that reflects your brand truth
  • You want a deployed system generating leads. Not another strategy deck that gathers dust
  • You value the art of positioning and messaging as much as the science of automation
  • You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
  • You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
  • You need a senior marketing partner who understands operations, gaps, and transformation

Not a fit if

  • You want volume content without quality, brand alignment, or lead gen intent
  • You want "rankings only" without caring about pipeline or conversion
  • You need a low-cost junior team to execute someone else's strategy without questioning it
  • You're not ready to invest in transformation, you want a quick fix without changing anything
  • You don't care about your brand promise or authentic differentiation
Common questions

FAQs about our AI growth marketing approach

From how AEO differs from SEO to what budget you need to start, we have answered the questions B2B marketing leaders ask most. Browse all 12 FAQs on our dedicated FAQ page.

What is AEO and how is it different from SEO?

AEO (Answer Engine Optimisation) structures content so AI tools like ChatGPT, Gemini, and Perplexity cite your brand when answering buyer questions. Traditional SEO targets ranked links; AEO targets the answer itself. As AI Overviews replace position-one results, AEO has become the most commercially important visibility discipline for B2B brands.

How quickly can we see results from AEO and AI search optimisation?

AI Overview and Perplexity citations typically begin appearing within 4 to 8 weeks for well-structured content where you already have domain authority. Google AI Mode citations take 8 to 12 weeks. Agentic AI lead generation systems are live within 30 days. The full compounding effect of AEO plus content plus agentic AI is typically visible at the 90-day mark.

What makes Integrated.Social different from other B2B marketing agencies?

Six differences: we deploy live systems, not strategy decks; all delivery is senior-led by Modi; we have built enterprise AI agent systems since 2023; we are among the first UK agencies with a dedicated AEO/GEO/LLMO practice; every engagement is measured against pipeline and revenue; and we combine brand expertise with AI execution.

View all 12 FAQs