What's included in the Local Presence Plan for Dog Walkers
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add LocalBusiness schema with the areas you cover, so Google and AI tools can read where you work and what you do. 3. The same details everywhere. Google Business Profile set up as a service-area business, with a consistent name, service area and phone number across directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a dog walker, that means the areas and parks you cover, solo or group walks, your prices, your insurance and any council licence you hold, and how to book a meet-and-greet are clear and match everywhere owners look. Doesn't include paid ads. Why fill in the form: The score shows whether a busy owner can see quickly that you cover their area and how to book a first walk.
Decision table
| Walker decision | Question to settle | What we check |
|---|---|---|
| Walk types | Solo, group, puppy visits? | Each walk type described |
| Group size | How many dogs do you walk at once? | Check your council's PSPO |
| Areas and parks | Which streets and green spaces? | Areas listed on one page |
| Keys and access | Collection, storage, alarms? | A written key policy |
| Booking | App, form or message; regular or ad hoc? | Booking route consistent everywhere |
What your customers ask AI tools
- "dog walker near me for a reactive dog"
- "solo dog walks for an older dog near me"
- "how many dogs can a dog walker take at once near me"
- "puppy visits near me while I am at work"
- "dog walker near me with key holding"
- "group dog walks in the local park"
How it works locally: the facts, with sources
- Councils can use Public Spaces Protection Orders to set rules for dogs in public spaces, including limits on how many dogs one person may walk. Source: Anti-social Behaviour, Crime and Policing Act 2014, Part 4 Chapter 2 (Public Spaces Protection Orders).
- Commercial dog walkers need a licence from The Royal Parks to work in the parks where its licence scheme applies. Source: The Royal Parks: Commercial dog walking licences.
- Dog walking is not a licensable animal activity in England, but dog day care is. Source: Defra: Dog day care licensing statutory guidance.
- Dogs in England must be microchipped by the time they are 8 weeks old. Source: GOV.UK: Get your dog or cat microchipped.
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How owners choose a dog walker
Google Business Profile as a service-area business, address hidden
Walks start at the owner's door, so set your profile as a service-area business, hide your home address and list the areas you reach on walk days.
Areas, parks and travel radius you cover
Name the streets and green spaces you use and keep the list on one page. Some parks restrict professional walkers, so check before naming them.
Reviews and meet-and-greets
Ask owners to mention how their dog settled and how updates arrived. A meet-and-greet before the first walk helps both sides.
Walk and service pages
If you also do home visits for cats, see home-visit cat sitting marketing.
Solo walks, group walks and puppy visits
Explain who each walk suits, how long it lasts and how you group dogs. If owners also ask about grooming or cat care, see dog grooming marketing and home-visit cat sitting marketing.
Pick-up and drop-off, keys and home access
Write down how keys are collected, labelled without addresses, stored and returned, and how you handle alarms.
Rules and trust signals owners ask about
Licensing: in England, dog walking does not usually need an animal activity licence, but councils set their own rules on group sizes and some parks. Check with your council.
GOV.UK statutory guidance on dog day care licensing says businesses that look after dogs in their owner's homes, such as dog sitters and dog walkers, do not require a licence (see the GOV.UK guidance).
Council limits on dogs per walker (PSPOs)
Group sizes are set locally, often through a council PSPO (see legislation.gov.uk). Check your council's Public Spaces Protection Order before stating a group size.
Check your council's PSPO before you set group sizes
Rules can differ between neighbouring councils, so check each area you walk in. We only quote a council's rule with its source.
Insurance and first-aid training (only if held)
Mention insurance or canine first aid only if you hold them, and describe them accurately.
Recurring bookings and holiday cover
Make regular slots, holiday cover and cancellation terms easy to find, and keep them identical on your site and booking app. For grooming businesses, see dog grooming marketing.
Why dog walkers work with us
1. We respect your council's rules. Group sizes and licences vary by council, so we only describe the group sizes and licences that apply to you and that you hold. We never state a national rule. 2. Insurance, stated simply. If you're insured, we say so plainly. We name no insurers and make no claims about what the cover means. 3. Your area, honestly. We set up a service area covering the streets and parks you actually walk, not a fake address. 4. Honest reviews only. Templates and a plan, and we never write reviews. Why fill in the form: Free and quick. You'll see what an owner sees before they trust someone with their dog and their keys.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should a UK dog walker market their business?
Dog walker marketing for local walking businesses has to answer three worries owners have: who has my keys, how many dogs are walked together, and where they go. We present your walks, areas, group sizes and booking process consistently across Google, your website and AI tools, so nearby owners can choose you with confidence.
How many dogs can we say we walk at once?
Only the number you actually walk, within your council's Public Spaces Protection Order. Group sizes are set locally, often through a council PSPO (see legislation.gov.uk), and rules differ between neighbouring councils. We check the PSPO for the areas you cover before any group size goes on your website or profile.
What do owners expect to read about pick-ups and home access?
Owners leaving a dog at home want to know who comes in, when, and what happens at the door. Say whether you collect from the house or a neighbour, how you secure gates and leads, how alarms are handled and when the dog is returned. Practical detail like this answers the question before they ask.
Can we mention insurance on our site?
Only if you hold a current policy, and describe it exactly as written. Avoid broad phrases that suggest cover you do not have. We would rather leave insurance out than overstate it, because owners check, and an inaccurate claim does more harm than saying nothing.
Do I need a licence to walk dogs commercially?
Dog walking is not one of the animal activities licensed in England, but dog day care and boarding are. Some councils set limits on how many dogs one person can walk, and The Royal Parks requires a commercial dog walking licence in the parks its scheme covers. Check the rules for every area you list on your profile.
What does the Local Presence Plan cost for a dog walker, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.