Who we work with in SW London and Surrey
We work with tanning salons and mobile spray tanners. We describe each branch's real services, because a spray-only studio and a sunbed salon answer very different questions.
Areas we cover: Sutton, Lambeth, Kingston and Richmond, plus Woking and Epsom
In the four London boroughs, sunbeds are a licensable special treatment. In Woking and Epsom, which are in Surrey, there is no equivalent special treatment licence, but the national sunbed law still applies. We state which applies to each branch, and we never suggest a Surrey salon holds a sunbed licence.
Local rules and facts for tanning salon owners here
The facts, with sources
- Under the Sunbeds (Regulation) Act 2010, a sunbed business must not let anyone under 18 use a sunbed on its premises. Source: Sunbeds (Regulation) Act 2010, section 2.
- Sutton, Kingston, Richmond and Lambeth license special treatments, which can include ultraviolet sunbeds. Source: London Borough of Sutton: Massage and special treatments licence; Royal Borough of Kingston: Massage and special treatment licences; Richmond Council: Massage and special treatments licences; Lambeth Council: Apply for a treatment licence.
- Health-related claims in ads need evidence under section 12 of the CAP Code. Source: CAP Code section 12: Medicines, medical devices, health-related and beauty products.
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
We use the sources' wording and mark each point for checking.
Sunbed licences and under-18 rules in SW London
Sutton and Kingston list ultraviolet sunbeds among their medium-risk special treatments under the London Local Authorities Act 1991, and Lambeth places ultraviolet tanning in its highest fee band (see Sutton, Kingston and Lambeth). Richmond also licenses special treatments under the same Act (see Richmond Council).
The Sunbeds (Regulation) Act 2010
The Act requires a sunbed business to ensure no one under 18 uses a sunbed on its premises, is offered one, or is present in a restricted zone (see the Sunbeds (Regulation) Act 2010, legislation.gov.uk). It applies in England whether your salon is in Lambeth or Woking. We write that rule plainly on your booking pages.
Richmond's standard conditions for UV tanning
Richmond's standard licence conditions include a signed record card before use, protective eyewear provided free and HSE guidance displayed in each cubicle (see Richmond Council standard conditions). We reflect those steps in your FAQs rather than making health claims.
Spray tans in clients' homes
Sutton lists fully mobile services and treatments in clients' own homes among its exemptions (see Sutton Council). We describe a mobile spray tan service separately from salon sunbeds.
Woking and Epsom: national rules, no London licence
GOV.UK says special treatment licences apply in Greater London; outside it, councils register a narrower list of treatments that does not include sunbeds (see the GOV.UK skin piercing and tattooing licences). For a Woking or Epsom salon, we lead with the Sunbeds Act and suggest confirming any local requirements with Woking Borough Council or Epsom and Ewell Borough Council. We are used to regulated work, and tanning pages here are written with care for the Act and each London council's conditions.
How local customers search: "tanning near me", "spray tan Sutton"
Google Business Profile for your branch, with local categories and photos
Show whether a site has sunbeds, spray booths or both, and keep hours current before holiday season.
Reviews that name your area and service
Ask clients to name the service, not results. Never reward reviews.
Outside SW London?
See our tanning salon marketing outside SW London guide for salons elsewhere.
What the Local Presence Plan includes: your Google Business Profile set up properly, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should a tanning salon in SW London or Surrey market its services?
Tanning salon marketing in SW London and Surrey has to be clear about two things: which services you offer, from spray tans to sunbeds, and the rules that apply to sunbed use. We keep your services, booking and licence details consistent across Google, your website and AI tools for salons in Sutton, Lambeth, Kingston, Richmond, Woking and Epsom.
Which council licenses our sunbeds in Sutton, Lambeth or Kingston?
Your own borough. Sutton and Kingston list ultraviolet sunbeds as medium-risk special treatments, and Lambeth includes ultraviolet tanning in its special treatment bands, all under the London Local Authorities Act 1991. We only advertise sunbeds at a branch once its licence covers them.
What does the Sunbeds Act mean for our booking pages?
Say it before they book. The Sunbeds (Regulation) Act 2010 requires a sunbed business to stop anyone under 18 using a sunbed or being in the restricted zone. We add that wording to booking pages and FAQs so younger clients know before they arrive, and we avoid any health claims.
Does a salon in Woking or Epsom need a sunbed licence?
Not a London-style one. GOV.UK says special treatment licences are a Greater London regime, and the registration list outside London does not include sunbeds. The Sunbeds Act still applies everywhere in England. We suggest checking with your borough council and never describe your salon as licensed for sunbeds.
Should our Richmond salon explain record cards and goggles online?
Yes, briefly. Richmond's standard special treatment conditions include signed record cards, free eye protection and HSE guidance in each cubicle. Describing those steps on your site sets clear expectations for new clients. We present them as what happens at your salon, not as a promise about results.
What must a tanning salon say about age rules?
State clearly that sunbeds are for adults only. The Sunbeds (Regulation) Act 2010 bars businesses from letting anyone under 18 use a sunbed on their premises, so put the age policy on your Google Business Profile, booking page and price list, and say how you check age at the desk.
What does the Local Presence Plan cost for a tanning salon, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses in Sutton, Lambeth, Kingston, Richmond and Woking, and across the UK. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.