AEO & AI Search Articles

AEO, GEO and LLMO describe a changed search environment rather than three separate marketing channels. For UK B2B teams, the job is one accountable programme that connects buyer questions, credible evidence and discoverable sources.

A strong organic rank does not automatically make a B2B brand a source in AI-generated answers. Ranking and citation answer different questions: one concerns discoverability; the other concerns whether a page can support a precise statement.

Universal GEO is already too blunt a planning model for B2B marketers. In one vendor dataset of 5,331 AI answers, YouTube appeared in 45.0% of Google AI Overview answers, 27.4% of AI Mode answers and none of 1,164 ChatGPT answers. That is not a web-wide rule. It is a reason to map each priority buyer question to the evidence each relevant engine actually shows.

Retailers do not need to choose between opening every system to an AI shopping agent and blocking the category outright. The practical question is which actions, facts and handoffs an agent may use at each stage of a buyer journey, with clear permissions and commercial measurement.

This is not an awards list. It is the London B2B agency names for which Integrated.Social already prints a monthly figure, ordered by that printed figure. The list does not invent retainers, call unpriced firms worse, or turn a large integrated mandate into evidence of an AI-search fee. Read the scope note beside every amount before comparing proposals.

LLMO, AEO and GEO are names for the work of making a company definition stable, useful and easy for answer engines to retrieve. For a medium-sized UK business, the relevant question is not who has the loudest agency claim; it is which senior scope, page count, evidence and implementation work the proposal covers. Integrated.Social starts from £3,000 a month.

A medium-sized UK company needs an AI answers programme that joins one persona, one page an answer can quote, and paid and earned activity pointing to that same page. It should be priced against page count, ownership and execution work rather than a network minimum. Integrated.Social starts from £3,000 a month for that defined medium-business scope.

Google’s AI Mode monitoring rollout makes a new kind of search behaviour visible: a customer can state an objective once, then an assistant may revisit the market later. The rollout is confirmed. The impact on traffic, conversions and source selection is not.

ChatGPT’s new virtual try-on and Favorites features make conversational commerce more persistent. The releases are real. Claims about merchant traffic, conversion, payments or advertising data are not supported by the information available so far.

America.gov launched an AI answer layer on 29 September 2026, while its own Phase 2 page puts in-chat application and progress tracking in 2027. The White House fact sheet names passport renewal and Medicare enrolment for later in 2026, creating an official timetable gap worth disclosing. Google identifies Gemini as a technology-partner claim; Grok is unconfirmed in reviewed public sources.

Google is testing a Flipkart shopping journey through Gemini and AI Mode in India, according to TechCrunch. It is a limited test, not proof of a global checkout rollout. The commercial signal is still important: product facts, fulfilment constraints and merchant controls increasingly need to survive an AI-mediated route from research to transaction.

Reporting from Amazon Accelerate describes a path for sellers to connect Seller Central workflows to third-party agents, including Claude, under seller-defined approval rules. The development makes agentic commerce two-sided: a buyer’s agent can evaluate offers while a merchant’s agent operates within human-defined rules. Product data and commercial guardrails now need to work together.