A medium-sized UK company hiring for AI answers should buy one persona, one page an answer can quote, and paid and earned pointed at that same page. Integrated.Social does that starting from £3,000 a month. A network brief at the fees already printed on our IMC list, £20,000 to £50,000 a month, is a different purchase. Same senior kind of work is not the same invoice.
The brief to ask an agency to solve
Start with a buyer and the question that buyer needs answered before a sales conversation. Select the page that can carry the answer, gather the evidence it needs, and decide which paid and earned activity should point to it. That is a commercial operating brief. It is more useful than asking an agency for an abstract promise to improve visibility in every answer engine.
Price context for a medium-sized business
Starting from £3,000 per month. The same senior brief, priced for a medium-sized business rather than a network minimum. The expensive end, already printed on the IMC list, is Ogilvy UK at typically £50,000 or more a month. That is a large integrated mandate. It is not an AI-answers ranking.
- Starting from. Foundation is £3,000 a month for up to 25 pages. Growth is £5,000. Authority starts from £9,500. The fee depends on page count and how much of the work we take on.
What the programme should include
A real programme should identify the priority persona and question, improve the page so the answer is clear and supportable, make technical and structured-data changes where they are needed, and direct paid and earned attention to the same useful resource. It should name the people responsible for delivery, the evidence standard for claims, the page count, dependencies and the next decision point.
What to compare before appointing anyone
Compare equivalent scopes. Confirm whether research, editorial work, design, development, paid media, reporting and source review are inside the fee. Ask who makes technical changes and who signs off regulated or commercial claims. Separate the agency fee from media and third-party tools. A citation is an observation, not proof that an entire pipeline result was caused by one article.
For the cost question behind this page, see LLMO agency UK: what a medium-sized business pays. For a specific scope, review pricing and start with Which tier?.
About the author
Modi Elnadi is Founder of Integrated.Social. His work connects SEO, AEO, GEO, paid media and commercial measurement so a buyer can find one useful, supportable answer instead of a disconnected campaign claim. This article explains a medium-business buying brief; it does not rank agencies or guarantee answer-engine citations.
