AI Growth Marketing & AEO Insights

Weekly PoV on Answer Engine Optimisation, Agentic AI lead generation, Google AI Overviews, ChatGPT search ads, AI governance, and persona-driven B2B GTM. Written for enterprise marketers who need to win citations in AI-powered search, not just rankings.

See more of our stories in Google Top Stories, AI Mode & AI Overviews:

Browse by topic

Series

The AEO & LLMO Buyer's Guide

Four decision-stage guides for B2B marketers evaluating AI search investment. Each post answers a distinct question buyers ask before signing an AEO contract.

1Part 1

What Does an AEO Agency in the UK Actually Do?

66% of UK senior decision-makers now use AI in procurement. Here is exactly what a UK AEO agency does, what to look for, and what questions to ask before you appoint one.

Jul 12Read

2Part 2

How Do You Choose an AI Search Agency?

A seven-capability evaluation framework, a 12-question checklist, and a three-step shortlist process that separates credible AEO practitioners from firms that have rebranded their SEO decks.

Jul 14Read

3Part 3

How Much Does AEO Cost? UK Pricing, Tiers and ROI Guide

UK AEO agency retainers range from £1,800 to £45,000 per month. The four-bucket cost model gives any CMO a 10-minute framework to evaluate any agency quote.

Jul 15Read

4Part 4

How Do You Measure AEO Results?

Only 14% of B2B brands track AI citations. The four-category framework, Share of Model, GA4 AI traffic setup, and the realistic timeline from first citation to pipeline contribution.

Jul 16Read

5Part 5

AEO Agency vs In-House vs Hybrid: Which Model Fits Your B2B Brand?

A decision framework for CMOs: when to hire an agency, when to build in-house, and when the hybrid model is the only option that actually works.

Jul 17Read

5 of 5 published

Latest AI Marketing Intelligence

ChatGPT AI Ads Are Coming

ChatGPT is preparing to introduce advertising into its conversational interface. This represents a fundamental shift in how paid media works, from keyword-triggered ads to context-aware, conversational placements that appear within AI-generated answers.

Jan 18, 2026Modi ElnadiRead article

AI Search: The Future of Conversational Commerce in 2026

Conversational commerce powered by AI search is transforming how buyers discover, evaluate, and purchase products in 2026. The shift from browsing to asking means brands must optimize for AI-mediated buying journeys across Google AI Overviews, voice assistants, and LLM-powered shopping interfaces.

Jan 15, 2026Modi ElnadiRead article