What's included in the Local Presence Plan for Restaurants
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a restaurant, that means your menu, opening hours, booking link and what makes your food yours are clear and match everywhere diners look. Doesn't include paid ads. Why fill in the form: The score shows whether a diner deciding where to eat tonight can see your menu and book in a couple of taps.
Decision table
| Restaurateur decision | Question to settle | What we check |
|---|---|---|
| Direct bookings or platforms | What share you want through your own system | Reservation buttons pointing where you choose |
| Quiet covers | Which nights and services to fill | Set menus and events with their own pages |
| Private dining | Whether to promote it, and the minimum party size | A clear enquiry route with capacity details |
| Delivery and takeaway | Which dishes travel well enough | Menus on apps matching the kitchen |
| Allergen information | How staff advise on the allergens UK law requires you to declare | Consistent wording online and on the menu |
What your customers ask AI tools
- "Sunday roast for 8 near Highbury that takes bookings"
- "restaurant with private dining room near Borough Market"
- "late-night table for two in Soho tonight"
- "vegetarian tasting menu near me"
- "restaurant with step-free access near King's Cross"
- "where to eat before a show near Covent Garden"
How it works locally: the facts, with sources
- Food businesses must give customers information about any of the 14 listed allergens used as ingredients. Source: FSA: Allergen guidance for food businesses.
- Food hygiene ratings are published online for businesses in England, Wales and Northern Ireland. Source: FSA: Food hygiene ratings search; FSA: Food Hygiene Rating Scheme guidance for businesses.
- Selling alcohol needs a premises licence from the council, which sets your licensed hours. Source: GOV.UK: Premises licence (England and Wales).
- Tables and chairs on the pavement need a pavement licence from the council. Source: GOV.UK: Pavement licences guidance.
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How diners choose where to eat
Google Business Profile: dine-in hours, menu and reservations link
Separate kitchen hours from bar hours if they differ, and point the reservation button at the system you want diners to use.
Reviews and responses
Respond to detailed or critical reviews with what you changed. Never offer discounts in exchange for positive reviews.
Food hygiene rating
Make sure your listing links to the correct premises on the FSA ratings site, especially after a move or a name change.
Direct bookings versus third-party platforms
Run a coffee shop too? See café and coffee shop marketing.
Table booking on your own site
A clear booking page and confirmation emails that invite diners back directly help you own the relationship.
Delivery and takeaway apps: when they pay
Apps reach new diners but take a commission. Which dishes to list is a commercial decision for you.
Menus and allergen information online
Say how allergen information is provided and keep online menus in step with the kitchen. Check the FSA's allergen guidance for food businesses.
Filling quiet covers
For paid search for quiet covers: If you also want paid search, our Full AI Growth Engine includes Google Ads management and ad spend. It is £1,299 a month inc. VAT, plus £299 setup inc. VAT, with a 3-month minimum and then 30 days' notice. The Local Presence Plan and the AI Visibility Plan do not include ad spend.
Set menus, events and private dining
Give each quiet-night offer its own page and listing post so it can be found on its own.
Email and SMS to past diners
Contact only diners who have agreed to hear from you, with something specific: a new menu, a supper club, a chef's table.
AI answers for "where to eat" questions
AI tools summarise listings, menus and reviews. Accurate details give them something true to repeat; we cannot write the answers for them. Read how voice search changes 'near me' questions.
Why restaurants work with us
1. Covers, not clicks. The work is about the details people check before they book a table. 2. Your own channels first. We make sure your own booking link and menu are easy to find, alongside any platforms you use. 3. One menu, everywhere. We work to keep the details on your profile, your website and the directories consistent. 4. Honest reviews only. Templates and a plan, and we never write reviews. Why fill in the form: Free, two fields, and you'll see what a hungry diner sees before they choose.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should an independent UK restaurant market itself?
Restaurant marketing for an independent restaurant is about making the decision easy for diners: accurate opening times, a current menu with allergen guidance, a reservation link that works and reviews you respond to. We make sure Google, Maps, your website and AI tools show the same facts, and that diners can book with you directly.
How do we move bookings from platforms to our own site?
Make your own route the easiest: a reservation button on your Google Business Profile pointing to your system, a clear booking page on your site and confirmation emails inviting diners to book direct next time. Platforms can still bring new diners; the balance between them is your commercial call.
What allergen information should be on our website?
Explain how allergen information is provided: that staff can advise on the allergens UK law requires you to declare and where diners can see full details. Keep online menus in step with the kitchen. We never describe a dish as allergen-free unless you confirm it in writing, because that claim carries real risk for diners and for you.
How can we fill quiet nights?
Start with what you already offer on those nights, such as set menus, private dining or supper clubs, and give each its own page and listing post. Then contact past diners who agreed to hear from you. We report which nights the work targets and what changed, without promising covers.
How should a restaurant handle negative reviews?
Respond promptly and specifically to detailed or critical reviews, say what you have changed, and take the conversation offline if it needs detail. Fake reviews and reviews bought with hidden incentives are banned under UK consumer law. Honest replies show diners you listen and give AI tools fair context.
Can you help us promote private dining and group bookings?
Yes, within the plan. Your Google profile and website can say whether you take private hire or large groups, how many people you can seat and how to enquire. Your weekly LinkedIn post can mention it to local businesses planning team meals. We keep the details factual, so the enquiries you receive are ones you can actually take.
What does the Local Presence Plan cost for a restaurant, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.