What's included in the Local Presence Plan for Tanning Salons
Part of our Local Presence Plan. Six things, every month: 1. Your Google Business Profile, set up properly. We fill in and tidy your profile so it says clearly what you do, where you are and when you're open. 2. Behind-the-scenes code on your website. We add structured data (schema). It's hidden code that tells Google and AI tools your name, address, hours and services in a form they can read. 3. The same details everywhere. We check your Google Maps pin and make your name, address and phone number match across the main directories. 4. Help with reviews. You get ready-made templates for asking for reviews and replying to them, and a simple plan for getting more. We never write reviews for you. 5. A short weekly report. Every week you get the three most important fixes, in plain words. 6. One local LinkedIn post a week. We write one post a week for your business page.
For a tanning salon, that means your services, prices, opening hours, age policy and how to book are clear and match everywhere customers look. Doesn't include paid ads. Why fill in the form: The score shows whether a customer can see what you offer, and your rules, before they walk in.
Decision table
| Salon decision | Question to settle | What we check |
|---|---|---|
| Sunbeds, spray tans or both | Which service fills your quiet days | Separate service pages and listings |
| Minutes packages and courses | How packages are sold and when they expire | Terms stated the same everywhere |
| Age checks | How staff verify age before any session | Age policy visible online and at booking |
| Social media targeting | Who sees your posts and ads | Under-18 audiences excluded |
| Pre-event spray tans | How far ahead customers should book | Booking guidance for weddings and holidays |
What your customers ask AI tools
- "spray tan the day before a wedding near Romford"
- "tanning salon with stand-up sunbeds open Sunday"
- "how long before a holiday should I book a spray tan"
- "tanning salon that sells minutes packages near Bexleyheath"
- "mobile spray tan for a hen party in Essex"
- "what to do before a spray tan appointment"
How it works locally: the facts, with sources
- Under the Sunbeds (Regulation) Act 2010, a sunbed business must not let anyone under 18 use a sunbed on its premises. Source: Sunbeds (Regulation) Act 2010, section 2.
- Health-related claims in ads need evidence under section 12 of the CAP Code. Source: CAP Code section 12: Medicines, medical devices, health-related and beauty products.
- Google asks businesses to use their real-world name on their Business Profile, without extra keywords. Source: Google Business Profile Help: Guidelines for representing your business on Google.
- Fake reviews and concealed incentivised reviews are banned; the CMA's guidance explains what businesses must check. Source: CMA: Fake reviews guidance (CMA208).
Checked: 28 October 2026. These are public facts with their official sources, not legal, clinical or compliance advice.
How customers choose a tanning salon
Google Business Profile: category, hours, services and booking link
List sunbeds and spray tans as separate services with their own booking options. Weekend and late opening hours must be accurate.
Reviews and replies
Reply to reviews about results or staff without making any claim about skin or health.
Service pages: sunbeds, spray tans and minutes packages
For hair, nails and lashes, see our page on hair and beauty salon marketing.
Sunbed sessions and minutes packages
Explain how minutes work, how long they last and the age rule, without urging frequent sessions.
Spray tans and pre-event bookings
Tell customers how to prepare and how far ahead to book before an event.
Online booking, courses and memberships
Put the age declaration in the booking flow, not just on a poster.
The rules tanning salons must follow online
No sunbed use or offers to under-18s
Section 2 of the Sunbeds (Regulation) Act 2010 makes it an offence in England and Wales to let under-18s use a sunbed or to offer them one; Scotland and Northern Ireland have equivalent laws. Source: legislation.gov.uk/ukpga/2010/20.
Age checks and targeting social ads away from under-18s
Exclude under-18 audiences from paid social and avoid imagery that appeals to young people. Check the CAP Code for current targeting rules.
No "safe", vitamin D or health-benefit claims
NHS advice is to avoid sunbeds. The ASA treats claims that sunbeds are safe as misleading and expects robust human clinical evidence for any health claim, so we remove such wording. We remove any such wording.
Health-risk information customers should see
Link to the GOV.UK sunbeds safety advice so customers can read it before booking.
Rebooking and quiet-period campaigns
Spray tan rebooking reminders
Remind customers who agreed to hear from you when their tan is likely to fade, with a booking link.
Seasonal demand: holidays, weddings and events
Plan spray tan content ahead of the seasons when customers start asking. We're very familiar with regulated industries and respect all local laws and rules. We do not give legal advice or promise any regulatory outcome.
Why tanning salons work with us
1. Safety facts first. Our tanning copy never suggests that UV tanning has health benefits. We state your age policy plainly. Under-18s may not use sunbeds (Sunbeds (Regulation) Act 2010, cited in CD_LOCAL §2e; check before publishing). 2. We treat spray tanning and sunbeds differently. They are different services with different rules, so they get separate, clear descriptions. 3. No results claims. There are no "safe tan", glow or skin-benefit promises, only what the service is and how to book. 4. Honest reviews only. Templates and a plan, and we never write reviews. Why fill in the form: Free and quick. You'll see whether your salon's information is clear and careful before a customer chooses.
Who you'll be working with
Why fill in the form: You don't have to take our word for any of this. The score gives you something concrete to judge us by.
- Run by Modi Elnadi, who has managed more than £20m in paid media.
- More than 20 years in digital marketing, after starting out in design and visual storytelling and then an MBA. Integrated.Social was founded in 2014.
- Our rule: agents draft; a named senior person signs.
- Published prices and terms. What the plan costs and how to stop are on the plan page, not hidden in a call.
- Honest about what we can't promise. No one controls what Google or AI tools show, so we don't promise positions, enquiries or dates.
Plans, prices and next step
Local Presence Plan: available across the UK, including Greater London.
Clear answers
Frequently asked questions
How should a UK tanning salon market its sessions?
Tanning salon marketing has to sell sessions within some of the strictest rules in beauty: no sunbed use by under-18s and no health claims. We keep your sunbed minutes, spray tan bookings, opening hours and age policy clear across Google, your website and AI tools, so the right adult customers can book.
Can you promote our sunbeds?
Yes, within the law and the CAP Code. Sunbed businesses must not let under-18s use them or offer them a session, and adverts must not claim health benefits such as vitamin D. We plan sunbed pages that state the age rule plainly, describe sessions factually and keep promotions away from young audiences.
Can we say sunbeds are safe if used sensibly?
No. Government advice says there is no evidence that any type of sunbed is less harmful than natural sun, and UKHSA discourages cosmetic use. Advertising regulators do not accept safety claims for sunbeds. We describe your equipment, hygiene and supervision factually and link customers to official safety advice instead.
How do we stop under-18s booking online?
Add a clear age declaration to your booking flow, explain that staff will check identification, and repeat the rule on your website and Google Business Profile. Exclude under-18s from paid social audiences. These steps also support a due-diligence defence, though the legal duty stays with your business.
Should spray tans have a separate page from sunbeds?
Yes. Spray tan customers ask different questions: how to prepare, how long it lasts and how far ahead of an event to book. A separate page answers those clearly, keeps sunbed rules where they belong and gives search engines and AI tools a distinct, accurate description of each service.
What category should our tanning salon use on Google?
Choose the tanning category that fits what most customers book with you, then add sunbed sessions and spray tans as separate services so each one is clear. If you also offer mobile spray tans, describe that as a service rather than adding a second address. We add these to your Google Business Profile and keep the same service names on your website.
What does the Local Presence Plan cost for a tanning salon, and what is included?
The Local Presence Plan: From £299 a month, plus £99 setup. Billing is monthly and you cancel with 30 days' notice. It covers your Google Business Profile, structured data on your website, matching business details across the main directories, review templates, a short weekly report and one local LinkedIn post a week. Paid ads are not included. Ad spend is included only in the Full AI Growth Engine, which has a 3-month minimum.
How does the Free AI Visibility Score work, where do you work, and who signs off the work?
Enter your website and work email. Your headline score shows on screen straight away, and the full scorecard and PDF unlock after you enter the code we email you. It is free, with no obligation. We work with independent businesses across the UK, including Greater London. We cannot promise a timescale or any ranking, citation or sales result. Agents draft; a named senior person signs.