
What Does an AEO Agency in the UK Actually Do?
66% of UK senior decision-makers now use AI in procurement. Here is exactly what a UK AEO agency does, what to look for, and what questions to ask before you appoint one.
Weekly PoV on Answer Engine Optimisation, Agentic AI lead generation, Google AI Overviews, ChatGPT search ads, AI governance, and persona-driven B2B GTM. Written for enterprise marketers who need to win citations in AI-powered search, not just rankings.
Browse by topic
Showing all articles.
Four decision-stage guides for B2B marketers evaluating AI search investment. Each post answers a distinct question buyers ask before signing an AEO contract.
Browse by topic
Waymo has completed 20 million paid rides with 92% fewer pedestrian injuries than human drivers. The real lesson is not about cars — it is about what happens when AI systems are measured against adjusted human benchmarks at scale.
TollBit found European publishers receive one human AI referral for every 179 AI bot visits. AI consumes the information but sends almost none of the audience back. GEO depends on an open-web evidence economy that AI Search may simultaneously be destroying.
Reuters reports Apple has trained a proprietary AI model for China with Alibaba's support. SEO gradually converged around one dominant global discovery engine. GEO may fragment in the opposite direction.
Databricks raised $5 billion at a $190 billion valuation with 80%+ YoY growth. The interesting signal is not the valuation. It is where enterprise AI money is flowing: toward the governed data and context layer that makes interchangeable models perform reliable business work.
A Washington Post investigation revealed 50+ law enforcement officers abused Flock Safety’s AI-powered license plate cameras to stalk romantic partners, track abortion seekers, and monitor people without warrants. 80+ cities have dropped Flock contracts. Here is what happened, how to protect yourself, and how to raise concerns with your MP.
ChatGPT now has seven distinct modes: Chat, Work, Codex, Remote, Cloud, Projects and Scheduled. Most users stick with Chat for everything. This guide explains when each mode gives you a better outcome, with practical examples for marketers, founders and operators.
73% of marketers have invested in AI-visibility monitoring tools, but no product can deterministically link an LLM citation to a sale. The GEO industry is making the same mistake marketing analytics made repeatedly: confusing what can easily be counted with what commercially caused the outcome.
Google launched Gemini 3.7 Flash at $0.75 per million input tokens, half the previous Flash price. The important metric is not dollars per million tokens. It is cost per reliably completed business outcome.
Reuters has uncovered what sits behind Google's AI leadership reshuffle: Gemini delays, scarce TPU capacity, slower release cycles and tension between DeepMind independence and commercial execution. Google's biggest AI moat may not be the model.
Databricks hit $190 billion valuation with $7 billion revenue run-rate. The signal is not the funding. It is that enterprise AI spending is flowing to the governed data and orchestration layer that makes interchangeable models perform reliable business work.
OpenAI's usage research shows that people using ChatGPT in work contexts are more than twice as likely to use it to complete tasks as those using it outside work. ChatGPT now serves approximately one billion weekly users. Here is what the shift from AI as information source to AI as execution layer means for B2B demand generation and GTM strategy.
VentureBeat reports that roughly four in five enterprises that have addressed agent identity still cannot reliably contain a misbehaving agent. The enterprise AI industry may be solving authentication before it solves authority.