Integrated.Social LogoIntegrated.Social
AI Marketing Agency|Since 2014

Your buyers research in AI before they visit your website. Is your brand the answer they find?

Your buyers ask ChatGPT, Google AI Mode, Claude, Perplexity, and Gemini before visiting your website. If your brand is not visible in those AI answers, your competitor is.

Integrated.Social is a B2B AI growth marketing agency in London. We deploy Agentic AI systems and Answer Engine Optimisation (AEO/GEO) so your brand is cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews, and convert that AI search visibility into measurable pipeline.

We deploy the content, agents, campaigns, tracking, and conversion systems. Not only the strategy. Agentic AI lead generation, AI search visibility, and persona-driven paid media as one connected B2B growth system, built and running since 2014.

+350%
Registrations for a UK FinTech in 60 days via persona targeting
+312%
Qualified pipeline in 90 days for a B2B SaaS via ABM
4.8x ROAS
For a national tourism board via persona-led paid media
Get your free AI Visibility ScoreSee how we fix itSee client results
Founded 2014|Agentic AI Lead Gen|Persona-Driven GTM|AI SEO + AEO/GEO|AI PPC and A/B Testing|Brand-Led AI Marketing

Trusted by ambitious brands for AI marketing

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Why Integrated.Social

Unlike conventional agencies, we deploy the content, agents, campaigns, tracking, and conversion systems. Not only the strategy.

Every engagement begins with a persona audit and ends with live systems generating pipeline. Below are three examples: the client type, the starting problem, the exact deployment, and the commercial result.

+350%

Registrations in 60 days

UK FinTech StartupPersona Targeting + PPC
Problem
High CAC, wrong persona, VC funding deadline in 60 days.
Deployment
Persona pivot, lifestyle repositioning, 170+ A/B test variations, Facebook-first mobile acquisition.
Result (60 days)
+350% new registrations. 85% CAC reduction. Multi-million pound VC round signed off.
Read full case study
+312%

Pipeline in 90 days

UK B2B SaaS CompanyABM + Agentic AI
Problem
14-month sales cycle, generic outreach, pipeline stalling at Tier 1 accounts.
Deployment
ICP rebuild, buying committee mapping across 47 Tier 1 accounts, intent-triggered ABM, LinkedIn Conversation Ads.
Result (90 days)
+312% qualified pipeline. 68% shorter sales cycle. £2.4M in new pipeline attributed.
Read full case study
4.8x

ROAS in 12 months

East African Tourism BoardPersona-Led Paid Media
Problem
Generic destination messaging indistinguishable from competitors. ROAS stuck at 2.1x.
Deployment
Four traveller persona archetypes, multi-channel paid search, programmatic display, paid social, structured A/B testing.
Result (12 months)
4.8x ROAS (from 2.1x). 62% lower CPL. 38% more high-value booking enquiries.
Read full case study
View all case studies
Summer 2025Limited Availability

Use this summer to get ahead. Up your AI game before September.

While others are on holiday, the professionals who invest three sessions this summer will return in September with a skill their colleagues do not have. Not a course. Not a template. A one-to-one, hand-in-hand AI training built entirely around your role, your sector, and your career goals.

  • ▸100% personalised to your role and industry
  • ▸No copy-paste ChatGPT outputs — real contextual training
  • ▸Work through your actual tasks live, not generic slides
  • ▸Leave with a prompt library you use from day one

“AI is not taking your job. People who know how to use AI are taking your job.”

Up your AI game →Book a free call

Starter from £495 · 3 sessions from £1,200

What We Do

AI search visibility and agentic lead generation for B2B brands

We make your brand the cited answer in ChatGPT, Perplexity, Gemini, and Google AI Overviews, then deploy Agentic AI systems and persona-driven paid media to convert that visibility into pipeline. Every service is built around a precise understanding of who your B2B buyers are, how they research in AI, and what moves them to act.

Agentic AI Marketing & Lead Generation

✓Live lead generation system deployed within 30 days.

We deploy Agentic AI marketing systems that generate qualified leads and build pipeline, combining the science of multi-agent automation with the art of persona-driven messaging and brand positioning. Our systems do not just automate tasks; they understand your ICP, craft messaging that resonates with buying committees, and deploy campaigns that reflect your authentic brand promise. The result is a live GTM engine that produces leads while preserving the strategic nuance that makes your brand credible.

Outcome: A deployed, running GTM system that generates leads daily, combining AI speed with the strategic depth of a senior marketing partner.

What you get

  • ▸Deployed Gemini Enterprise agentic lead generation system with persona-driven targeting
  • ▸Multi-agent GTM: automated outreach, collateral, and pipeline building, tuned to your brand voice
  • ▸AI-powered ICP enrichment and buying-committee mapping running daily
  • ▸Live content production: SEO articles, LinkedIn posts, email sequences, A/B tested for conversion
  • ▸Scalable campaign deployment with structured experimentation and performance governance
  • ▸Full integration with your CRM, CMS, and marketing stack, measurable from day one
Deploy my Agentic GTM system →Full service details

See how a deployed AI system generates leads while respecting your brand positioning.

SEO, AEO & AI Search OptimisationLearn more →
SEO · AEO · GEO

SEO, AEO & AI Search Optimisation

✓Cited in ChatGPT, Perplexity & Google AI Overviews — not buried below them.

Rankings alone do not fill pipeline. We build AI-first SEO programs that combine technical precision with deep audience understanding, restructuring content around the questions your personas actually ask, not just keywords with volume. We strengthen entity authority, implement comprehensive schema, and create answer-first modules that get cited in Google AI Overviews, AI Mode, ChatGPT, and Perplexity. Every page is built to serve a specific persona at a specific stage of their buying journey.

Outcome: More qualified demand from organic search and AI-generated answers, from people who match your ICP.

What you get

  • ▸Persona-mapped content strategy: topics aligned to buying stages and decision-makers
  • ▸Answer modules (definition, comparison, next-step blocks) optimized for AI citations
  • ▸Entity-led topic clusters with strategic internal linking architecture
  • ▸Technical SEO: crawlability, indexing, Core Web Vitals, structured data
  • ▸Schema implementation: Organization, Service, Person, FAQPage, HowTo
  • ▸A/B testing of title tags, meta descriptions, and content formats for CTR improvement
Check my SEO, AEO & AI visibility →Full service details

Get a visibility snapshot across Google Search, AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity.

PPC, Performance Max & Conversion Optimisation

✓Structured A/B testing that compounds ROAS improvements week on week.

Paid media is both art and science. We audit, rebuild and scale Google Ads, Shopping and Performance Max with disciplined A/B testing, persona-driven audience segmentation, and creative experimentation, not just bid management. We fix conversion tracking, restructure campaigns around buying intent, test messaging variants systematically, and align landing pages to the specific objections each persona faces. The goal is not just lower CPA, it is predictable, scalable pipeline from paid channels.

Outcome: Stronger ROAS, lower CPA, higher conversion rates, with structured testing that compounds over time.

What you get

  • ▸Full tracking and attribution audit (GA4, offline signals, cross-device)
  • ▸Campaign restructure: persona-segmented ad groups with intent-matched messaging
  • ▸Systematic A/B testing: ad copy, extensions, landing pages, audiences, and bidding strategies
  • ▸Performance Max optimization: asset group strategy, audience signals, and creative testing
  • ▸Search term mining and negative keyword governance for budget efficiency
  • ▸Landing page CRO: persona-specific pages with multivariate testing and conversion tracking
  • ▸Monthly performance governance: what to stop, start, and scale, with clear attribution
Review my PPC & Performance Max →Full service details

See where budget leaks, what to test first, and how to improve ROAS through structured experimentation.

AI Growth Strategy & Lead GenerationLearn more →
AI Growth Strategy & Lead Generation

AI Growth Strategy & Lead Generation

✓Lead generation campaigns live within 30 days — not planned, deployed.

Strategy without deployment is just a deck. We combine senior marketing expertise, product positioning, brand narrative, market messaging, with deployed AI systems that execute at scale. We identify the gaps in your current marketing, understand what makes your brand genuinely different, and build a lead generation engine that amplifies your authentic USPs. The approach is persona-driven: different messages for different buyers, tested and refined through structured experimentation, deployed through agentic workflows.

Outcome: A running lead generation machine that reflects your brand truth, content that ranks, campaigns that convert, and messaging that resonates with your actual buyers.

What you get

  • ▸Brand and positioning audit: what makes you genuinely different, clarified for each persona
  • ▸Persona-driven messaging architecture: tailored value propositions for each buying committee role
  • ▸Deployed content engine: SEO/AEO articles, social, and email, A/B tested and optimized weekly
  • ▸Lead generation campaigns live within 30 days. Not planned, deployed
  • ▸Conversion-optimized landing pages with multivariate testing and persona segmentation
  • ▸90-day GTM deployment plan tied to leads, pipeline, and revenue, with weekly iteration cycles
Deploy my lead gen system →Full service details

Get a deployed marketing system that generates leads while staying true to your brand.

Account-Based Marketing for B2B

✓Engages all 11–16 stakeholders in the buying committee — not just one contact.

Enterprise buying decisions now involve 11-16 stakeholders, 4th-touchpoints, and 272-day journeys. Single-threaded outreach fails. We deploy persona-driven ABM programs powered by Agentic AI, that engage entire buying committees before, during, and after the active sales process. Our approach maps every decision-maker in the committee, creates persona-specific content and engagement strategies, and deploys multi-channel activation that moves deals forward at committee speed.

Outcome: Higher account engagement, faster deal velocity, and larger deal sizes, by reaching every stakeholder who influences the decision.

What you get

  • ▸Buying committee mapping: identify all stakeholders and their decision criteria
  • ▸Persona-specific content for each role in the committee (technical, financial, operational)
  • ▸1:1 Strategic ABM for top-tier accounts with bespoke engagement plans
  • ▸1:Few Cluster ABM for mid-market segments with shared pain points
  • ▸1:Many Programmatic ABM with efficient Agentic AI-powered outreach at scale
  • ▸90-day deployment framework with weekly iteration and pipeline attribution
Deploy ABM for my accounts →Full service details

See how persona-driven ABM accelerates complex B2B deals through buying committee engagement.

AI Governance & Regulatory ComplianceLearn more →
AI Governance & Compliance

AI Governance & Regulatory Compliance

✓EU AI Act, GDPR & FCA compliance built directly into your agent workflows.

Deploying agentic AI without governance is a liability, not an advantage. We design and implement AI governance frameworks, compliance guardrails, and audit architectures for B2B organisations deploying agentic AI, so you can move fast without creating regulatory liability or brand risk. We translate EU AI Act, GDPR, FCA, and sector-specific obligations into operational controls embedded directly into your AI systems and agent workflows.

Outcome: A governed AI deployment that satisfies regulators, protects your brand, and gives your compliance team the audit trail they need.

What you get

  • ▸EU AI Act risk classification and compliance gap analysis for your AI systems
  • ▸GDPR and FCA guardrail architecture embedded into agentic AI workflows
  • ▸Audit trail design: decision logging, attribution, and explainability for every agent action
  • ▸Agentic AI permission controls: scope boundaries, human-in-the-loop gates, and escalation paths
  • ▸Governance runbook documentation for your compliance and legal teams
  • ▸Ongoing governance review cadence: quarterly compliance audits and framework updates
Book my AI Governance Audit →Full service details

Get a governance gap analysis for your AI deployment, before your regulator finds the gaps first.

Specialist Services

New disciplines for the AI answer era

As AI systems replace traditional search results, two new capabilities determine whether your brand gets cited or ignored.

AI Training for Business Leaders

AI Training for Leaders & Non-Techies

AI is not taking your job. People who know how to use AI are. A three-session crash course that puts B2B leaders, fintech professionals, and non-technical teams on the right side of the AI divide. No code, no jargon — just the prompting skills that compound into a 3 to 5x productivity advantage.

Outcome: Your team prompts AI tools with precision, saves 1 to 3 hours per day, and builds habits that compound over 90 days.

Book a session →Full service details
Starter
£4951 session · 1 person
Accelerator
£1,2003 sessions · 1 person
Authority
From £3,5003 sessions · team cohort
Google AI Mode Optimisation

Google AI Mode Optimisation

Google AI Mode is replacing the traditional results page for complex B2B queries. We restructure your content, schema, and entity graph so your brand is cited in AI Mode answers — not buried below them.

Outcome: Your brand cited in Google AI Mode answers for your highest-value B2B queries.

Get AI Mode visibility →Full service details
AI Preferred Sources Strategy

Preferred Sources Strategy

ChatGPT, Gemini, and Perplexity cite a small set of trusted sources in their answers. We build the content architecture, schema depth, and entity authority that earns your brand a permanent seat at that table.

Outcome: Your brand cited by name in AI-generated answers across ChatGPT, Gemini, and Perplexity.

Become a preferred source →Full service details

The Art

Brand positioning, persona psychology, creative messaging, narrative architecture, understanding what makes your buyers say yes. This is the human expertise that no AI can replace, and it is what separates a lead from a conversion.

The Science

Structured A/B testing, conversion rate optimization, attribution modeling, agentic automation, performance governance, and data-driven iteration. This is how we scale what works and kill what does not, systematically, every week.

Looking for a specific service or want to compare all options?

View all services
How We Work

Our AI Marketing ProcessUnderstand→Design→Deploy→Scale

We start by understanding your business, your brand, and your buyers. Then we design, deploy, and iterate — combining the art of strategic AI marketing with the science of agentic automation and structured testing. Live AI-powered lead generation in weeks, not quarters.

01Understand

Diagnose & Understand

We audit your marketing operations, brand positioning, lead generation, SEO, AEO/GEO, and PPC performance. But we also listen — understanding your brand promise, your personas, and what makes your buyers say yes. We identify operational gaps and where deployed AI can start generating leads immediately.

02Design

Design with Precision

We design your deployed GTM system, persona-driven messaging, agent architecture, A/B testing frameworks, campaign structure, and measurement. Every element is crafted to resonate with your specific buyers while being built to ship, not to present in a quarterly review.

03Deploy

Deploy & Test

We build and launch: agentic lead generation systems, restructured pages for AI citations, PPC campaigns with persona-segmented ad groups, and structured A/B tests. Your first campaigns are live within weeks, with conversion tracking and testing from day one.

04Scale

Iterate & Scale What Works

Once we prove what converts through structured experimentation, we scale: expand agent capabilities, grow topic coverage, increase budget on winning campaigns, and refine messaging based on real buyer behaviour. The system compounds — more precision, more leads, more pipeline.

Why teams choose us

A boutique growth partner: consultative, data-driven, ROI-accountable.

Since 2014. Deployed from week one. No strategies that sit in a drawer.

See why teams choose us
Commercial KPIs

We measure leads, pipeline, and revenue. Not rankings.

Every service is measured by its contribution to your bottom line. See the specific KPIs we track for each service.

Agentic AI KPIsSEO & AEO KPIsPPC KPIsStrategy KPIs
First 30 Days

Leads, A/B tests, and campaigns live within 30 days

We deploy AI agents, restructure PPC, and launch persona-driven campaigns in the first month. No 90-day strategy phase. Results from week one.

See the full 30-day delivery plan →
Visibility Engineering

AI Marketing Visibility: the new commercial SEO

Visibility Engineering makes your brand citable in Google AI Mode, ChatGPT, and Perplexity. Structured data, entity authority, and agentic content production working as one system.

See how Visibility Engineering works →
Insights & Analysis

AI Marketing & AEO Intelligence

Expert analysis on AI search visibility, agentic AI for enterprise, and the strategies that win citations in Google AI Overviews, ChatGPT, and Perplexity.

View all articles
AI Transformation Without Workflow Transformation Is Theatre
Agentic AIAI Marketing Strategy

AI Transformation Without Workflow Transformation Is Theatre

Buying AI tools does not create an AI-enabled organisation. Processes, ownership, data access, governance, and performan...

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The Myth of the Flat Organisation
AI Marketing StrategyDigital Marketing Tips

The Myth of the Flat Organisation

Removing visible hierarchy does not remove power. It often creates an undocumented hierarchy based on proximity, influen...

Jul 19, 2026Read
"Move Fast" Is Meaningless Without Air Cover
AI Marketing StrategyDigital Marketing Tips

"Move Fast" Is Meaningless Without Air Cover

Leaders cannot encourage experimentation while punishing every imperfect outcome. Speed requires boundaries, trust, and ...

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Who We Serve

Who our AI marketing partnership is for

We work best with B2B and B2C brands who value both the art and science of marketing — teams that want a mature partner who understands their operations, identifies the gaps, and deploys AI-powered lead generation while staying authentic to their brand promise.

Good fit if

  • You need more leads and pipeline but want marketing that reflects your brand truth
  • You want a deployed system generating leads. Not another strategy deck that gathers dust
  • You value the art of positioning and messaging as much as the science of automation
  • You want to rank and be cited in AI answers (AI Overviews, AI Mode, ChatGPT, Perplexity)
  • You're spending on SEO/PPC but can't attribute results to revenue, and want structured A/B testing to fix it
  • You need a senior marketing partner who understands operations, gaps, and transformation

Not a fit if

  • You want volume content without quality, brand alignment, or lead gen intent
  • You want "rankings only" without caring about pipeline or conversion
  • You need a low-cost junior team to execute someone else's strategy without questioning it
  • You're not ready to invest in transformation, you want a quick fix without changing anything
  • You don't care about your brand promise or authentic differentiation
Frequently Asked Questions

FAQs about our AI growth marketing approach

Ready to start?

Three ways to work with us

Whether you want a free audit, executive AI training, or a full deployment conversation, pick the path that fits where you are right now.

Free · No obligation

Audit your domain for AI Answers

See exactly where your brand appears (or doesn't) in Google AI Mode, ChatGPT, Perplexity, and Gemini. Free AI Visibility Audit with a scored report and gap analysis.

Get my free AI Audit
1-to-1 · Personalised

AI Executive Training for Leaders

Three sessions built entirely around your role, your sector, and your goals. Not a course. Not slides. Hands-on AI training that makes you dangerous with the tools your competitors are still figuring out.

Explore AI Training
30 min · No pitch

Discuss your AI marketing strategy

A focused conversation about where you are, where you want to be, and what a realistic 90-day AI marketing deployment looks like for your business. No deck. No sales script.

Schedule a discovery call