AI Growth Marketing & AEO Insights

Weekly PoV on Answer Engine Optimisation, Agentic AI lead generation, Google AI Overviews, ChatGPT search ads, AI governance, and persona-driven B2B GTM. Written for enterprise marketers who need to win citations in AI-powered search, not just rankings.

See more of our stories in Google Top Stories, AI Mode & AI Overviews:

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Series

The AEO & LLMO Buyer's Guide

Four decision-stage guides for B2B marketers evaluating AI search investment. Each post answers a distinct question buyers ask before signing an AEO contract.

1Part 1

What Does an AEO Agency in the UK Actually Do?

66% of UK senior decision-makers now use AI in procurement. Here is exactly what a UK AEO agency does, what to look for, and what questions to ask before you appoint one.

Jul 12Read

2Part 2

What Should You Hire an AEO Agency For?

Use an evidence-led scorecard to assess what an AEO agency should own, what it should validate and how a B2B team should decide the next scope.

Sep 29Read

3Part 3

How Much Does AEO Cost? UK Pricing, Tiers and ROI Guide

UK AEO agency retainers range from £1,800 to £45,000 per month. The four-bucket cost model gives any CMO a 10-minute framework to evaluate any agency quote.

Jul 15Read

4Part 4

How Do You Measure AEO Results?

Only 14% of B2B brands track AI citations. The four-category framework, Share of Model, GA4 AI traffic setup, and the realistic timeline from first citation to pipeline contribution.

Jul 16Read

5Part 5

AEO Agency vs In-House vs Hybrid: Which Model Fits Your B2B Brand?

A decision framework for CMOs: when to hire an agency, when to build in-house, and when the hybrid model is the only option that actually works.

Jul 17Read

5 of 5 published

Latest AI Marketing Intelligence

OpenAI IPO Hurdles vs Anthropic

As OpenAI and Anthropic move closer to potential IPOs, copyright litigation, regulatory scrutiny, and cashflow sustainability are emerging as decisive investor risks. This analysis examines why Anthropic appears more IPO-ready than OpenAI and how unresolved copyright lawsuits could delay listings beyond 2026.

Jan 23, 2026Modi ElnadiRead article

AI Search Optimization: What to Expect in 2026 for SEO/GEO

AI Search Optimization in 2026 combines traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) into one unified discipline. This guide covers the framework for winning visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity.

Jan 20, 2026Modi ElnadiRead article

ChatGPT AI Ads Are Coming

ChatGPT is preparing to introduce advertising into its conversational interface. This represents a fundamental shift in how paid media works, from keyword-triggered ads to context-aware, conversational placements that appear within AI-generated answers.

Jan 18, 2026Modi ElnadiRead article

AI Search: The Future of Conversational Commerce in 2026

Conversational commerce powered by AI search is transforming how buyers discover, evaluate, and purchase products in 2026. The shift from browsing to asking means brands must optimize for AI-mediated buying journeys across Google AI Overviews, voice assistants, and LLM-powered shopping interfaces.

Jan 15, 2026Modi ElnadiRead article